Sanitary Protection - Vietnam

June 2010 | 29 pages | ID: SC111910B8BEN
Euromonitor International Ltd

Abstracts

In 2009 sanitary protection was the subject of increased interest among consumers, particularly those living in rural areas, thanks to the rising standard of living in Vietnam. In addition, manufacturers made efforts to advertise their products as well as to educate consumers about the advantages of sanitary protection products. In Vietnam, consumers who lived in rural areas previously tended to used special cloth with absorbent attributes instead of sanitary protection due to its high price.

Euromonitor International's Sanitary Protection in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.


Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Tissue and Hygiene Registers Robust Growth
Growth Led by Wipes
Leading Players Reinforce Their Competitiveness
Modern Retail Outlets Gain Wider Acceptance
Tissue and Hygiene Holds Potential for Healthy Growth
Key Trends and Developments
Overall Growth Boosted by Higher Awareness of Hygiene and Cleanliness
New Product Developments Appeal To Consumers
Manufacturers Face Rising Production Costs
Leading Manufacturers Launch Active Advertising Campaigns To Strengthen Their Positions
Premium Products Register A Stronger Performance Than Economy Variants
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Diana Jsc
Strategic Direction
Key Facts
Summary 2 Diana JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Diana JSC: Competitive Position 2009
Ky Vy Co Ltd
Strategic Direction
Key Facts
Summary 4 Ky Vy Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Ky Vy Co Ltd: Competitive Position 2009
New Toyo Tissue Paper Mill Vietnam Co Ltd
Strategic Direction
Key Facts
Summary 6 New Toyo Tissue Paper Mill Vietnam Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 New Toyo Tissue Paper Mill Vietnam Co Ltd: Competitive Position 2009
Saigon Paper Joint Stock Co
Strategic Direction
Key Facts
Summary 8 Saigon Paper Joint Stock Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Saigon Paper Joint Stock Co: Competitive Position 2009
Yaho Co Ltd
Strategic Direction
Key Facts
Summary 10 Yaho Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Yaho Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Sanitary Towels by Type of Use: % Value Analysis 2004-2009
  Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2004-2009
  Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2004-2009
  Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2004-2009
  Table 20 Sanitary Protection Retail Company Shares 2005-2009
  Table 21 Sanitary Protection Retail Brand Shares 2006-2009
  Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2009-2014
  Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2009-2014