Sanitary Protection in Taiwan

Date: April 5, 2018
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SDE79EDC0B9EN
Leaflet:

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As sanitary protection is considered fairly mature in Taiwan, manufacturers tend to add more value to products to drive value rather than volume sales. Producers of bigger brands concentrate on products with improved features, such as longer sizes or added scent to secure more sales in towels; producers of smaller brands try to gain attention with exclusive herbal scents and antibacterial functions. However, a scandal in August 2017 led to fears that additional ingredients might lead to irregula...

Euromonitor International's Sanitary Protection in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Approach Varies According To Player Size and Popularity
Slim/thin/ultra-thin Towels With Wings Is the Major Battlefield in Sanitary Protection
Tampons Records Strong Growth, Partly Due To Its Limited Sales Size
Competitive Landscape
United Charm Co Ltd Continues To Lead Sanitary Protection in 2017
International Brands Are Most Popular
Internet Retailing and Online Marketing Consolidate Sales for Big and Small Players
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
  Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
  Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Posts Slower Value Growth in 2017
New Product Launches and Segmentation Boost Demand for Premium Products
Multinational Players Maintain Dominance, But Local Players Hold Some Advantages
Hypermarkets and Supermarkets Remain Key Distribution Channels
Slowdown in Overall Value Growth Is Expected for Tissue and Hygiene
Market Indicators
  Table 9 Birth Rates 2012-2017
  Table 10 Infant Population 2012-2017
  Table 11 Female Population by Age 2012-2017
  Table 12 Total Population by Age 2012-2017
  Table 13 Households 2012-2017
  Table 14 Forecast Infant Population 2017-2022
  Table 15 Forecast Female Population by Age 2017-2022
  Table 16 Forecast Total Population by Age 2017-2022
  Table 17 Forecast Households 2017-2022
Market Data
  Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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