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Sanitary Protection - Philippines

July 2010 | 25 pages | ID: S717574995BEN
Euromonitor International Ltd

US$ 990.00

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Companies continued to focus on strengthening their positions through product differentiation over the review period. Manufacturers and distributors employed strategies such as lower pricing, improvements in absorption and enhancement of pad texture for better comfort. By contrast, consumers’ preference shifted towards more affordable brands, as they tried to minimise their monthly expenditure because of the recession.

Euromonitor International's Sanitary Protection in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Economy Products and Private Labels Sustain Market Growth
Stimulating Demand Remains A Priority
Procter & Gamble Philippines Inc Retains the Lead
Distribution Remains Concentrated in Supermarkets/hypermarkets
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Private Label Strengthens
the Availability of Economy Brands Improves the Low Penetration Rates
Companies Utilise Famous Celebrities' Power of Persuasion
Distribution Remains Concentrated in Supermarkets/hypermarkets
Intense Competition Between Foreign and Domestic Players
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Sources
  Summary 1 Research Sources
Fiberline Industries Inc
Strategic Direction
Key Facts
  Summary 2 Fiberline Industries Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Fiberline Industries Inc: Competitive Position 2009
Js Unitrade Merchandise Inc
Strategic Direction
Key Facts
  Summary 4 JS Unitrade Merchandise Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 JS Unitrade Merchandising Corp: Competitive Position 2009
Mega Soft Hygienic Products Inc
Strategic Direction
Key Facts
  Summary 6 Mega Soft Hygienic Products Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 7 Mega Soft Hygienic Products Inc: Competitive Position 2009
Papertech Inc
Strategic Direction
Key Facts
  Summary 8 Papertech Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Papertech Inc: Competitive Position 2009
Philusa Corp
Strategic Direction
Key Facts
  Summary 10 Philusa Corp: Key Facts
  Summary 11 Philusa Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Philusa Corp: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2004-2009
  Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2004-2009
  Table 19 Sanitary Protection Retail Company Shares 2005-2009
  Table 20 Sanitary Protection Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2009-2014
  Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2009-2014
  Table 23 Sanitary towels by type of use: % value analysis 2004-2009


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