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Sanitary Protection - Egypt

April 2010 | 19 pages | ID: S069E4B2A0AEN
Euromonitor International Ltd

US$ 900.00

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Sanitary protection remains the second largest sector within the tissue and hygiene market in Egypt. This is a relatively large market as the population of women in Egypt aged 10-54-years-old is currently over 25 million. However, volume sales are relatively small compared to the population as purchasing power in Egypt remains low due to much of the population falling below the poverty line. Many local manufacturers also produce unpackaged sanitary protection products sold at much cheaper...

Euromonitor International's Away from Home Tissues and Hygiene in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage:Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Tissue and Hygiene Products Market Continues To Grow Steadily
Wipes Sales Boom in 2009
Procter & Gamble Egypt Sae Dominates the Market
Increasing Distribution Outlets
Forecast Expected To Slow Down
Key Trends and Developments
Distribution Outlets Increase Throughout the Country
Low Purchasing Power Keeps Market From Its Potential
Awareness of Hygiene Remains Low
Increase of Female Working Force
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Charpeco Co
Strategic Direction
Key Facts
Summary 2 Charpeco Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Charpeco Co: Competitive Position 2009
Easy Beauty Co
Strategic Direction
Key Facts
Summary 4 Easy Beauty Co: Key Facts
Company Background
Production
Summary 5 Easy Beauty Co: Production Statistics 2009
Competitive Positioning
Summary 6 Summary Easy Beauty Co: Competitive Position 2009
Pyramids Paper Mills Sae
Strategic Direction
Key Facts
Summary 7 Pyramids Paper Mills SAE: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Pyramids Paper Mills SAE: Competitive Position 2007
Headlines
Trends
Competitive Landscape
Prospects
  Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2004-2009
  Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2004-2009
  Table 18 Sanitary Protection Retail Company Shares 2005-2009
  Table 19 Sanitary Protection Retail Brand Shares 2006-2009
  Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2009-2014
  Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2009-2014


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