Personal Accessories in Turkey

January 2024 | 48 pages | ID: P8549D8348EEN
Euromonitor International Ltd

Abstracts

The Turkish economy has grappled with prolonged economic instability and high inflation, resulting in restrained volume sales. Lengthy recovery post two significant earthquakes, impacting a fifth of the population, and the country's unstable economic conditions contributed to Turkey's slower economic resurgence compared to many other countries. With rising prices and a sluggish GDP recovery, Turkish consumers exhibit a cautious approach towards expenditure. Economic uncertainties have fostered a...

Euromonitor International's Personal Accessoriesin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Personal Accessories in Turkey
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

PERSONAL ACCESSORIES IN TURKEY
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Tourist shopping benefits bags and luggage sales
Rise in second-hand market
Convenience remains key in luggage
PROSPECTS AND OPPORTUNITIES
The return of travel and Its impact on luggage
Continued effects of the pandemic on fashion
Continued demand for eco-conscious/ethically conscious products
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

No more wedding booms
Weaker performance of men’s jewellery compared to women’s jewellery
Jewellery continues to be dominated by domestic companies
PROSPECTS AND OPPORTUNITIES
More focus on an omnichannel approach
Future of lab-grown diamonds
Less seasonal trends expected as consumers increasingly price sensitive
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Embracing timeless pieces
Focus on sustainability
Delayed investments
PROSPECTS AND OPPORTUNITIES
Continued investment in smartwatches
Rapid growth of online sales
Continued dominance of Apple Watch in smartwatches
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Transition from unbranded to branded writing instruments
Expansion of private label
Growth of supermarkets and hypermarkets
PROSPECTS AND OPPORTUNITIES
Focus on sustainability
Emphasis on e-commerce channels
Continued customisation trend
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028