Nappies/diapers/pants - Hungary
This sector is unique because of the frequent replacement of the targeted consumers. Manufacturers have to continually persuade new consumers to buy their products. That is why on-going innovation and strong and wide national campaigns and advertisements and promotions are common in this sector. However the two most popular categories are nappies/diapers with Velcro and disposable pants. Traditional cloth nappies came to the forefront again thanks to their cheapness and multi-use features.
Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Growing Value Sales
Prices Above the Rate of Inflation
Private Label Forging Ahead Continuously
Supermarkets/hypermarkets Vs Parapharmacies/drugstores
Premiumisation Continues
Key Trends and Developments
Economic Crisis and Recession Still Affect the Retail Trade
Strong Price Competition
Environmental Awareness Is Still in Its Infancy
Private Label Forging Ahead
Supermarkets/hypermarkets Vs Parapharmacies/drugstores
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bella Hungária Kft
Strategic Direction
Key Facts
Summary 2 Bella Hungária Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bella Hungária Kft: Competitive Position 2009
Forest Papír Kft
Strategic Direction
Key Facts
Summary 4 Forest Papír Kft: Key Facts
Summary 5 Forest Papír Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Forest Papír Kft: Competitive Position 2009
Hartmann-rico Hungária Kft
Strategic Direction
Key Facts
Summary 7 Hartmann-Rico Hungária Kft: Key Facts
Summary 8 Hartmann-Rico Hungária Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Hartmann-Rico Hungária Kft: Competitive Position 2009
Nagév Kötszer Kft
Strategic Direction
Key Facts
Summary 10 Nagév Kötszer Kft: Key Facts
Summary 11 Nagév Kötszer Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Nagév Kötszer Kft: Competitive Position 2009
Nova Papír Rt
Strategic Direction
Key Facts
Summary 13 Nova Papír Zrt: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Nova Papír Zrt: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2004-2009
Table 18 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2004-2009
Table 19 Nappies/Diapers/Pants Retail Company Shares 2005-2009
Table 20 Nappies/Diapers/Pants Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2009-2014
Growing Value Sales
Prices Above the Rate of Inflation
Private Label Forging Ahead Continuously
Supermarkets/hypermarkets Vs Parapharmacies/drugstores
Premiumisation Continues
Key Trends and Developments
Economic Crisis and Recession Still Affect the Retail Trade
Strong Price Competition
Environmental Awareness Is Still in Its Infancy
Private Label Forging Ahead
Supermarkets/hypermarkets Vs Parapharmacies/drugstores
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bella Hungária Kft
Strategic Direction
Key Facts
Summary 2 Bella Hungária Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bella Hungária Kft: Competitive Position 2009
Forest Papír Kft
Strategic Direction
Key Facts
Summary 4 Forest Papír Kft: Key Facts
Summary 5 Forest Papír Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Forest Papír Kft: Competitive Position 2009
Hartmann-rico Hungária Kft
Strategic Direction
Key Facts
Summary 7 Hartmann-Rico Hungária Kft: Key Facts
Summary 8 Hartmann-Rico Hungária Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Hartmann-Rico Hungária Kft: Competitive Position 2009
Nagév Kötszer Kft
Strategic Direction
Key Facts
Summary 10 Nagév Kötszer Kft: Key Facts
Summary 11 Nagév Kötszer Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Nagév Kötszer Kft: Competitive Position 2009
Nova Papír Rt
Strategic Direction
Key Facts
Summary 13 Nova Papír Zrt: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Nova Papír Zrt: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2004-2009
Table 18 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2004-2009
Table 19 Nappies/Diapers/Pants Retail Company Shares 2005-2009
Table 20 Nappies/Diapers/Pants Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2009-2014