Nappies/Diapers/Pants in Estonia

Date: March 29, 2018
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: N42E5803A6FEN
Leaflet:

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The consumer base for nappies/diapers/pants is receding, with the numbers of Estonian babies and infants aged up to 36 months set to decline from 55,000 in 2017 to 51,000 in 2022. This negative demographic scenario is set to significantly compromise the volume growth potential of the category. However, mitigating the effects of this negative scenario is the fact that the consumption of nappies/diapers pants per child is expected to increase as families with fewer children tend to spend more per..

Euromonitor International's Nappies/Diapers/Pants in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Declining Numbers of Babies and Young Children Will Suppress Sales Growth
More Sophisticated, Value-added Products To Support Value Growth
Recently Launched New Products Are Expected To Perform Well
Competitive Landscape
Essity and Procter & Gamble Are the Strongest Players
the Three Leading Brands Dominate Advertising in Nappies/diapers/pants
Private Label Remains A Minor Presence in Nappies/diapers/pants
Category Data
  Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
  Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
  Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Continues To Expand As Rising Consumer Spending Boosts Sales
Tissue and Hygiene Goes Upmarket As Consumers Become More Sophisticated
Tissue and Hygiene Sales Remain Dominated by Major International Players
Supermarkets and Hypermarkets Continue To Account for the Bulk of Sales
Positive Growth Projections Based on Rising Incomes and Changing Consumer Habits
Market Indicators
  Table 7 Birth Rates 2012-2017
  Table 8 Infant Population 2012-2017
  Table 9 Female Population by Age 2012-2017
  Table 10 Total Population by Age 2012-2017
  Table 11 Households 2012-2017
  Table 12 Forecast Infant Population 2017-2022
  Table 13 Forecast Female Population by Age 2017-2022
  Table 14 Forecast Total Population by Age 2017-2022
  Table 15 Forecast Households 2017-2022
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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