Fishing Equipment: Market Research Report

April 2009 | 427 pages | ID: F6B5677F101EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Fishing Equipment in US$ Millions.

The market for Fishing Equipment is analyzed by the following Product Segments: Rods, Reels & Poles, Lures, Flies & Baits, Fishing Lines, Hooks, and Others (Including nets, tackle boxes, tools/pliers, rigs, sinkers, bobbers, tippets, swivels & other fishing equipment).

The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, and Latin America.

Annual forecasts are provided for each region for the period of 2006 through 2015.

The report profiles 305 companies including many key and niche players worldwide such as Aarcom International, AFTCO Mfg. Co., Inc., Bass Pro Shops, Berkley, Buck's Bags, Inc., Cabela’s Inc., Castaic Soft Bait, Inc., Composite Developments (NZ) Ltd., Daiwa Corporation, Diamondback fly Rods, Eppinger Mfg. Co., Fenwick, Gamakatsu Co., Ltd., Gibbs/Nortac Fishing, Grandt Industries, Inc., Hagen's, Happysea (Suzhou) Company Ltd., Hedron, Inc., Jarden Corporation, Pure Fishing, Inc., K2, Inc., Penn Fishing Tackle Manufacturing Company, Jim Teeny, Inc., Lureflash International Ltd., O. Mustad & Son A.S., Pflueger Fishing Tackle, Rome Specialty Company, Inc., Rapala VMC Corporation, Storm Lures Corporation, Sea Masterenterprise Co., Ltd., Sensas SA, Shimano, Spirit River, Inc., Stren, Sufix Fishing, Tibor Reel Corporation, Tiemco Ltd., Uma International, Weihai Sunshine Fishing Tackle Co., Ltd., Yo-Zuri America, Inc., and Zebco.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Fishing Rods
Fishing Reels
Fishing Lures
Fishing Flies
Fishing Bait
Fishing Lines
Fishing Hooks
Fishing Nets
Floats and Sinkers

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Fishing Equipment Market – A Primer
Current & Future Analysis
Analysis by Region
Analysis by Product Segment
Manufacturers Develop New Equipment to Address Fishing Requirements
Brand Loyalty – Increasing Value of Premium Brands
Strategic Acquisitions – A Key Trend
Seasons Decide Fishing Tackle Demand
Rapala VMC Corporation – A Dominant Player
Historical Review of Fishing Equipment

2. PRODUCT OVERVIEW

Fishing Equipment
Types of Fishing Equipment
Fishing Rods
Fly Fishing Rods
Spin Casting Rods
Spinning Rods
Ice Fishing Rods
Ultra-Light Rods
Surf Rods
Standard Beachcasting
Bass Rod
Conventional Boat Rods
Uptide Rods
Specialist Rods
Fishing Reels
Spin-Casting Reel
Bait Casting Reel
Fly Reel
Spinning Reel
Fishing Lures
Fishing Flies
Fishing Bait
Fishing Lines
Fishing Hooks
Fishing Nets
Floats and Sinkers
Fishing Techniques
Angling
Trolling
Long-Line Fishing
Snagging

3. PRODUCT INTRODUCTIONS/DEVELOPMENTS

Daiwa Introduces Steez™ 100SHA and 103SHA Baitcasters
Daiwa Launches Steez™ SVF Fle-X-Lite™ Bass-Fishing Rods
Daiwa Rolls Out TD Zillion™ Baitcasters
Daiwa Unveils TD Fuego®-A Spinning Reels
Daiwa Introduces New TD Zillion™ Rods
Daiwa Releases Team Daiwa® Interline Surf Rods
Daiwa Releases Coastal™ Inshore Spinning Reels
Daiwa Launches New Mike Iaconelli Signature Rods
Daiwa Adds New Rods to VIP® Specialty Line
Daiwa Launches New Tierra Cay™ Tackle Organizer Series
Element 21 Golf Company Introduces Innovative Fishing Products
DM Products and Banjo Buddies Develop New Improved Banjo Fishing Lure System
PowerPro Introduces New EZ Spool Fishing Range
Redington Unveils New CPX™ Series Rods for Steelhead and Salmon Fishing
Daiwa Launches New Rods for Offshore Jigging
Daiwa Introduces New Dendoh™ Style Power Assist Tackle
Slickfish Lure Unveils New Truly Weedless Lure
Daiwa Releases New Sealine® 400HW Reel
Shimano Unveils New Levelwind System
Rapala Releases New Titanium® Stretch Braid
Rapala Introduces New Bleeding Lure Pattern Design

4. RECENT INDUSTRY ACTIVITY

Rapala VMC Acquires Sufix Fishing Line Brand
PRADCO Outdoor Brands Acquires Lindy Little Joe
Nature Vision Takes Over Castaic Softbaits
Vonin and RFG Sign Merger Agreement
Element 21 Signs Partnership Agreement with Dunkin Lewis
Daiwa Vietnam Inaugurates Sports Equipment Factory
Element 21 Golf Company Bags Contract from Farris Brothers
Element 21 Golf Company Expands Distribution Network
Gander Mountain Starts Sales of Element 21 Carrot Stix™ Rods
Jarden Corporation Acquires K2 Inc.
Rapala VMC Group Takes Over Terminator Fishing Lures
Jarden Corporation Takes Over Pure Fishing
Shakespeare Fishing Tackle Acquires Penn Fishing
NY Investor Group Acquires Abel Automatics
Rapala VMC Snaps Up Horizon Lures and Outdoor Innovations
Rapala VMC and Shimano to Form Joint Venture
Vinashin Trading Forms a Joint Venture with Viking Cordage Company
Rapala VMC Divests Minority Stake in Rapala Eurohold
Lindenberg Acquires Gene Larew
Innovative Textiles and Honeywell Extends Partnership
NS Group Completes Acquisition of Fishing Tools Specialty
Nature Vision Takes Over Vector Sportfishing

5. FOCUS ON SELECT PLAYERS

Aarcom International (India)
AFTCO Mfg. Co., Inc. (US)
Bass Pro Shops (US)
Berkley (US)
Buck's Bags, Inc. (US)
Cabela’s Inc. (US)
Castaic Soft Bait, Inc. (US)
Composite Developments (NZ) Ltd. (New Zealand)
Daiwa Corporation (US)
Diamondback fly Rods (US)
Eppinger Mfg. Co. (US)
Fenwick (US)
Gamakatsu Co., Ltd. (Japan)
Gibbs/Nortac Fishing (Canada)
Grandt Industries, Inc. (US)
Hagen's (US)
Happysea (Suzhou) Company Ltd. (China)
Hedron, Inc. (US)
Jarden Corporation (US)
Pure Fishing, Inc. (US)
K2, Inc. (US)
Penn Fishing Tackle Manufacturing Company (US)
Jim Teeny, Inc. (US)
Lureflash International Ltd. (UK)
O. Mustad & Son A.S. (Norway)
Pflueger Fishing Tackle (US)
Rome Specialty Company, Inc. (US)
Rapala VMC Corporation (Finland)
Storm Lures Corporation (US)
Sea Masterenterprise Co., Ltd. (Taiwan)
Sensas SA (France)
Shimano (Japan)
Spirit River, Inc. (US)
Stren (US)
Sufix Fishing (US)
Tibor Reel Corporation (US)
Tiemco Ltd. (Japan)
Uma International (India)
Weihai Sunshine Fishing Tackle Co., Ltd. (China)
Yo-Zuri America, Inc. (US)
Zebco (US)

6. GLOBAL MARKET PERSPECTIVE

Table 1. World Recent Past, Current & Future Analysis for Fishing Equipment by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 2. World 10-Year Perspective for Fishing Equipment by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

Table 3. World Recent Past, Current & Future Analysis for Fishing Rods, Reels & Poles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 4. World 10-Year Perspective for Fishing Rods, Reels & Poles by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

Table 5. World Recent Past, Current & Future Analysis for Fishing Lures, Flies & Baits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 6. World 10-Year Perspective for Fishing Lures, Flies & Baits by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

Table 7. World Recent Past, Current & Future Analysis for Fishing Lines by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 8. World 10-Year Perspective for Fishing Lines by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

Table 9. World Recent Past, Current & Future Analysis for Fishing Hooks by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 10. World 10-Year Perspective for Fishing Hooks by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

Table 11. World Recent Past, Current & Future Analysis for Other Fishing Equipment by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 12. World 10-Year Perspective for Other Fishing Equipment by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

III. MARKET

1. UNITED STATES

A. MARKET ANALYSIS

Current and Future Analysis
Outdoor-Lifestyle Retailers Angle for Larger Share in a Stagnant Market
Fishing Activities Decline
Demographic and Other Characteristics of Anglers
Favorite Fish of Anglers
US Expenditure on Fishing Equipment

Table 13. US Fishing Equipment Market (2006): Percentage Breakdown of Expenditure by Fishing Type for Freshwater, Saltwater and Nonspecific (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Focus on Select Players
AFTCO Mfg. Co., Inc.
Bass Pro Shops
Berkley
Buck's Bags, Inc.
Cabela’s Inc.
Castaic Soft Bait, Inc.
Daiwa Corporation
Diamondback fly Rods
Eppinger Mfg. Co.
Fenwick
Grandt Industries, Inc.
Hagen's
Hedron, Inc.
Jarden Corporation
Pure Fishing, Inc.
K2, Inc.
Penn Fishing Tackle Manufacturing Company
Jim Teeny, Inc.
Pflueger Fishing Tackle
Rome Specialty Company, Inc.
Spirit River, Inc.
Storm Lures Corporation
Stren
Sufix Fishing
Tibor Reel Corporation
Yo-Zuri America, Inc.
Zebco

B. MARKET ANALYTICS

Table 14. US Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 15. US 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

2. CANADA

A. MARKET ANALYSIS

Current and Future Analysis
Canadian Fishing Market
Fishing Industry in British Columbia
Gibbs/Nortac Fishing – A Major Canadian Player

B. MARKET ANALYTICS

Table 16. Canadian Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 17. Canadian 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. MARKET ANALYSIS

Current and Future Analysis
Product Launch
Focus on Select Players
Gamakatsu Co., Ltd.
Shimano
Tiemco Ltd.

B. MARKET ANALYTICS

Table 18. Japanese Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 19. Japanese 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. MARKET ANALYSIS

Current and Future Analysis
European Trade Suppliers of Fishing Equipment

Table 20. European Fishing Equipment Market (2005): Top 5 Countries Ranked by Number of Trade Suppliers of Fishing Tackle (includes corresponding Graph/Chart)

Specialist Retailers of Fishing Equipment in Europe

Table 21. European Fishing Equipment Market (2005): Top 5 Countries Ranked by Number of Specialist Retailers of Fishing Tackle (includes corresponding Graph/Chart)

European Stockists of Fishing Equipment

Table 22. European Fishing Equipment Market (2005): Top 10 Countries Ranked by Number of Outlets of Fishing Tackle (includes corresponding Graph/Chart)

Anglers in Europe

Table 23. European Fishing Statistics (2005): Top Ten Countries in Europe Ranked by Number of Anglers (in Millions) (includes corresponding Graph/Chart)

Strategic Corporate Development

B. MARKET ANALYTICS

Table 24. European Recent Past, Current & Future Analysis for Fishing Equipment by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 25. European 10-Year Perspective for Fishing Equipment by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

Table 26. European Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 27. European 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4A.FRANCE

A. MARKET ANALYSIS

Current and Future Analysis
Sensas SA – A Major French Player

B. MARKET ANALYTICS

Table 28. French Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 29. French 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4B.GERMANY

Market Analysis

Table 30. German Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 31. German 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4C.ITALY

Market Analysis

Table 32. Italian Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 33. Italian 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4D.UNITED KINGDOM

A. MARKET ANALYSIS

Current and Future Analysis
Lureflash International Ltd. – A Major Player in the UK

B. MARKET ANALYTICS

Table 34. UK Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 35. UK 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4E.SPAIN

Market Analysis

Table 36. Spanish Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 37. Spanish 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4F.RUSSIA

A. MARKET ANALYSIS

Current and Future Analysis
Strategic Corporate Development

B. MARKET ANALYTICS

Table 38. Russian Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 39. Russian 10-Year Perspective for Fishing Equipment by Product Segment– Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4G.REST OF EUROPE

A. MARKET ANALYSIS

Current and Future Analysis
Product Launches
Strategic Corporate Developments
Focus on Select Players
O. Mustad & Son A.S. (Norway)
Rapala VMC Corporation (Finland)

B. MARKET ANALYTICS

Table 40. Rest of Europe Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 41. Rest of Europe 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. MARKET ANALYSIS

Current and Future Analysis
Chinese Market for Fishing Equipment
Chinese Manufacturers Focus on Product Development and Cost Reduction
Strategic Corporate Developments
Focus on Select Players
Aarcom International (India)
Composite Developments (NZ) Ltd. (New Zealand)
Happysea (Suzhou) Company Ltd. (China)
Sea Masterenterprise Co., Ltd. (Taiwan)
Uma International (India)
Weihai Sunshine Fishing Tackle Co., Ltd.

B. MARKET ANALYTICS

Table 42. Asia Pacific Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 43. Asia Pacific 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. MARKET ANALYSIS

Current and Future Analysis
Brazilian Fishing Equipment Market
Fishing Equipment Imports in Argentina

B. MARKET ANALYTICS

Table 44. Latin American Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 45. Latin American 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE