Dog Food in New Zealand

Date: May 31, 2016
Pages: 2
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DF05606BE9CEN
Leaflet:

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Treats is likely to maintain its position as a key driver in dog food over the 2015-2016 period, particularly within supermarkets. Its popularity continues to be driven by pet owners who use treats as a way to indulge their pets as they would themselves and also, increasingly, as a means to promote health. Industry sources have also indicated that the increasing popularity of cat and dog treats within supermarkets has led to increased shelf space, further fuelling growth.

Euromonitor International's Dog Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Dog Owning Households: % Analysis 2011-2016
  Table 2 Dog Population 2011-2016
  Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
  Summary 1 Dog Food by Price Band 2016
  Table 4 Sales of Dog Food by Category: Volume 2011-2016
  Table 5 Sales of Dog Food by Category: Value 2011-2016
  Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
  Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
  Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
  Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
  Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
  Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
  Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
  Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
  Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Animates Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
  Summary 2 Animates Ltd: Key Facts
  Summary 3 Animates Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 1 Animates Ltd: Animates
Private Label
  Summary 4 Animates Ltd: Private Label Portfolio
Competitive Positioning
  Summary 5 Animates Ltd: Competitive Position 2015
Heinz Wattie's Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
  Summary 6 Heinz Wattie's Ltd: Key Facts
Competitive Positioning
  Summary 7 Heinz Wattie's Ltd: Competitive Position 2015
Masterpet Corp in Pet Care (new Zealand)
Strategic Direction
Key Facts
  Summary 8 Masterpet Corp: Key Facts
Competitive Positioning
  Summary 9 Masterpet Corp: Competitive Position 2015
Virbac New Zealand in Pet Care (new Zealand)
Strategic Direction
Key Facts
  Summary 10 Virbac New Zealand: Key Facts
Competitive Positioning
  Summary 11 Virbac New Zealand: Competitive Position 2015
Executive Summary
Pet Care Continues To Experience Growth
Puppy- and Kitten-specific Food
Mars Maintains Its Lead in Pet Care
Petstock Opens Pet Superstores in New Zealand
Conservative Growth Expected Over the Forecast Period
Key Trends and Developments
Premiumisation, Treats and Baby Pet Food
Quality Ingredients and the Growth of Raw Food
Increasing Competitiveness in Distribution Channels
Market Indicators
  Table 18 Pet Populations 2011-2016
Market Data
  Table 19 Sales of Pet Food by Category: Volume 2011-2016
  Table 20 Sales of Pet Care by Category: Value 2011-2016
  Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 12 Research Sources
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