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Consumer Goods Industry Scouting Report

June 2010 | 9 pages | ID: C0097AA0462EN
Perform Ventures

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Executive Summary

The Consumer Packaged Goods industry is the primary component of the Fast Moving Consumer Goods (FMCG) segment, which is an element of the overall Manufacturing sector. The aggregate Manufacturing sector is the second-largest industry in terms of technology spending (trailing only Financial Services). The CPG industry accounts for $112 billion of worldwide technology spend. CPG manufacturers focused on streamlining processes to cut costs, improving demand forecasting, and reducing product offerings during the recession. As a result, they are in a better position to maximize production and revenues as CPG manufacturing increase in response to consumer and business spending changes.
The Consumer Packaged Goods (CPG) industry Scouting Report is a resource for executive and sales professionals in the technology and services industries. This Scouting Report is designed to:
  1. Segment the market into key types of target customers, and provide a brief overview of the differences between the segments
  2. Identify the right titles to approach within your target
  3. Make you smarter about your customer’s business so that you are comfortable with a business conversation
  4. Help you position your product or service to address the precise pain of your customer
  5. Provide you a conversation starter to help secure a meeting
  6. Give you the typical technology landscape within the industry so that you can come better prepared to the meeting


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