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Consumer Goods Industry in the US – PEST Framework Analysis

April 2012 | 20 pages | ID: C8A09724A2EEN
Aruvian's R'search

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Consumer products manufacturers include all the companies that design, manufacture, and/or market apparel, cleaning products, hand and power tools, home furniture, housewares, linens, and consumer electronics and appliances.

Aruvian's R'search analyzes the Consumer Goods Industry in the United States in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.
A. EXECUTIVE SUMMARY

B. INTRODUCTION TO THE INDUSTRY

B.1 Industry Definition
B.2 Industry Profile
B.3 Future Outlook

C. PEST FRAMEWORK ANALYSIS

C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects

D. GLOSSARY OF TERMS



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