Cigars in Kenya

August 2015 | 27 pages | ID: C7F109574A4EN
Euromonitor International Ltd

Abstracts

Cigars and cigarillos are not popular in Kenya and their consumption remains limited. This can be attributed to the high prices of these products, their limited distribution and consumer perception that they are high-end products for wealthy and foreign individuals. In 2014, cigars thus remained a niche category within tobacco, recording sales of just KES520 million – albeit with growth of 6% in value terms.

Euromonitor International's Cigars in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Cigarillos, Cigars Excluding Cigarillos.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cigars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Handmade Vs Machine-manufactured Cigars
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
  Table 1 Sales of Cigars by Category: Volume 2009-2014
  Table 2 Sales of Cigars by Category: Value 2009-2014
  Table 3 Sales of Cigars by Category: % Volume Growth 2009-2014
  Table 4 Sales of Cigars by Category: % Value Growth 2009-2014
  Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  Table 9 NBO Company Shares of Cigarillos: % Volume 2010-2014
  Table 10 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  Table 11 Distribution of Cigars by Format: % Volume 2009-2014
  Table 12 Forecast Sales of Cigars by Category: Volume 2014-2019
  Table 13 Forecast Sales of Cigars by Category: Value 2014-2019
  Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  Table 15 Forecast Sales of Cigars by Category: % Value Growth 2014-2019
Dannemann Cigarrenfabrik GmbH in Tobacco (kenya)
Strategic Direction
Key Facts
  Summary 1 Dannemann Cigarrenfabrik Gmbh: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Dannemann Cigarrenfabrik GmbH: Competitive Position 2014
Executive Summary
Tobacco Records Value and Volume Growth in Kenya
Changing Consumer Trends Resulting From Growing Income Levels
British American Tobacco Kenya Ltd Maintains Its Lead
Street Vendors Remains the Largest Distribution Channel for Tobacco in Kenya
Slow Volume Growth To Be Experienced Over the Forecast Period
Legislation
  Table 16 Summary: Legislation   Summary at a Glance
Country-specific Legislation
Smoking Prevalence
  Table 17 Smoking Prevalence in Adult Population 2010-2014
  Table 18 Number of Adult Smokers by Gender 2010-2014
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Plain Packaging
Reduced Harm
Electronic Cigarettes
Litigation
Death by Cause
  Table 19 Death by Cause 2010-2014
Taxation and Pricing
Duty-paid Packet Marks
Taxation Rates
  Table 20 Taxation and Duty Levies 2009-2014
Average Cigarette Pack Price Breakdown
  Table 21 Average Cigarettes Pack Price Breakdown: Brand Examples
Production/imports/exports
  Table 22 Trade Statistics: Tobacco Leaf 2009-2014
Illicit Trade in Cigarettes
Market Indicators
  Table 23 Illicit Trade Estimate of Cigarettes: Volume 2009-2014
Market Data
  Table 24 Sales of Tobacco by Category: Volume 2009-2014
  Table 25 Sales of Tobacco by Category: Value 2009-2014
  Table 26 Sales of Tobacco by Category: % Volume Growth 2009-2014
  Table 27 Sales of Tobacco by Category: % Value Growth 2009-2014
  Table 28 Forecast Sales of Tobacco by Category: Volume 2014-2019
  Table 29 Forecast Sales of Tobacco by Category: Value 2014-2019
  Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019
Definitions