Cigarettes in New Zealand
Despite the level of uncertainty and disruption to the regulatory framework governing cigarettes, the shift away from tobacco towards e-vapour products continued to intensify in 2023, although there are concerns over the prevalence of vaping among youth. Vaping has historically been utilised as a smoking cessation tool, however as anti-smoking efforts amplified under the previous Labour government, the regulatory vigour towards vaping was less intense. This resulted in significant growth in the...
Euromonitor International's Cigarettes in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Cigarettes Including Fine Cut Stick Equivalent.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Cigarettes in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Cigarettes Including Fine Cut Stick Equivalent.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cigarettes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Cigarettes in New Zealand
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
CIGARETTES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cigarettes witness volume sales decline as consumers shift to e-vapour products
New coalition government reverses new tobacco legislation
Tax freeze proposed as new Government targets cost of living pressures
PROSPECTS AND OPPORTUNITIES
Continued volume decline expected despite change in regulatory approach
As inflationary pressures ease, unit price and value growth expected to slow
Shift to e-vapour products to drive down illicit tobacco sales
TAXATION AND PRICING
Taxation rates
Summary 1 Taxation and Duty Levies 2019-2023
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2018-2023
Table 2 Sales of Cigarettes by Category: Value 2018-2023
Table 3 Sales of Cigarettes: % Volume Growth 2018-2023
Table 4 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 5 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 8 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 9 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 10 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 11 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 14 Forecast Sales of Cigarettes: Volume 2023-2028
Table 15 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
TOBACCO IN NEW ZEALAND
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2018-2023
Table 25 Sales of Tobacco by Category: Value 2018-2023
Table 26 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 27 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 29 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 4 Research Sources
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
CIGARETTES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cigarettes witness volume sales decline as consumers shift to e-vapour products
New coalition government reverses new tobacco legislation
Tax freeze proposed as new Government targets cost of living pressures
PROSPECTS AND OPPORTUNITIES
Continued volume decline expected despite change in regulatory approach
As inflationary pressures ease, unit price and value growth expected to slow
Shift to e-vapour products to drive down illicit tobacco sales
TAXATION AND PRICING
Taxation rates
Summary 1 Taxation and Duty Levies 2019-2023
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2018-2023
Table 2 Sales of Cigarettes by Category: Value 2018-2023
Table 3 Sales of Cigarettes: % Volume Growth 2018-2023
Table 4 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 5 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 8 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 9 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 10 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 11 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 14 Forecast Sales of Cigarettes: Volume 2023-2028
Table 15 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
TOBACCO IN NEW ZEALAND
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2018-2023
Table 25 Sales of Tobacco by Category: Value 2018-2023
Table 26 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 27 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 29 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 4 Research Sources