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Cigarettes in Kenya

July 2023 | 23 pages | ID: CBA1AD06A08EN
Euromonitor International Ltd

US$ 990.00

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There is a high level of illegal trade/counterfeit tobacco products in Kenya, especially cigarettes. These products manage to enter the country through porous borders and continuously pose a challenge to local manufacturers while damaging the overall industry performance and dampening sales volume. Illicit cigarettes are untaxed, making them cheaper in comparison. The current economic situation favours cheaper products, making them highly appealing to consumers living on restricted disposable bu...

Euromonitor International's Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cigarettes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CIGARETTES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The illicit cigarette trade continues to pose a challenge to local manufacturers
E-cigarettes threaten the growth of cigarettes as vaping rises
Manufacturers focus on product innovation to remain competitive on the landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook is driven by consumer demographics and economic changes
Khat continues to fuel industry growth as users pair the habit with smoking
High taxation is among strategies by government bodies to control tobacco use
TAXATION AND PRICING
Taxation rates
Table 1 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 2 Sales of Cigarettes: Volume 2017-2022
Table 3 Sales of Cigarettes by Category: Value 2017-2022
Table 4 Sales of Cigarettes: % Volume Growth 2017-2022
Table 5 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 6 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 9 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 10 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 11 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 12 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 13 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 14 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 15 Forecast Sales of Cigarettes: Volume 2022-2027
Table 16 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 17 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
TOBACCO IN KENYA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
Production/Imports/Exports
MARKET INDICATORS
Table 24 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 25 Sales of Tobacco by Category: Volume 2017-2022
Table 26 Sales of Tobacco by Category: Value 2017-2022
Table 27 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 28 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 30 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources


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