Cat Food in Morocco

Date: May 20, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C78FC2ED623EN
Leaflet:

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The housing styles in Morocco have been shifting to smaller spaces, such that the majority of Moroccans are now living in smaller apartments rather than big traditional houses. These living conditions make cats an ideal choice when choosing a pet, especially one that can be kept indoors. Moreover, cats are easy animals to look after and are widely available, especially now that many independent breeders are using the internet as a means of communication, posting online advertisements for selling...

Euromonitor International's Cat Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Cat Owning Households: % Analysis 2011-2016
  Table 2 Cat Population 2011-2016
  Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
  Summary 1 Cat Food by Price Band 2016
  Table 4 Sales of Cat Food by Category: Volume 2011-2016
  Table 5 Sales of Cat Food by Category: Value 2011-2016
  Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
  Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
  Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
  Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
  Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
  Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
  Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
  Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
  Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Jessy Diffusion SA in Pet Care (morocco)
Strategic Direction
Key Facts
  Summary 2 Jessy Diffusion SA: Key Facts
  Summary 3 Jessy Diffusion SA: Operational Indicators
Competitive Positioning
  Summary 4 Jessy Diffusion SA: Competitive Position 2015
Mars Morocco in Pet Care (morocco)
Strategic Direction
Key Facts
  Summary 5 Mars Morocco: Key Facts
  Summary 6 Mars Morocco: Operational Indicators
Competitive Positioning
  Summary 7 Mars Morocco: Competitive Position 2015
Nestlé Maroc SA in Pet Care (morocco)
Strategic Direction
Key Facts
  Summary 8 Nestlé France SA: Key Facts
Competitive Positioning
  Summary 9 Nestlé Maroc SA: Competitive Position 2015
Executive Summary
Pet Care in Morocco Maintains Good Growth
Pet Humanisation Is the Key Value Driver
Private Label Performs Well
Pet Care Performs Well Through the Internet Retailing Channel
Accelerated Growth Expected Over the Forecast Period
Key Trends and Developments
Increasing Pet Culture Among Moroccans
Pet Food and Products Becoming More Sophisticated
Important Expansion in Distribution Channels
Market Indicators
  Table 18 Pet Populations 2011-2016
Market Data
  Table 19 Sales of Pet Food by Category: Volume 2011-2016
  Table 20 Sales of Pet Care by Category: Value 2011-2016
  Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Sources
  Summary 10 Research Sources
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