British American Tobacco Plc in Tobacco (World)

Date: November 28, 2012
Pages: 47
US$ 520.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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British American Tobacco (BAT) is the world’s second largest international tobacco company, with dominance in Latin America and Australasia and presence in each tobacco category. Its mainl brands are Pall Mall and Kent, the 5th and 6th largest by volume globally and growing year-on-year. However, question marks persist over its OTP portfolio and its ability to overtake Philip Morris International as the leading international tobacco company without a major acquisition.

Euromonitor International’s British American Tobacco Plc in Tobacco (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tobacco industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tobacco market;
  • >Pinpoint growth sectors and identify factors driving change;
  • >Understand the competitive environment, the market’s major players and leading brands;
  • >Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Geographic Opportunities
Brand Strategy
Report Definitions
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