United States Surfing Tourism Market By Tour Type (Domestic, International), By Tourist Type (Independent Traveler, Tour Group, Package Traveler), By Gender (Men, Women), By Region, Competition, Forecast & Opportunities, 2020-2030F
The United States Surfing Tourism Market was valued at USD 16.02 billion in 2024 and is projected t%li%reach USD 26.80 billion by 2030, growing at a CAGR of 9.01% during the forecast period. This market is gaining momentum as surfing becomes more mainstream, appealing both as a competitive sport and as a leisure activity. The rising interest in coastal travel, coupled with the expansion of surf-centric experiences such as surf camps, guided lessons, and equipment rentals, is driving growth. Renowned destinations like California, Hawaii, and Florida continue t%li%attract both domestic and international visitors, thanks t%li%favorable wave conditions, established surf cultures, and a wide range of surf tourism offerings. Additionally, the development of premium surf resorts and community-based surf schools is making the sport more accessible, fostering participation across all age groups and skill levels.
Key Market Drivers
Growing Popularity of Surfing as a Sport and Leisure Activity
Surfing is increasingly embraced across the United States as both a sport and a recreational pursuit, attracting individuals of various age groups and backgrounds. The visibility of surfing through platforms like Instagram and YouTube has inspired a wider audience, spotlighting famous surf spots and showcasing the appeal of surfing as an adventurous and healthy lifestyle. Locations such as Huntington Beach and Waikiki have become magnets for travelers looking t%li%blend surf culture with vacation leisure. Moreover, as part of broader wellness and fitness trends, surfing offers a physical, outdoor experience that promotes mental and physical health. The growing number of beginners participating in surf lessons and camps is expanding the market further, contributing t%li%increased interest in surf travel and tourism infrastructure nationwide.
Key Market Challenges
Environmental Sustainability Concerns
A major challenge for the U.S. surfing tourism market is maintaining environmental sustainability amid growing tourist volumes. Popular surf locations are increasingly experiencing the adverse effects of over-tourism, including beach erosion, pollution, and damage t%li%marine habitats. The surge in development near surf zones—such as new resorts and tourism facilities—can lead t%li%ecosystem disruption and biodiversity loss. Crowded beaches and irresponsible tourist behavior contribute t%li%waste and degradation, putting pressure on natural resources and diminishing the quality of surf environments. These environmental impacts present significant risks t%li%the long-term viability of surf destinations, compelling stakeholders t%li%adopt more sustainable practices t%li%balance tourism growth with conservation.
Key Market Trends
Rise in Eco-Conscious Surf Tourism
An important trend shaping the U.S. surfing tourism market is the increasing emphasis on sustainability and environmentally responsible travel. As environmental awareness rises, particularly among surfers wh%li%have a strong connection t%li%the ocean, demand is growing for surf experiences that prioritize ecological stewardship. This shift is encouraging surf resorts and schools t%li%adopt greener practices, including eco-friendly accommodations, reduced energy use, and conservation programs. Many operators now incorporate beach clean-ups and marine education int%li%their offerings, creating a more holistic and responsible tourism model. In parallel, innovations in sustainable gear—such as recyclable surfboards and wetsuits made from natural materials—are gaining popularity. Destinations that actively promote eco-conscious initiatives are becoming more appealing, particularly among younger and environmentally aware travelers.
Key Market Players
In this report, the United States Surfing Tourism Market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the United States Surfing Tourism Market.
Available Customizations
United States Surfing Tourism Market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
Key Market Drivers
Growing Popularity of Surfing as a Sport and Leisure Activity
Surfing is increasingly embraced across the United States as both a sport and a recreational pursuit, attracting individuals of various age groups and backgrounds. The visibility of surfing through platforms like Instagram and YouTube has inspired a wider audience, spotlighting famous surf spots and showcasing the appeal of surfing as an adventurous and healthy lifestyle. Locations such as Huntington Beach and Waikiki have become magnets for travelers looking t%li%blend surf culture with vacation leisure. Moreover, as part of broader wellness and fitness trends, surfing offers a physical, outdoor experience that promotes mental and physical health. The growing number of beginners participating in surf lessons and camps is expanding the market further, contributing t%li%increased interest in surf travel and tourism infrastructure nationwide.
Key Market Challenges
Environmental Sustainability Concerns
A major challenge for the U.S. surfing tourism market is maintaining environmental sustainability amid growing tourist volumes. Popular surf locations are increasingly experiencing the adverse effects of over-tourism, including beach erosion, pollution, and damage t%li%marine habitats. The surge in development near surf zones—such as new resorts and tourism facilities—can lead t%li%ecosystem disruption and biodiversity loss. Crowded beaches and irresponsible tourist behavior contribute t%li%waste and degradation, putting pressure on natural resources and diminishing the quality of surf environments. These environmental impacts present significant risks t%li%the long-term viability of surf destinations, compelling stakeholders t%li%adopt more sustainable practices t%li%balance tourism growth with conservation.
Key Market Trends
Rise in Eco-Conscious Surf Tourism
An important trend shaping the U.S. surfing tourism market is the increasing emphasis on sustainability and environmentally responsible travel. As environmental awareness rises, particularly among surfers wh%li%have a strong connection t%li%the ocean, demand is growing for surf experiences that prioritize ecological stewardship. This shift is encouraging surf resorts and schools t%li%adopt greener practices, including eco-friendly accommodations, reduced energy use, and conservation programs. Many operators now incorporate beach clean-ups and marine education int%li%their offerings, creating a more holistic and responsible tourism model. In parallel, innovations in sustainable gear—such as recyclable surfboards and wetsuits made from natural materials—are gaining popularity. Destinations that actively promote eco-conscious initiatives are becoming more appealing, particularly among younger and environmentally aware travelers.
Key Market Players
- AGIT Global North America, Inc.
- AJW Surfboard
- Boardriders, Inc.
- Surfline, Inc.
- Quiksilver, Inc.
- Billabong International Limited
- Hawaiian Airlines, Inc.
- Roxy, Inc.
- Turtle Bay Resort
- San Onofre Surf School
In this report, the United States Surfing Tourism Market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
- United States Surfing Tourism Market, By Tour Type:
- Domestic
- International
- United States Surfing Tourism Market, By Tourist Type:
- Independent Traveler
- Tour Group
- Package Traveler
- United States Surfing Tourism Market, By Gender:
- Men
- Women
- United States Surfing Tourism Market, By Region:
- South
- West
- Midwest
- Northeast
Company Profiles: Detailed analysis of the major companies presents in the United States Surfing Tourism Market.
Available Customizations
United States Surfing Tourism Market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up t%li%five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. UNITED STATES SURFING TOURISM MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Tour Type (Domestic, International)
5.2.2. By Tourist Type (Independent Traveler, Tour Group, Package Traveler)
5.2.3. By Gender (Men, Women)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. SOUTH UNITED STATES SURFING TOURISM MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Tour Type
6.2.2. By Tourist Type
6.2.2. By Gender
7. WEST UNITED STATES SURFING TOURISM MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Tour Type
7.2.2. By Tourist Type
7.2.2. By Gender
8. MIDWEST UNITED STATES SURFING TOURISM MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Tour Type
8.2.2. By Tourist Type
8.2.2. By Gender
9. NORTHEAST UNITED STATES SURFING TOURISM MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Tour Type
9.2.2. By Tourist Type
9.2.2. By Gender
10. MARKET DYNAMICS
10.1. Drivers
10.2. Challenges
11. MARKET TRENDS & DEVELOPMENTS
11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments
12. PORTERS FIVE FORCES ANALYSIS
12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products
13. UNITED STATES ECONOMIC PROFILE
14. POLICY & REGULATORY LANDSCAPE
15. COMPETITIVE LANDSCAPE
15.1. Company Profiles
15.1.1. AGIT Global North America, Inc.
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. AJW Surfboard
15.1.3. Boardriders, Inc.
15.1.4. Surfline, Inc.
15.1.5. Quiksilver, Inc.
15.1.6. Billabong International Limited
15.1.7. Hawaiian Airlines, Inc.
15.1.8. Roxy, Inc.
15.1.9. Turtle Bay Resort
15.1.10. San Onofre Surf School
16. STRATEGIC RECOMMENDATIONS
17. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. UNITED STATES SURFING TOURISM MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Tour Type (Domestic, International)
5.2.2. By Tourist Type (Independent Traveler, Tour Group, Package Traveler)
5.2.3. By Gender (Men, Women)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. SOUTH UNITED STATES SURFING TOURISM MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Tour Type
6.2.2. By Tourist Type
6.2.2. By Gender
7. WEST UNITED STATES SURFING TOURISM MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Tour Type
7.2.2. By Tourist Type
7.2.2. By Gender
8. MIDWEST UNITED STATES SURFING TOURISM MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Tour Type
8.2.2. By Tourist Type
8.2.2. By Gender
9. NORTHEAST UNITED STATES SURFING TOURISM MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Tour Type
9.2.2. By Tourist Type
9.2.2. By Gender
10. MARKET DYNAMICS
10.1. Drivers
10.2. Challenges
11. MARKET TRENDS & DEVELOPMENTS
11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments
12. PORTERS FIVE FORCES ANALYSIS
12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products
13. UNITED STATES ECONOMIC PROFILE
14. POLICY & REGULATORY LANDSCAPE
15. COMPETITIVE LANDSCAPE
15.1. Company Profiles
15.1.1. AGIT Global North America, Inc.
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. AJW Surfboard
15.1.3. Boardriders, Inc.
15.1.4. Surfline, Inc.
15.1.5. Quiksilver, Inc.
15.1.6. Billabong International Limited
15.1.7. Hawaiian Airlines, Inc.
15.1.8. Roxy, Inc.
15.1.9. Turtle Bay Resort
15.1.10. San Onofre Surf School
16. STRATEGIC RECOMMENDATIONS
17. ABOUT US & DISCLAIMER
