United Kingdom Travel & Tourism Market, By Type (Domestic, Inbound, Outbound), By Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others), By Purpose of Visit (Business, Leisure and Recreation, Education, Medical, Social Activity, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

The United Kingdom travel and tourism market was valued at USD 193.50 billion in 2024 and is projected t%li%reach USD 271.39 billion by 2030, growing at a CAGR of 5.8% during the forecast period. Market growth is fueled by a resurgence in global travel following the COVID-19 pandemic, rising disposable income, and increased demand for experiential and sustainable tourism. Inbound tourism is expanding notably due t%li%the UK's cultural heritage, iconic landmarks, and tourist attractions. Additionally, the growing interest in personalized travel is boosting demand for services such as hotel reservations, holiday packages, and ticketing. In 2023, travel and tourism contributed Ј237 billion t%li%the UK economy, accounting for 10.1% of GDP. Leisure tourism continues t%li%thrive as travelers seek immersive experiences, while business tourism remains robust given the UK’s global economic prominence. Despite this positive trajectory, challenges such as travel costs, geopolitical instability, and environmental sustainability concerns could influence future market dynamics.
Key Market Drivers
Post-Pandemic Recovery and Increased Travel Demand
The rebound from the COVID-19 pandemic has significantly boosted the UK travel and tourism sector. As travel restrictions eased and public health fears subsided, both domestic and international travel saw renewed activity. International visitors are once again drawn t%li%the UK’s renowned heritage sites and cultural landmarks. Events, festivals, and exhibitions have resumed, further energizing both leisure and business travel. The reopening of borders has als%li%revitalized outbound tourism, with UK residents pursuing travel abroad. This resurgence is supported by relaxed health protocols and improved travel safety measures, which have restored consumer confidence. The cumulative effect of these factors is a strong resurgence in travel demand as people seek t%li%reconnect with travel experiences lost during the pandemic.
Key Market Challenges
Impact of Economic Instability on Consumer Spending
Economic volatility, influenced by Brexit and the global pandemic, has constrained consumer disposable income, impacting travel behavior. The tourism sector, heavily reliant on discretionary spending, is witnessing cautious consumer attitudes amid the cost-of-living crisis. A YouGov survey revealed that 52% of Britons are traveling less due t%li%economic concerns, and 37% cite affordability as a key issue. Nonetheless, 67% had recently traveled or planned t%li%travel soon, indicating continued interest. The affordability issue is more pronounced in outbound tourism, where domestic alternatives are increasingly favored. Additionally, a weaker pound has reduced the spending power of inbound tourists, making the UK a pricier destination. These economic pressures influence both the frequency and average spending per trip, thereby constraining market revenue potential.
Key Market Trends
Rise of Bleisure Travel
A notable trend reshaping the UK travel landscape is the growth of 'bleisure' travel—blending business trips with leisure activities. With remote work and flexible schedules becoming the norm, professionals are increasingly extending work trips t%li%enjoy local attractions and cultural experiences. Cities like London, with strong business tourism infrastructure, are especially benefiting. This trend is encouraging hotels t%li%offer leisure-friendly amenities and inspiring travel companies t%li%incorporate recreational elements int%li%business packages. Bleisure travelers are als%li%seeking tailored experiences such as culinary tours and cultural excursions. As professional and personal boundaries merge, this hybrid travel mode is expected t%li%grow, presenting new avenues for customized travel services.
Key Market Players
In this report, the United Kingdom Travel & Tourism market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the United Kingdom Travel & Tourism market.
Available Customizations:
United Kingdom Travel & Tourism market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
Key Market Drivers
Post-Pandemic Recovery and Increased Travel Demand
The rebound from the COVID-19 pandemic has significantly boosted the UK travel and tourism sector. As travel restrictions eased and public health fears subsided, both domestic and international travel saw renewed activity. International visitors are once again drawn t%li%the UK’s renowned heritage sites and cultural landmarks. Events, festivals, and exhibitions have resumed, further energizing both leisure and business travel. The reopening of borders has als%li%revitalized outbound tourism, with UK residents pursuing travel abroad. This resurgence is supported by relaxed health protocols and improved travel safety measures, which have restored consumer confidence. The cumulative effect of these factors is a strong resurgence in travel demand as people seek t%li%reconnect with travel experiences lost during the pandemic.
Key Market Challenges
Impact of Economic Instability on Consumer Spending
Economic volatility, influenced by Brexit and the global pandemic, has constrained consumer disposable income, impacting travel behavior. The tourism sector, heavily reliant on discretionary spending, is witnessing cautious consumer attitudes amid the cost-of-living crisis. A YouGov survey revealed that 52% of Britons are traveling less due t%li%economic concerns, and 37% cite affordability as a key issue. Nonetheless, 67% had recently traveled or planned t%li%travel soon, indicating continued interest. The affordability issue is more pronounced in outbound tourism, where domestic alternatives are increasingly favored. Additionally, a weaker pound has reduced the spending power of inbound tourists, making the UK a pricier destination. These economic pressures influence both the frequency and average spending per trip, thereby constraining market revenue potential.
Key Market Trends
Rise of Bleisure Travel
A notable trend reshaping the UK travel landscape is the growth of 'bleisure' travel—blending business trips with leisure activities. With remote work and flexible schedules becoming the norm, professionals are increasingly extending work trips t%li%enjoy local attractions and cultural experiences. Cities like London, with strong business tourism infrastructure, are especially benefiting. This trend is encouraging hotels t%li%offer leisure-friendly amenities and inspiring travel companies t%li%incorporate recreational elements int%li%business packages. Bleisure travelers are als%li%seeking tailored experiences such as culinary tours and cultural excursions. As professional and personal boundaries merge, this hybrid travel mode is expected t%li%grow, presenting new avenues for customized travel services.
Key Market Players
- Jet2holidays Limited
- TUI UK Limited
- Hays Travel Limited
- Trailfinders Limited
- Audley Travel Group Limited
- On the Beach Group plc
- Virgin Holidays Limited
- We Love Holidays Ltd
- DER Touristik UK Ltd
- Black Tomat%li%Limited
In this report, the United Kingdom Travel & Tourism market has been segmented int%li%the following categories, in addition t%li%the industry trends which have als%li%been detailed below:
- United Kingdom Travel & Tourism Market, By Type:
- Domestic
- Inbound
- Outbound
- United Kingdom Travel & Tourism Market, By Service Offering:
- Ticket Reservation
- Hotel Booking
- Holiday/Tour Packages
- Others
- United Kingdom Travel & Tourism Market, By Purpose of Visit:
- Business
- Leisure and Recreation
- Education
- Medical
- Social Activity
- Others
- United Kingdom Travel & Tourism Market, By Region:
- England
- Scotland
- Wales
- Northern Ireland
Company Profiles: Detailed analysis of the major companies presents in the United Kingdom Travel & Tourism market.
Available Customizations:
United Kingdom Travel & Tourism market report with the given market data, TechSci Research offers customizations according t%li%a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up t%li%five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. UNITED KINGDOM TRAVEL & TOURISM MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Domestic, Inbound, Outbound)
5.2.2. By Service Offering Market Share Analysis (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others)
5.2.3. By Purpose of Visit Market Share Analysis (Business, Leisure and Recreation, Education, Medical, Social Activity, Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. England Market Share Analysis
5.2.4.2. Scotland Market Share Analysis
5.2.4.3. Wales Market Share Analysis
5.2.4.4. Northern Ireland Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. United Kingdom Travel & Tourism Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Service Offering Market Mapping & Opportunity Assessment
5.3.3. By Purpose of Visit Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. UNITED KINGDOM DOMESTIC TRAVEL & TOURISM MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Service Offering Market Share Analysis
6.2.2. By Purpose of Visit Market Share Analysis
7. UNITED KINGDOM INBOUND TRAVEL & TOURISM MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Service Offering Market Share Analysis
7.2.2. By Purpose of Visit Market Share Analysis
8. UNITED KINGDOM OUTBOUND TRAVEL & TOURISM MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Service Offering Market Share Analysis
8.2.2. By Purpose of Visit Market Share Analysis
9. MARKET DYNAMICS
9.1. Drivers
9.2. Challenges
10. MARKET TRENDS & DEVELOPMENTS
10.1. Merger & Acquisition (If Any)
10.2. Type Launches (If Any)
10.3. Recent Developments
11. PORTERS FIVE FORCES ANALYSIS
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Types
12. UNITED KINGDOM ECONOMIC PROFILE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. Jet2holidays Limited.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Types & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. TUI UK Limited
13.1.3. Hays Travel Limited
13.1.4. Trailfinders Limited
13.1.5. Audley Travel Group Limited
13.1.6. On the Beach Group plc
13.1.7. Virgin Holidays Limited
13.1.8. We Love Holidays Ltd
13.1.9. DER Touristik UK Ltd
13.1.10. Black Tomato Limited.
14. STRATEGIC RECOMMENDATIONS
14.1. Key Focus Areas
14.1.1. Target Type
14.1.2. Target Purpose of Visit
14.1.3. Target Region
15. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. UNITED KINGDOM TRAVEL & TOURISM MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Domestic, Inbound, Outbound)
5.2.2. By Service Offering Market Share Analysis (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others)
5.2.3. By Purpose of Visit Market Share Analysis (Business, Leisure and Recreation, Education, Medical, Social Activity, Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. England Market Share Analysis
5.2.4.2. Scotland Market Share Analysis
5.2.4.3. Wales Market Share Analysis
5.2.4.4. Northern Ireland Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. United Kingdom Travel & Tourism Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Service Offering Market Mapping & Opportunity Assessment
5.3.3. By Purpose of Visit Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. UNITED KINGDOM DOMESTIC TRAVEL & TOURISM MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Service Offering Market Share Analysis
6.2.2. By Purpose of Visit Market Share Analysis
7. UNITED KINGDOM INBOUND TRAVEL & TOURISM MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Service Offering Market Share Analysis
7.2.2. By Purpose of Visit Market Share Analysis
8. UNITED KINGDOM OUTBOUND TRAVEL & TOURISM MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Service Offering Market Share Analysis
8.2.2. By Purpose of Visit Market Share Analysis
9. MARKET DYNAMICS
9.1. Drivers
9.2. Challenges
10. MARKET TRENDS & DEVELOPMENTS
10.1. Merger & Acquisition (If Any)
10.2. Type Launches (If Any)
10.3. Recent Developments
11. PORTERS FIVE FORCES ANALYSIS
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Types
12. UNITED KINGDOM ECONOMIC PROFILE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. Jet2holidays Limited.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Types & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. TUI UK Limited
13.1.3. Hays Travel Limited
13.1.4. Trailfinders Limited
13.1.5. Audley Travel Group Limited
13.1.6. On the Beach Group plc
13.1.7. Virgin Holidays Limited
13.1.8. We Love Holidays Ltd
13.1.9. DER Touristik UK Ltd
13.1.10. Black Tomato Limited.
14. STRATEGIC RECOMMENDATIONS
14.1. Key Focus Areas
14.1.1. Target Type
14.1.2. Target Purpose of Visit
14.1.3. Target Region
15. ABOUT US & DISCLAIMER