Toilet Bowl Brush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
The Global Toilet Bowl Brush Market was valued at USD 7.5 billion in 2024 and is projected to grow at a CAGR of 5.1% between 2025 and 2034. This growth is primarily driven by advancements in product design and material innovation, which cater to the increasing consumer demand for functionality and sustainability. Consumers are showing a strong preference for eco-friendly options, such as self-cleaning brushes and silicone bristles, as environmental awareness continues to rise. Manufacturers are also capitalizing on the premium segment by offering aesthetically appealing, multifunctional, and well-crafted toilet brushes, which are gaining traction among high-end consumers.
The toilet bowl brush market is segmented into manual and electric types. In 2024, the manual brush segment dominated the market, reaching a value of USD 6.1 billion, and is expected to grow at a CAGR of 4.6% between 2025 and 2034. Manual brushes remain a popular choice due to their affordability and ease of use, especially in regions where advanced cleaning technologies are less accessible. Despite the availability of high-tech cleaning devices, manual brushes continue to be the most widely used option, owing to their practicality and widespread availability. The electric segment, while smaller, is gradually gaining momentum as consumers seek innovative and efficient cleaning solutions.
When analyzing material types, the market is categorized into plastic, wood, stainless steel, silicone, and other alternatives such as bamboo. In 2024, plastic brushes held the largest market share, accounting for 63.6%. This dominance is attributed to the cost-effectiveness, durability, and versatility of plastic as a material. Plastic toilet brushes are available in a wide range of designs, making them accessible to a broad consumer base. Their affordability and ease of replacement further enhance their appeal compared to other materials. The plastic segment is expected to grow at a CAGR of 4.3% between 2025 and 2034, maintaining its strong position in the market. Meanwhile, materials like silicone and bamboo are gaining attention due to their eco-friendly properties, aligning with the growing demand for sustainable products.
The U.S. toilet bowl brush market is anticipated to grow at a CAGR of 5% between 2025 and 2034, generating an estimated USD 1.2 billion in 2025. The U.S. remains a key market, driven by an increasing focus on hygiene and cleanliness standards. As American households become more health-conscious, there is a noticeable shift toward premium, self-cleaning products that offer enhanced functionality and ergonomic features. The demand for high-quality cleaning tools is further supported by a growing awareness of hygiene practices, which continues to boost the market for toilet bowl brushes in the region. Additionally, the rising trend of home improvement and interior design is encouraging consumers to invest in aesthetically pleasing and functional cleaning tools, further driving market growth.
The toilet bowl brush market is segmented into manual and electric types. In 2024, the manual brush segment dominated the market, reaching a value of USD 6.1 billion, and is expected to grow at a CAGR of 4.6% between 2025 and 2034. Manual brushes remain a popular choice due to their affordability and ease of use, especially in regions where advanced cleaning technologies are less accessible. Despite the availability of high-tech cleaning devices, manual brushes continue to be the most widely used option, owing to their practicality and widespread availability. The electric segment, while smaller, is gradually gaining momentum as consumers seek innovative and efficient cleaning solutions.
When analyzing material types, the market is categorized into plastic, wood, stainless steel, silicone, and other alternatives such as bamboo. In 2024, plastic brushes held the largest market share, accounting for 63.6%. This dominance is attributed to the cost-effectiveness, durability, and versatility of plastic as a material. Plastic toilet brushes are available in a wide range of designs, making them accessible to a broad consumer base. Their affordability and ease of replacement further enhance their appeal compared to other materials. The plastic segment is expected to grow at a CAGR of 4.3% between 2025 and 2034, maintaining its strong position in the market. Meanwhile, materials like silicone and bamboo are gaining attention due to their eco-friendly properties, aligning with the growing demand for sustainable products.
The U.S. toilet bowl brush market is anticipated to grow at a CAGR of 5% between 2025 and 2034, generating an estimated USD 1.2 billion in 2025. The U.S. remains a key market, driven by an increasing focus on hygiene and cleanliness standards. As American households become more health-conscious, there is a noticeable shift toward premium, self-cleaning products that offer enhanced functionality and ergonomic features. The demand for high-quality cleaning tools is further supported by a growing awareness of hygiene practices, which continues to boost the market for toilet bowl brushes in the region. Additionally, the rising trend of home improvement and interior design is encouraging consumers to invest in aesthetically pleasing and functional cleaning tools, further driving market growth.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.5 Secondary
1.5.1.1 Paid sources
1.5.1.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021 - 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising hygiene awareness
3.6.1.2 Innovation in product designs and materials
3.6.1.3 Urbanization and population growth
3.6.1.4 Expanding e-commerce channels
3.6.2 Industry pitfalls & challenges
3.6.2.1 Intense competition among players
3.6.2.2 Rising demand for sustainable yet cost-effective products
3.7 Consumer buying behavior analysis
3.7.1 Demographic trends
3.7.2 Factors affecting buying decision
3.7.3 Consumer product adoption
3.7.4 Preferred distribution channel
3.7.5 Preferred price range
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES AND FORECAST, BY TYPE, 2021 – 2034 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Manual brushes
5.3 Electric brushes
CHAPTER 6 MARKET ESTIMATES AND FORECAST, BY CATEGORY, 2021 – 2034 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Short handled brush
6.3 Extendable/long-handled brush
CHAPTER 7 MARKET ESTIMATES AND FORECAST, BY MATERIAL, 2021 – 2034 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Plastic
7.3 Wood
7.4 Stainless steel
7.5 Silicone
7.6 Others (bamboo, etc.)
CHAPTER 8 MARKET ESTIMATES AND FORECAST, BY PRICE, 2021 – 2034 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES AND FORECAST, BY END USE, 2021 – 2034 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Residential
9.3 Commercial
9.3.1 Institutes
9.3.2 HoReCa
9.3.3 Public restrooms
9.3.4 Retail
9.3.5 Healthcare
9.3.6 Corporates
9.3.7 Others (spas, retail, etc.)
9.4 Industrial facilities
9.5 Others (Govt offices, transportation, etc.)
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2034, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-commerce
10.2.2 Company website
10.3 Offline
10.3.1 Specialty Stores
10.3.2 Home Improvement stores
10.3.3 Supermarkets/hypermarkets
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2034, (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
CHAPTER 12 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
12.1 Bьrstenhaus Redecker GmbH
12.2 Casabella
12.3 Clorox
12.4 Gala Brush
12.5 Korkmaz
12.6 Libman Company
12.7 Lysol
12.8 MR. Siga
12.9 OXO International
12.10 Procter & Gamble (P&G)
12.11 Rubbermaid
12.12 Scotch-Brite (3M)
12.13 Simplehuman
12.14 Starc
12.15 Vileda
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.5 Secondary
1.5.1.1 Paid sources
1.5.1.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021 - 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising hygiene awareness
3.6.1.2 Innovation in product designs and materials
3.6.1.3 Urbanization and population growth
3.6.1.4 Expanding e-commerce channels
3.6.2 Industry pitfalls & challenges
3.6.2.1 Intense competition among players
3.6.2.2 Rising demand for sustainable yet cost-effective products
3.7 Consumer buying behavior analysis
3.7.1 Demographic trends
3.7.2 Factors affecting buying decision
3.7.3 Consumer product adoption
3.7.4 Preferred distribution channel
3.7.5 Preferred price range
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES AND FORECAST, BY TYPE, 2021 – 2034 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Manual brushes
5.3 Electric brushes
CHAPTER 6 MARKET ESTIMATES AND FORECAST, BY CATEGORY, 2021 – 2034 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Short handled brush
6.3 Extendable/long-handled brush
CHAPTER 7 MARKET ESTIMATES AND FORECAST, BY MATERIAL, 2021 – 2034 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Plastic
7.3 Wood
7.4 Stainless steel
7.5 Silicone
7.6 Others (bamboo, etc.)
CHAPTER 8 MARKET ESTIMATES AND FORECAST, BY PRICE, 2021 – 2034 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES AND FORECAST, BY END USE, 2021 – 2034 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Residential
9.3 Commercial
9.3.1 Institutes
9.3.2 HoReCa
9.3.3 Public restrooms
9.3.4 Retail
9.3.5 Healthcare
9.3.6 Corporates
9.3.7 Others (spas, retail, etc.)
9.4 Industrial facilities
9.5 Others (Govt offices, transportation, etc.)
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2034, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-commerce
10.2.2 Company website
10.3 Offline
10.3.1 Specialty Stores
10.3.2 Home Improvement stores
10.3.3 Supermarkets/hypermarkets
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2034, (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
CHAPTER 12 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
12.1 Bьrstenhaus Redecker GmbH
12.2 Casabella
12.3 Clorox
12.4 Gala Brush
12.5 Korkmaz
12.6 Libman Company
12.7 Lysol
12.8 MR. Siga
12.9 OXO International
12.10 Procter & Gamble (P&G)
12.11 Rubbermaid
12.12 Scotch-Brite (3M)
12.13 Simplehuman
12.14 Starc
12.15 Vileda
