Saudi Arabia Frozen Food Market By Type (Frozen Poultry, Red Meat & Seafood, Frozen Snacks, Frozen Fruits & Vegetables, Frozen Meals, Others (Frozen Dairy & Dessert)), By Category (Ready-to-Cook, Ready-to-Eat, Others (Raw Meat, Raw Vegetables, Raw Fruit, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Baqala Stores, Online, Others (Specialty Stores, Direct Sales, Institutional Sales, etc.), By Region, Competition Forecast & Opportunities, 2020-2030F

February 2025 | 85 pages | ID: S963255B678AEN
TechSci Research

Abstracts

Saudi Arabia Frozen Food Market was valued at USD 9.02 Billion in 2024 and is expected to reach USD 11.62 Billion by 2030 with a CAGR of 4.37% during the forecast period. The Saudi Arabia frozen food market has experienced remarkable growth and transformation over the years, driven by changing consumer lifestyles, increased urbanization, and a growing appetite for convenience. This market encompasses a wide range of frozen products, including fruits and vegetables, meat and poultry, seafood, and ready-to-eat meals.

Key Market Drivers

Changing Consumer Lifestyles and Urbanization

One of the primary drivers of the growth in the Saudi Arabia frozen food market is the changing lifestyles and urbanization trends in the country. As Saudi Arabia undergoes rapid urbanization, with a growing number of people residing in cities and metropolitan areas, consumer habits and dietary preferences have evolved. The urban lifestyle is often characterized by increased work hours, longer commutes, and busier schedules. This has led to a shift in consumer behavior, with more individuals and families seeking convenient and time-saving food options. Frozen food products, such as ready-to-eat meals, frozen fruits and vegetables, and frozen meats, align perfectly with these demands. Consumers in urban areas appreciate the convenience and versatility that frozen foods offer. These products can be stored for extended periods, allowing individuals to reduce the frequency of grocery shopping while still having access to a variety of nutritious and flavorful meal options. Frozen foods also address the need for portion control, reducing food wastage and offering easy meal preparation solutions for busy individuals and families. Moreover, the desire for international and diverse cuisines is prevalent in urban centers, and the frozen food market has responded accordingly. Consumers can now find a wide array of frozen foods, from traditional Saudi dishes to international favorites, making it easier to enjoy global flavors in the comfort of their homes.

Key Market Challenges

Cultural and Dietary Preferences

Saudi Arabia has a unique culinary culture deeply rooted in traditional Middle Eastern and Islamic dietary preferences. While the frozen food market offers a wide variety of products, aligning with these preferences can be challenging. Traditional Saudi cuisine primarily relies on fresh, local ingredients, and many Saudi households continue to prepare meals from scratch. There is a cultural preference for fresh foods, such as fruits, vegetables, and meats, which can make it difficult for frozen food products to gain widespread acceptance. The challenge for frozen food manufacturers is to cater to local tastes while also maintaining the convenience and long shelf life that frozen products offer. Additionally, there are dietary restrictions during Islamic religious periods, such as Ramadan, which impact the consumption of frozen foods. These cultural and dietary factors require adaptation and innovation in product offerings to better align with the local market.

Key Market Trends

Health and Convenience Converge

One prominent trend in the Saudi Arabia frozen food market is the increasing convergence of health and convenience. Consumers are becoming more health-conscious and seeking frozen food options that not only offer the convenience of quick and easy preparation but also align with their dietary preferences and wellness goals. To address this trend, frozen food manufacturers are introducing healthier product offerings. This includes a focus on lower sodium and reduced fat options, as well as products that cater to specific dietary requirements, such as gluten-free, organic, and vegan. Healthier frozen food choices are becoming more widely available, allowing consumers to enjoy the convenience of frozen meals without compromising on their nutrition. Additionally, the use of cleaner and more transparent ingredient lists is on the rise. Consumers are increasingly looking for frozen foods that contain recognizable, natural ingredients and minimal additives or preservatives. This shift towards healthier, cleaner frozen food options is expected to continue, driven by the growing awareness of the importance of balanced nutrition and the demand for convenient meal solutions that support overall well-being.

Key Market Players

• The Savola Group
• Sunbulah Group
• Kuwait Food Company (Americana Group)
• Halwani Brothers Co., Ltd
• Al Karamah Dough Production Co.
• General Mills Inc.
• Nestle S.A.
• McCain Foods Limited
• Americana Group, Inc.
• Unilever PLC

Report Scope:

In this report, the Saudi Arabia frozen food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Frozen Food Market, By Type:
• Frozen Poultry
• Red Meat & Seafood
• Frozen Snacks
• Frozen Fruits & Vegetables
• Frozen Meals
• Others
• Saudi Arabia Frozen Food Market, By Category:
• Ready-to-Cook
• Ready-to-Eat
• Others
• Saudi Arabia Frozen Food Market, By Sales Channel:
• Supermarkets/Hypermarkets
• Departmental Stores
• Baqala Stores
• Online
• Others
• Saudi Arabia Frozen Food Market, By Region:
• Western
• Northern & Central
• Eastern
• Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Frozen Food market.

Available Customizations:

Saudi Arabia Frozen Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. INTRODUCTION

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. RESEARCH METHODOLOGY

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. EXECUTIVE SUMMARY

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. VOICE OF CUSTOMER

4.1. Factors Influencing Purchase Decision
4.2. Challenges Faced Post Purchase
4.3. Brand Awareness

5. SAUDI ARABIA FROZEN FOOD MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
5.2. Market Share & Forecast
  5.2.1. By Type Market Share Analysis (Frozen Poultry, Red Meat & Seafood, Frozen Snacks, Frozen Fruits & Vegetables, Frozen Meals, Others (Frozen Dairy & Dessert))
  5.2.2. By Category Market Share Analysis (Ready-to-Cook, Ready-to-Eat, Others (Raw Meat, Raw Vegetables, Raw Fruit, etc.))
  5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Baqala Stores, Online, Others (Specialty Stores, Direct Sales, Institutional Sales, etc.)
  5.2.4. By Regional Market Share Analysis
    5.2.4.1. Western Market Share Analysis
    5.2.4.2. Northern & Central Market Share Analysis
    5.2.4.3. Eastern Market Share Analysis
    5.2.4.4. Southern Market Share Analysis
  5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Saudi Arabia Frozen Food Market Mapping & Opportunity Assessment
  5.3.1. By Type Market Mapping & Opportunity Assessment
  5.3.2. By Category Market Mapping & Opportunity Assessment
  5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
  5.3.4. By Regional Market Mapping & Opportunity Assessment

6. SAUDI ARABIA READY-TO-COOK MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Type Market Share Analysis
  6.2.2. By Sales Channel Market Share Analysis
  6.2.3. By Region Market Share Analysis

7. SAUDI ARABIA READY-TO-EAT MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Type Market Share Analysis
  7.2.2. By Sales Channel Market Share Analysis
  7.2.3. By Region Market Share Analysis

8. MARKET DYNAMICS

8.1. Drivers
8.2. Challenges

9. IMPACT OF COVID-19 ON SAUDI ARABIA FROZEN FOOD MARKET

9.1. Impact Assessment Model
  9.1.1. Key Segments Impacted
  9.1.2. Key Regions Impacted

10. MARKET TRENDS & DEVELOPMENTS

11. PORTER’S FIVE FORCES MODEL

11.1. Competitive Rivalry
11.2. Bargaining Power of Buyers
11.3. Bargaining Power of Suppliers
11.4. Threat of New Entrants
11.5. Threat of Substitutes

12. SWOT ANALYSIS

12.1. Strengths
12.2. Weaknesses
12.3. Opportunities
12.4. Threats

13. POLICY AND REGULATORY LANDSCAPE

14. SAUDI ARABIA ECONOMIC PROFILE

15. COMPETITIVE LANDSCAPE

15.1. Company Profiles
  15.1.1. The Savola Group
    15.1.1.1. Company Details
    15.1.1.2. Product & Services
    15.1.1.3. Financials (As Per Availability)
    15.1.1.4. Key market Focus & Geographical Presence
    15.1.1.5. Recent Developments
    15.1.1.6. Key Management Personnel
  15.1.2. Sunbulah Group
    15.1.2.1. Company Details
    15.1.2.2. Product & Services
    15.1.2.3. Financials (As Per Availability)
    15.1.2.4. Key market Focus & Geographical Presence
    15.1.2.5. Recent Developments
    15.1.2.6. Key Management Personnel
  15.1.3. Kuwait Food Company (Americana Group)
    15.1.3.1. Company Details
    15.1.3.2. Product & Services
    15.1.3.3. Financials (As Per Availability)
    15.1.3.4. Key market Focus & Geographical Presence
    15.1.3.5. Recent Developments
    15.1.3.6. Key Management Personnel
  15.1.4. Halwani Brothers Co., Ltd
    15.1.4.1. Company Details
    15.1.4.2. Product & Services
    15.1.4.3. Financials (As Per Availability)
    15.1.4.4. Key market Focus & Geographical Presence
    15.1.4.5. Recent Developments
    15.1.4.6. Key Management Personnel
  15.1.5. Al Karamah Dough Production Co.
    15.1.5.1. Company Details
    15.1.5.2. Product & Services
    15.1.5.3. Financials (As Per Availability)
    15.1.5.4. Key market Focus & Geographical Presence
    15.1.5.5. Recent Developments
    15.1.5.6. Key Management Personnel
  15.1.6. General Mills Inc.
    15.1.6.1. Company Details
    15.1.6.2. Product & Services
    15.1.6.3. Financials (As Per Availability)
    15.1.6.4. Key market Focus & Geographical Presence
    15.1.6.5. Recent Developments
    15.1.6.6. Key Management Personnel
  15.1.7. Nestle S.A.
    15.1.7.1. Company Details
    15.1.7.2. Product & Services
    15.1.7.3. Financials (As Per Availability)
    15.1.7.4. Key market Focus & Geographical Presence
    15.1.7.5. Recent Developments
    15.1.7.6. Key Management Personnel
  15.1.8. McCain Foods Limited
    15.1.8.1. Company Details
    15.1.8.2. Product & Services
    15.1.8.3. Financials (As Per Availability)
    15.1.8.4. Key market Focus & Geographical Presence
    15.1.8.5. Recent Developments
    15.1.8.6. Key Management Personnel
  15.1.9. Americana Group, Inc.
    15.1.9.1. Company Details
    15.1.9.2. Product & Services
    15.1.9.3. Financials (As Per Availability)
    15.1.9.4. Key market Focus & Geographical Presence
    15.1.9.5. Recent Developments
    15.1.9.6. Key Management Personnel
  15.1.10. Unilever PLC
    15.1.10.1. Company Details
    15.1.10.2. Product & Services
    15.1.10.3. Financials (As Per Availability)
    15.1.10.4. Key market Focus & Geographical Presence
    15.1.10.5. Recent Developments
    15.1.10.6. Key Management Personnel

16. STRATEGIC RECOMMENDATIONS

16.1. Key Focus Areas
16.2. Target Type
16.3. Target Sales Channel

17. ABOUT US & DISCLAIMER