Plano Sunglasses Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
The Global Plano Sunglasses Market, valued at USD 18.3 billion in 2023, is projected to grow at a CAGR of 5.3% from 2024 to 2032. This growth is driven by increasing awareness about eye health, the need for UV protection, evolving fashion trends, and rising disposable incomes. Lifestyle changes, a surge in e-commerce adoption, and technological advancements in eyewear are also key contributors to market expansion.
Consumers are becoming more conscious of the dangers of UV exposure, prompting a higher demand for sunglasses with robust UV-blocking capabilities. The prevalence of vision-related issues globally has further highlighted the importance of protective eyewear. These factors, combined with a growing focus on eye care, significantly influence purchasing behavior.
Economic growth in emerging markets has fueled consumer spending on premium and designer sunglasses. The expanding middle class in regions such as Asia is increasingly prioritizing high-quality eyewear as part of lifestyle upgrades. Additionally, outdoor recreational activities, including sports and fitness pursuits, are amplifying the need for sunglasses that blend functionality with style.
The market can be categorized by product type into polarized and non-polarized sunglasses. Non-polarized sunglasses accounted for approximately USD 12.6 billion in revenue in 2023 and are expected to grow at a CAGR of around 5.4% through 2032. Their affordability and widespread appeal make them a popular choice for everyday wear, especially among budget-conscious consumers. Polarized sunglasses, however, are gaining popularity for their ability to reduce glare and enhance visual clarity, making them ideal for outdoor enthusiasts and athletes.
When segmented by consumer group, women’s sunglasses dominated the market in 2023, holding around 47% of the total share and projected to grow at a 5.4% CAGR through 2032. Women tend to view sunglasses as both functional and fashionable, driving demand for diverse designs and sustainable options. Men’s sunglasses, on the other hand, emphasize performance and durability, appealing to outdoor activity enthusiasts.
Geographically, the U.S. leads the North American plano sunglasses market, valued at USD 5.2 billion in 2023 and expected to maintain a growth trajectory of over 5.3% CAGR through 2032. Increased awareness of UV protection, along with the growing popularity of outdoor activities, continues to bolster demand in this region.
Consumers are becoming more conscious of the dangers of UV exposure, prompting a higher demand for sunglasses with robust UV-blocking capabilities. The prevalence of vision-related issues globally has further highlighted the importance of protective eyewear. These factors, combined with a growing focus on eye care, significantly influence purchasing behavior.
Economic growth in emerging markets has fueled consumer spending on premium and designer sunglasses. The expanding middle class in regions such as Asia is increasingly prioritizing high-quality eyewear as part of lifestyle upgrades. Additionally, outdoor recreational activities, including sports and fitness pursuits, are amplifying the need for sunglasses that blend functionality with style.
The market can be categorized by product type into polarized and non-polarized sunglasses. Non-polarized sunglasses accounted for approximately USD 12.6 billion in revenue in 2023 and are expected to grow at a CAGR of around 5.4% through 2032. Their affordability and widespread appeal make them a popular choice for everyday wear, especially among budget-conscious consumers. Polarized sunglasses, however, are gaining popularity for their ability to reduce glare and enhance visual clarity, making them ideal for outdoor enthusiasts and athletes.
When segmented by consumer group, women’s sunglasses dominated the market in 2023, holding around 47% of the total share and projected to grow at a 5.4% CAGR through 2032. Women tend to view sunglasses as both functional and fashionable, driving demand for diverse designs and sustainable options. Men’s sunglasses, on the other hand, emphasize performance and durability, appealing to outdoor activity enthusiasts.
Geographically, the U.S. leads the North American plano sunglasses market, valued at USD 5.2 billion in 2023 and expected to maintain a growth trajectory of over 5.3% CAGR through 2032. Increased awareness of UV protection, along with the growing popularity of outdoor activities, continues to bolster demand in this region.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations.
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain.
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis.
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Increased awareness of eye health
3.6.1.2 Fashion trends and rising disposable incomes.
3.6.2 Industry pitfalls & challenges
3.6.2.1 Intense competition and market saturation
3.6.2.2 Threat of counterfeit products
3.7 Consumer buying behavior analysis
3.7.1 Demographic trends
3.7.2 Factors affecting buying decision
3.7.3 Consumer product adoption
3.7.4 Preferred distribution channel
3.7.5 Preferred price range
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Polarized
5.3 Non-polarized
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 CR-39
6.3 Polycarbonate
6.4 Polyurethane
6.5 Trivex
6.6 Glass
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY RIM TYPE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Full rim
7.3 Semi rimless
7.4 Rimless
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY STYLE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Aviators
8.3 Wayfarers
8.4 Round
8.5 Square
8.6 Cat-eye
8.7 Wraparound
8.8 Others (oversized, retro styles etc.)
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021-2032 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Men
9.3 Women
9.4 Unisex
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY PRICE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Low (Up to $100)
10.3 Medium ($100 - $200)
10.4 High (above $200)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce
11.2.2 Company website
11.3 Offline
11.3.1 Specialty stores
11.3.2 Department stores
11.3.3 Others (independent stores, etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD BILLION) (THOUSAND UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Russia
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 UAE
12.6.2 Saudi Arabia
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES
13.1 American Sunglass Manufacturing
13.2 De Rigo Rem
13.3 FGX International
13.4 Fossil
13.5 Kenmar
13.6 Luxottica
13.7 Marcolin Eyewear
13.8 Maui Jim
13.9 Modo Eyewear
13.10 Safilo
13.11 Silhouette International
13.12 Vision Ease
13.13 Vogue Eyewear
13.14 Warby Parker
13.15 Zeiss
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations.
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain.
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis.
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Increased awareness of eye health
3.6.1.2 Fashion trends and rising disposable incomes.
3.6.2 Industry pitfalls & challenges
3.6.2.1 Intense competition and market saturation
3.6.2.2 Threat of counterfeit products
3.7 Consumer buying behavior analysis
3.7.1 Demographic trends
3.7.2 Factors affecting buying decision
3.7.3 Consumer product adoption
3.7.4 Preferred distribution channel
3.7.5 Preferred price range
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Polarized
5.3 Non-polarized
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 CR-39
6.3 Polycarbonate
6.4 Polyurethane
6.5 Trivex
6.6 Glass
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY RIM TYPE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Full rim
7.3 Semi rimless
7.4 Rimless
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY STYLE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Aviators
8.3 Wayfarers
8.4 Round
8.5 Square
8.6 Cat-eye
8.7 Wraparound
8.8 Others (oversized, retro styles etc.)
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021-2032 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Men
9.3 Women
9.4 Unisex
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY PRICE, 2021-2032 (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Low (Up to $100)
10.3 Medium ($100 - $200)
10.4 High (above $200)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce
11.2.2 Company website
11.3 Offline
11.3.1 Specialty stores
11.3.2 Department stores
11.3.3 Others (independent stores, etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD BILLION) (THOUSAND UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Russia
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 UAE
12.6.2 Saudi Arabia
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES
13.1 American Sunglass Manufacturing
13.2 De Rigo Rem
13.3 FGX International
13.4 Fossil
13.5 Kenmar
13.6 Luxottica
13.7 Marcolin Eyewear
13.8 Maui Jim
13.9 Modo Eyewear
13.10 Safilo
13.11 Silhouette International
13.12 Vision Ease
13.13 Vogue Eyewear
13.14 Warby Parker
13.15 Zeiss
