Personal Care Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
The Global Personal Care Appliances Market reached USD 22.4 billion in 2023 and is projected to grow at 5.6% CAGR from 2024 to 2032. The increasing awareness surrounding personal grooming and hygiene has led consumers to spend more on personal care devices, particularly those that deliver professional-grade results at home.
The market is categorized by product type, with key segments including shaving and hair removal appliances, hair styling tools, oral care devices, skin care products, massage and relaxation gadgets, and others. In 2023, the shaving and hair removal appliances segment led the market, generating USD 6.3 billion in revenue. This segment is expected to continue expanding at a CAGR of 5.1% during 2024-2032. The growing emphasis on personal grooming and self-care, coupled with higher disposable incomes, has driven consumer demand for high-performance, at-home hair removal devices. The convenience and efficiency of these appliances, which provide salon-like results in the comfort of the home, also play a key role in their popularity.
The market is also segmented based on power supply, with the main categories being corded and cordless devices. In 2023, the cordless segment held a dominant market share of 61.8%, and it is projected to grow at a CAGR of 6.2% through 2032. Consumer preference for cordless appliances is driven by their flexibility, ease of use, and the growing desire for convenience in personal care routines. With an increasing focus on grooming and hygiene, as well as higher levels of disposable income, consumers are increasingly choosing portable, efficient devices that offer salon-quality results.
North America accounted for USD 6.5 billion in market value in 2023 and is expected to grow at a CAGR of 5.8% during 2024-2032. The demand in North America is primarily driven by increasing consumer investment in high-quality personal care appliances that offer convenience and professional results at home. Additionally, the region’s advanced e-commerce infrastructure and widespread use of cutting-edge technology make these products more accessible and appealing to a broader audience. The growing importance of self-care and hygiene routines also contributes to the increasing market size in this region.
The market is categorized by product type, with key segments including shaving and hair removal appliances, hair styling tools, oral care devices, skin care products, massage and relaxation gadgets, and others. In 2023, the shaving and hair removal appliances segment led the market, generating USD 6.3 billion in revenue. This segment is expected to continue expanding at a CAGR of 5.1% during 2024-2032. The growing emphasis on personal grooming and self-care, coupled with higher disposable incomes, has driven consumer demand for high-performance, at-home hair removal devices. The convenience and efficiency of these appliances, which provide salon-like results in the comfort of the home, also play a key role in their popularity.
The market is also segmented based on power supply, with the main categories being corded and cordless devices. In 2023, the cordless segment held a dominant market share of 61.8%, and it is projected to grow at a CAGR of 6.2% through 2032. Consumer preference for cordless appliances is driven by their flexibility, ease of use, and the growing desire for convenience in personal care routines. With an increasing focus on grooming and hygiene, as well as higher levels of disposable income, consumers are increasingly choosing portable, efficient devices that offer salon-quality results.
North America accounted for USD 6.5 billion in market value in 2023 and is expected to grow at a CAGR of 5.8% during 2024-2032. The demand in North America is primarily driven by increasing consumer investment in high-quality personal care appliances that offer convenience and professional results at home. Additionally, the region’s advanced e-commerce infrastructure and widespread use of cutting-edge technology make these products more accessible and appealing to a broader audience. The growing importance of self-care and hygiene routines also contributes to the increasing market size in this region.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Increased awareness of grooming and hygiene
3.2.1.2 Rising disposable income and lifestyle changes
3.2.1.3 Innovations in heat and styling technology
3.2.1.4 Influence of social media and celebrity endorsements
3.2.2 Industry pitfalls & challenges
3.2.2.1 Product differentiation and innovation
3.2.2.2 Quality and durability concerns
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
3.4.1 Demographic trends
3.4.2 Factors affecting buying decision
3.4.3 Consumer product adoption
3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021 – 2032, (USD BILLION)
5.1 Key trends
5.2 Shaving & hair removal appliances
5.2.1 Electric shavers
5.2.2 Trimmers & epilators
5.2.3 IPL hair removal devices
5.2.4 Other (nose & ear trimmers)
5.3 Hair styling appliances
5.3.1 Hair dryers
5.3.2 Hair straighteners
5.3.3 Curling irons and wands
5.3.4 Hair clippers and trimmers
5.4 Oral care appliances
5.4.1 Electric toothbrushes
5.4.2 Water flossers
5.4.3 Whitening devices
5.5 Skin care appliances
5.5.1.1 Anti-aging devices
5.5.1.2 Microcurrent
5.5.1.3 LED light therapy
5.5.1.4 Radiofrequency treatment devices
5.5.2 Facial cleansing tools
5.5.3 Facial massagers
5.5.4 Other (ultrasonic pore extractors)
5.6 Massage & relaxation appliances
5.6.1 Hair growth stimulation
5.6.2 Foot and leg massagers
5.6.3 Electric body massagers
5.6.4 Muscle massage guns
5.7 Others
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021 – 2032, (USD BILLION)
6.1 Key trends
6.2 Men
6.3 Women
6.4 Unisex
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY POWER SUPPLY, 2021 – 2032, (USD BILLION)
7.1 Key trends
7.2 Corded
7.3 Cordless
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USE, 2021 – 2032, (USD BILLION)
8.1 Key trends
8.2 Residential
8.3 Commercial
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION)
9.1 Key trends
9.2 Online channels
9.2.1 E-commerce platforms
9.2.2 Company websites
9.3 Offline channels
9.3.1 Specialty stores
9.3.2 Supermarkets and hypermarkets
9.3.3 Department stores
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Malaysia
10.4.7 Indonesia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
11.1 Andis Company
11.2 Colgate-Palmolive Company
11.3 Conair Corporation
11.4 Dyson Limited
11.5 Flyco
11.6 Groupe SEB
11.7 Havells India
11.8 Helen of Troy
11.9 Koninklijke Philips N.V.
11.10 Lion Corporation
11.11 Panasonic Corporation
11.12 Procter & Gamble Co.
11.13 Shiseido Company
11.14 Spectrum Brands, Inc.
11.15 Wahl Clipper Corporation
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Increased awareness of grooming and hygiene
3.2.1.2 Rising disposable income and lifestyle changes
3.2.1.3 Innovations in heat and styling technology
3.2.1.4 Influence of social media and celebrity endorsements
3.2.2 Industry pitfalls & challenges
3.2.2.1 Product differentiation and innovation
3.2.2.2 Quality and durability concerns
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
3.4.1 Demographic trends
3.4.2 Factors affecting buying decision
3.4.3 Consumer product adoption
3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021 – 2032, (USD BILLION)
5.1 Key trends
5.2 Shaving & hair removal appliances
5.2.1 Electric shavers
5.2.2 Trimmers & epilators
5.2.3 IPL hair removal devices
5.2.4 Other (nose & ear trimmers)
5.3 Hair styling appliances
5.3.1 Hair dryers
5.3.2 Hair straighteners
5.3.3 Curling irons and wands
5.3.4 Hair clippers and trimmers
5.4 Oral care appliances
5.4.1 Electric toothbrushes
5.4.2 Water flossers
5.4.3 Whitening devices
5.5 Skin care appliances
5.5.1.1 Anti-aging devices
5.5.1.2 Microcurrent
5.5.1.3 LED light therapy
5.5.1.4 Radiofrequency treatment devices
5.5.2 Facial cleansing tools
5.5.3 Facial massagers
5.5.4 Other (ultrasonic pore extractors)
5.6 Massage & relaxation appliances
5.6.1 Hair growth stimulation
5.6.2 Foot and leg massagers
5.6.3 Electric body massagers
5.6.4 Muscle massage guns
5.7 Others
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021 – 2032, (USD BILLION)
6.1 Key trends
6.2 Men
6.3 Women
6.4 Unisex
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY POWER SUPPLY, 2021 – 2032, (USD BILLION)
7.1 Key trends
7.2 Corded
7.3 Cordless
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USE, 2021 – 2032, (USD BILLION)
8.1 Key trends
8.2 Residential
8.3 Commercial
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION)
9.1 Key trends
9.2 Online channels
9.2.1 E-commerce platforms
9.2.2 Company websites
9.3 Offline channels
9.3.1 Specialty stores
9.3.2 Supermarkets and hypermarkets
9.3.3 Department stores
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Malaysia
10.4.7 Indonesia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
11.1 Andis Company
11.2 Colgate-Palmolive Company
11.3 Conair Corporation
11.4 Dyson Limited
11.5 Flyco
11.6 Groupe SEB
11.7 Havells India
11.8 Helen of Troy
11.9 Koninklijke Philips N.V.
11.10 Lion Corporation
11.11 Panasonic Corporation
11.12 Procter & Gamble Co.
11.13 Shiseido Company
11.14 Spectrum Brands, Inc.
11.15 Wahl Clipper Corporation
