Mens Intimate Hygiene Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
The Global Mens Intimate Hygiene Products Market, valued at USD 13.2 billion in 2024, is projected to expand at an impressive CAGR of 8.9% from 2025 to 2034, driven by increasing awareness among men regarding the importance of personal hygiene and self-care. As men adopt more proactive approaches to personal wellness, there is a growing demand for specialized products that cater to hygiene and grooming needs. This shift is further amplified by changing societal norms and an enhanced focus on health and wellness, with men now actively seeking products that align with their specific requirements.
Consumer preferences for natural, organic, and hypoallergenic formulations are reshaping the product landscape. The emphasis on safe, gentle, and effective solutions is driving innovation, with brands introducing formulations designed to soothe and protect sensitive areas. The surge in e-commerce and direct-to-consumer sales channels has also made these products more accessible than ever. Platforms such as online marketplaces and brand websites offer convenience, discreet purchasing, and an expansive range of options. These trends, coupled with advancements in product formulations, are poised to sustain the market's upward momentum as consumers prioritize comfort and safety in their hygiene routines.
The market is categorized into several product types, including intimate washes, wipes, deodorants and antiperspirants, moisturizers, shaving care, and others. Among these, intimate washes are leading the way, demonstrating the highest demand and revenue generation. In 2024, this segment achieved USD 3.79 billion in revenue and is expected to surge to USD 9.53 billion by 2034. Designed specifically to cleanse sensitive areas, these washes are formulated to maintain the natural pH balance of the skin, offering antibacterial, soothing, and moisturizing benefits. The hypoallergenic and chemical-free nature of many intimate washes further strengthens their appeal as consumers gravitate toward safer, skin-friendly options.
In terms of distribution, the market is segmented into online and offline channels. Offline sales dominated in 2024, accounting for 52.28% of the market share and generating USD 12.84 billion by 2034. Despite this dominance, online sales are rapidly gaining traction, fueled by the convenience and variety offered by e-commerce platforms. These platforms enable consumers to explore and purchase products from the comfort of their homes, with many brands now offering direct-to-consumer options that enhance accessibility and customer experience.
In the United States, the mens intimate hygiene products market was valued at USD 2.5 billion in 2024 and is forecasted to grow at a robust CAGR of 9.6% through 2034. This growth reflects a cultural shift, with men increasingly embracing grooming and hygiene as essential aspects of their lifestyle. With a rising focus on health, self-care, and specialized hygiene products, the market continues to gain momentum, reinforcing its potential for future expansion.
Consumer preferences for natural, organic, and hypoallergenic formulations are reshaping the product landscape. The emphasis on safe, gentle, and effective solutions is driving innovation, with brands introducing formulations designed to soothe and protect sensitive areas. The surge in e-commerce and direct-to-consumer sales channels has also made these products more accessible than ever. Platforms such as online marketplaces and brand websites offer convenience, discreet purchasing, and an expansive range of options. These trends, coupled with advancements in product formulations, are poised to sustain the market's upward momentum as consumers prioritize comfort and safety in their hygiene routines.
The market is categorized into several product types, including intimate washes, wipes, deodorants and antiperspirants, moisturizers, shaving care, and others. Among these, intimate washes are leading the way, demonstrating the highest demand and revenue generation. In 2024, this segment achieved USD 3.79 billion in revenue and is expected to surge to USD 9.53 billion by 2034. Designed specifically to cleanse sensitive areas, these washes are formulated to maintain the natural pH balance of the skin, offering antibacterial, soothing, and moisturizing benefits. The hypoallergenic and chemical-free nature of many intimate washes further strengthens their appeal as consumers gravitate toward safer, skin-friendly options.
In terms of distribution, the market is segmented into online and offline channels. Offline sales dominated in 2024, accounting for 52.28% of the market share and generating USD 12.84 billion by 2034. Despite this dominance, online sales are rapidly gaining traction, fueled by the convenience and variety offered by e-commerce platforms. These platforms enable consumers to explore and purchase products from the comfort of their homes, with many brands now offering direct-to-consumer options that enhance accessibility and customer experience.
In the United States, the mens intimate hygiene products market was valued at USD 2.5 billion in 2024 and is forecasted to grow at a robust CAGR of 9.6% through 2034. This growth reflects a cultural shift, with men increasingly embracing grooming and hygiene as essential aspects of their lifestyle. With a rising focus on health, self-care, and specialized hygiene products, the market continues to gain momentum, reinforcing its potential for future expansion.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021-2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Supplier Landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Increasing awareness of personal hygiene and grooming among men
3.6.1.2 Development of innovative and specialized intimate hygiene products
3.6.2 Industry pitfalls & challenges
3.6.2.1 Cultural taboos and stigma associated with the use of men’s intimate hygiene products
3.6.2.2 Lack of education around the importance of intimate hygiene
3.7 Growth potential analysis
3.8 Consumer behavior analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT, 2021-2034 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Intimate washes
5.3 Wipes
5.4 Deodorants & antiperspirants
5.5 Moisturizers
5.6 Shaving care
5.7 Others (anti-chafing gels, etc.)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2034 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Organic
6.3 Conventional
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY FORM 2021-2034 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Liquid
7.3 Cream
7.4 Gel
7.5 Powder
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE 2021-2034 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY PACKAGING 2021-2034 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Aerosols
9.3 Sticks
9.4 Roll-ons
9.5 Bottles
9.6 Tubes
9.7 Others
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY AGE GROUP, 2021-2034 (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Teenagers
10.3 Adults
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY APPLICATION, 2021-2034 (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 Erectile dysfunction (ED)
11.3 Post-sexual care
11.4 Sweat control and freshness
11.5 Skin condition management
11.6 Others
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2034 (USD BILLION) (THOUSAND UNITS)
12.1 Key trends
12.2 Online
12.2.1 E-commerce
12.2.2 Company website
12.3 Offline
12.3.1 Supermarkets/hypermarkets
12.3.2 Retail stores
12.3.3 Specialty stores
12.3.4 Others (convenience stores, pharmacies and drugstores)
CHAPTER 13 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2034 (USD BILLION) (THOUSAND UNITS)
13.1 Key trends
13.2 North America
13.2.1 US
13.2.2 Canada
13.3 Europe
13.3.1 UK
13.3.2 Germany
13.3.3 France
13.3.4 Italy
13.3.5 Spain
13.3.6 Russia
13.4 Asia Pacific
13.4.1 China
13.4.2 India
13.4.3 Japan
13.4.4 South Korea
13.4.5 Australia
13.5 Latin America
13.5.1 Brazil
13.5.2 Mexico
13.6 Middle East & Africa
13.6.1 South Africa
13.6.2 Saudi Arabia
13.6.3 UAE
CHAPTER 14 COMPANY PROFILES
14.1 Beiersdorf
14.2 Burt's Bees
14.3 Church & Dwight
14.4 Colgate Palmolive
14.5 Coty Inc.
14.6 Cremo Company
14.7 Edgewell Personal Care
14.8 Hawkins & Brimble
14.9 Kimberly-Clark
14.10 L’Oreal
14.11 Manscaped
14.12 Procter & Gamble
14.13 Reckitt and Benckiser
14.14 The Man Company
14.15 Unilever PLC
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021-2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Supplier Landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Increasing awareness of personal hygiene and grooming among men
3.6.1.2 Development of innovative and specialized intimate hygiene products
3.6.2 Industry pitfalls & challenges
3.6.2.1 Cultural taboos and stigma associated with the use of men’s intimate hygiene products
3.6.2.2 Lack of education around the importance of intimate hygiene
3.7 Growth potential analysis
3.8 Consumer behavior analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT, 2021-2034 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Intimate washes
5.3 Wipes
5.4 Deodorants & antiperspirants
5.5 Moisturizers
5.6 Shaving care
5.7 Others (anti-chafing gels, etc.)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2034 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Organic
6.3 Conventional
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY FORM 2021-2034 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Liquid
7.3 Cream
7.4 Gel
7.5 Powder
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE 2021-2034 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY PACKAGING 2021-2034 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Aerosols
9.3 Sticks
9.4 Roll-ons
9.5 Bottles
9.6 Tubes
9.7 Others
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY AGE GROUP, 2021-2034 (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Teenagers
10.3 Adults
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY APPLICATION, 2021-2034 (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 Erectile dysfunction (ED)
11.3 Post-sexual care
11.4 Sweat control and freshness
11.5 Skin condition management
11.6 Others
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2034 (USD BILLION) (THOUSAND UNITS)
12.1 Key trends
12.2 Online
12.2.1 E-commerce
12.2.2 Company website
12.3 Offline
12.3.1 Supermarkets/hypermarkets
12.3.2 Retail stores
12.3.3 Specialty stores
12.3.4 Others (convenience stores, pharmacies and drugstores)
CHAPTER 13 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2034 (USD BILLION) (THOUSAND UNITS)
13.1 Key trends
13.2 North America
13.2.1 US
13.2.2 Canada
13.3 Europe
13.3.1 UK
13.3.2 Germany
13.3.3 France
13.3.4 Italy
13.3.5 Spain
13.3.6 Russia
13.4 Asia Pacific
13.4.1 China
13.4.2 India
13.4.3 Japan
13.4.4 South Korea
13.4.5 Australia
13.5 Latin America
13.5.1 Brazil
13.5.2 Mexico
13.6 Middle East & Africa
13.6.1 South Africa
13.6.2 Saudi Arabia
13.6.3 UAE
CHAPTER 14 COMPANY PROFILES
14.1 Beiersdorf
14.2 Burt's Bees
14.3 Church & Dwight
14.4 Colgate Palmolive
14.5 Coty Inc.
14.6 Cremo Company
14.7 Edgewell Personal Care
14.8 Hawkins & Brimble
14.9 Kimberly-Clark
14.10 L’Oreal
14.11 Manscaped
14.12 Procter & Gamble
14.13 Reckitt and Benckiser
14.14 The Man Company
14.15 Unilever PLC
