Laptop bag market By Type (Backpacks, Briefcases, Messenger Bags, Sleeves, Hybrid Bags) , By Material Type (Leather, Nylon, Canvas, Polyester, Neoprene, Others) By End User (Business Professionals, Students, Travelers, Others) By Distribution Channel (B2B, Specialty Stores, Department Stores, Online Sales Channel, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2034

August 2024 | 306 pages | ID: LC5C818F5E44EN
Allied Market Research

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The laptop bag market was valued at $2.4 billion in 2023, and is projected to reach $12.1 billion by 2034, growing at a CAGR of 16.9% from 2024 to 2034.

A laptop bag is a type of carry-on designed specifically to protect, transport, and organize laptops and their accessories. These bags are built with padded compartments to shield electronic devices from damage during travel and are often equipped with multiple pockets to hold chargers, cables, documents, and other essentials. Laptop bags come in various styles, including briefcase-like designs, backpacks, and messenger bags, offering different levels of formality, comfort, and storage capacity.

Increase in number of laptop users globally, driven by remote work, e-learning, and digitalization, fuels the demand for laptop bags to protect devices during travel or commuting. According to a study by Statista, global laptop shipments reached 225 million units in 2023, up from 200 million units in 2021, reflecting the growing user base and fueling demand for accessories like laptop bags. In addition, the global shift toward remote working and online education has created a surge in demand for portable, durable bags that can store and protect laptops and accessories for daily use. Based on the 2022 assessment by Owl Labs—the leader in hybrid work tech—16% of the companies globally have adopted complete remote work culture, and 62% of employees aged 22 to 65 claim that they work remotely occasionally. This is indicating a significant shift toward mobile work, augmenting the demand for portable laptop bags. Furthermore, rise in trend of combining functionality with fashion has led to the development of stylish laptop bags, appealing to consumers who value aesthetics as much as practicality, thus contributing toward the market growth. Moreover, increase in awareness of sustainability has led to the rise of eco-friendly laptop bags made from recycled or sustainable materials, appealing to environmentally-conscious consumers. However, the availability of counterfeit or low-quality laptop bags at significantly lower prices poses a challenge to established brands, impacting their market share and driving down overall market value. In addition, many consumers prefer multi-purpose bags or backpacks that can accommodate not just laptops but other personal items, reducing the need for laptop bags. On the contrary, with more professionals and students frequently traveling, the demand for compact, lightweight, and travel-friendly laptop bags with additional compartments for accessories is increasing, which is expected to offer lucrative opportunities for the expansion of the global market during the forecast period. Moreover, innovation in materials, such as water-resistant fabrics and shock-absorbent padding, has enhanced the durability and functionality of laptop bags, attracting consumers who prioritize safety and sustainability. Such developments are anticipated to open new avenues for the market growth in the near future.

The global laptop bag market is segmented into type, material type, end user, distribution channel, and region. By type, the market is fragmented into backpacks, briefcases, messenger bags, sleeves, and hybrid bags. On the basis of material type, it is categorized into leather, nylon, canvas, polyester, neoprene, and others. As per end user, it is segregated into the business professionals, students, travelers, and others. By distribution channel, it is divided into B2B, specialty stores, department stores, online sales channel, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

Depending on type, the backpacks segment held the highest market share in 2023.

On the basis of material type, the polyester segment was the major shareholder in 2023.

By end use, the student segment garnered the largest share in 2023.

As per distribution channel, the specialty stores segment dominated the laptop bag market, in terms of share, in 2023.

Region wise, Asia-Pacific was the major revenue generator in 2023.

Competition Analysis

Competitive analysis and profiles of the major players in the global laptop bag market include Samsonite, Targus, Herschel Supply Co. Ltd., Kensington, The North Face, Lenovo, HP Development Company, L.P., Dell, SwissGear, and Timbuk2 Designs, Inc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.

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  • Product Consumption Analysis
Key Market Segments

By Type
  • Backpacks
  • Briefcases
  • Messenger Bags
  • Sleeves
  • Hybrid Bags
By Material Type
  • Leather
  • Nylon
  • Canvas
  • Polyester
  • Neoprene
  • Others
By End User
  • Business Professionals
  • Students
  • Travelers
  • Others
By Distribution Channel
  • B2B
  • Specialty Stores
  • Department Stores
  • Online Sales Channel
  • Others
By Region
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Russia
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Thailand
  • Malaysia
  • Indonesia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • South Africa
  • Saudi Arabia
  • UAE
  • Argentina
  • Rest of LAMEA
  • Key Market Players
  • Samsonite
  • Targus
  • Herschel Supply Co. Ltd.
  • Kensington
  • The North Face
  • Lenovo
  • HP Development Company, L.P.
  • Dell
  • SwissGear
  • Timbuk2 Designs, Inc.
CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
  1.4.1. Primary Research
  1.4.2. Secondary Research
  1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

3.1. Market Definition and Scope
3.2. Key Findings
  3.2.1. Top Investment Pockets
  3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
  3.3.1. Bargaining Power of Suppliers
  3.3.2. Threat of New Entrants
  3.3.3. Threat of Substitutes
  3.3.4. Competitive Rivalry
  3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
  3.4.1. Drivers
  3.4.2. Restraints
  3.4.3. Opportunities

CHAPTER 4: LAPTOP BAG MARKET, BY TYPE

4.1. Market Overview
  4.1.1 Market Size and Forecast, By Type
4.2. Backpacks
  4.2.1. Key Market Trends, Growth Factors and Opportunities
  4.2.2. Market Size and Forecast, By Region
  4.2.3. Market Share Analysis, By Country
4.3. Briefcases
  4.3.1. Key Market Trends, Growth Factors and Opportunities
  4.3.2. Market Size and Forecast, By Region
  4.3.3. Market Share Analysis, By Country
4.4. Messenger Bags
  4.4.1. Key Market Trends, Growth Factors and Opportunities
  4.4.2. Market Size and Forecast, By Region
  4.4.3. Market Share Analysis, By Country
4.5. Sleeves
  4.5.1. Key Market Trends, Growth Factors and Opportunities
  4.5.2. Market Size and Forecast, By Region
  4.5.3. Market Share Analysis, By Country
4.6. Hybrid Bags
  4.6.1. Key Market Trends, Growth Factors and Opportunities
  4.6.2. Market Size and Forecast, By Region
  4.6.3. Market Share Analysis, By Country

CHAPTER 5: LAPTOP BAG MARKET, BY MATERIAL TYPE

5.1. Market Overview
  5.1.1 Market Size and Forecast, By Material Type
5.2. Leather
  5.2.1. Key Market Trends, Growth Factors and Opportunities
  5.2.2. Market Size and Forecast, By Region
  5.2.3. Market Share Analysis, By Country
5.3. Nylon
  5.3.1. Key Market Trends, Growth Factors and Opportunities
  5.3.2. Market Size and Forecast, By Region
  5.3.3. Market Share Analysis, By Country
5.4. Canvas
  5.4.1. Key Market Trends, Growth Factors and Opportunities
  5.4.2. Market Size and Forecast, By Region
  5.4.3. Market Share Analysis, By Country
5.5. Polyester
  5.5.1. Key Market Trends, Growth Factors and Opportunities
  5.5.2. Market Size and Forecast, By Region
  5.5.3. Market Share Analysis, By Country
5.6. Neoprene
  5.6.1. Key Market Trends, Growth Factors and Opportunities
  5.6.2. Market Size and Forecast, By Region
  5.6.3. Market Share Analysis, By Country
5.7. Others
  5.7.1. Key Market Trends, Growth Factors and Opportunities
  5.7.2. Market Size and Forecast, By Region
  5.7.3. Market Share Analysis, By Country

CHAPTER 6: LAPTOP BAG MARKET, BY END USER

6.1. Market Overview
  6.1.1 Market Size and Forecast, By End User
6.2. Business Professionals
  6.2.1. Key Market Trends, Growth Factors and Opportunities
  6.2.2. Market Size and Forecast, By Region
  6.2.3. Market Share Analysis, By Country
6.3. Students
  6.3.1. Key Market Trends, Growth Factors and Opportunities
  6.3.2. Market Size and Forecast, By Region
  6.3.3. Market Share Analysis, By Country
6.4. Travelers
  6.4.1. Key Market Trends, Growth Factors and Opportunities
  6.4.2. Market Size and Forecast, By Region
  6.4.3. Market Share Analysis, By Country
6.5. Others
  6.5.1. Key Market Trends, Growth Factors and Opportunities
  6.5.2. Market Size and Forecast, By Region
  6.5.3. Market Share Analysis, By Country

CHAPTER 7: LAPTOP BAG MARKET, BY DISTRIBUTION CHANNEL

7.1. Market Overview
  7.1.1 Market Size and Forecast, By Distribution Channel
7.2. B2B
  7.2.1. Key Market Trends, Growth Factors and Opportunities
  7.2.2. Market Size and Forecast, By Region
  7.2.3. Market Share Analysis, By Country
7.3. Specialty Stores
  7.3.1. Key Market Trends, Growth Factors and Opportunities
  7.3.2. Market Size and Forecast, By Region
  7.3.3. Market Share Analysis, By Country
7.4. Department Stores
  7.4.1. Key Market Trends, Growth Factors and Opportunities
  7.4.2. Market Size and Forecast, By Region
  7.4.3. Market Share Analysis, By Country
7.5. Online Sales Channel
  7.5.1. Key Market Trends, Growth Factors and Opportunities
  7.5.2. Market Size and Forecast, By Region
  7.5.3. Market Share Analysis, By Country
7.6. Others
  7.6.1. Key Market Trends, Growth Factors and Opportunities
  7.6.2. Market Size and Forecast, By Region
  7.6.3. Market Share Analysis, By Country

CHAPTER 8: LAPTOP BAG MARKET, BY REGION

8.1. Market Overview
  8.1.1 Market Size and Forecast, By Region
8.2. North America
  8.2.1. Key Market Trends and Opportunities
  8.2.2. Market Size and Forecast, By Type
  8.2.3. Market Size and Forecast, By Material Type
  8.2.4. Market Size and Forecast, By End User
  8.2.5. Market Size and Forecast, By Distribution Channel
  8.2.6. Market Size and Forecast, By Country
  8.2.7. U.S. Laptop bag Market
    8.2.7.1. Market Size and Forecast, By Type
    8.2.7.2. Market Size and Forecast, By Material Type
    8.2.7.3. Market Size and Forecast, By End User
    8.2.7.4. Market Size and Forecast, By Distribution Channel
  8.2.8. Canada Laptop bag Market
    8.2.8.1. Market Size and Forecast, By Type
    8.2.8.2. Market Size and Forecast, By Material Type
    8.2.8.3. Market Size and Forecast, By End User
    8.2.8.4. Market Size and Forecast, By Distribution Channel
  8.2.9. Mexico Laptop bag Market
    8.2.9.1. Market Size and Forecast, By Type
    8.2.9.2. Market Size and Forecast, By Material Type
    8.2.9.3. Market Size and Forecast, By End User
    8.2.9.4. Market Size and Forecast, By Distribution Channel
8.3. Europe
  8.3.1. Key Market Trends and Opportunities
  8.3.2. Market Size and Forecast, By Type
  8.3.3. Market Size and Forecast, By Material Type
  8.3.4. Market Size and Forecast, By End User
  8.3.5. Market Size and Forecast, By Distribution Channel
  8.3.6. Market Size and Forecast, By Country
  8.3.7. France Laptop bag Market
    8.3.7.1. Market Size and Forecast, By Type
    8.3.7.2. Market Size and Forecast, By Material Type
    8.3.7.3. Market Size and Forecast, By End User
    8.3.7.4. Market Size and Forecast, By Distribution Channel
  8.3.8. Germany Laptop bag Market
    8.3.8.1. Market Size and Forecast, By Type
    8.3.8.2. Market Size and Forecast, By Material Type
    8.3.8.3. Market Size and Forecast, By End User
    8.3.8.4. Market Size and Forecast, By Distribution Channel
  8.3.9. Italy Laptop bag Market
    8.3.9.1. Market Size and Forecast, By Type
    8.3.9.2. Market Size and Forecast, By Material Type
    8.3.9.3. Market Size and Forecast, By End User
    8.3.9.4. Market Size and Forecast, By Distribution Channel
  8.3.10. Spain Laptop bag Market
    8.3.10.1. Market Size and Forecast, By Type
    8.3.10.2. Market Size and Forecast, By Material Type
    8.3.10.3. Market Size and Forecast, By End User
    8.3.10.4. Market Size and Forecast, By Distribution Channel
  8.3.11. UK Laptop bag Market
    8.3.11.1. Market Size and Forecast, By Type
    8.3.11.2. Market Size and Forecast, By Material Type
    8.3.11.3. Market Size and Forecast, By End User
    8.3.11.4. Market Size and Forecast, By Distribution Channel
  8.3.12. Russia Laptop bag Market
    8.3.12.1. Market Size and Forecast, By Type
    8.3.12.2. Market Size and Forecast, By Material Type
    8.3.12.3. Market Size and Forecast, By End User
    8.3.12.4. Market Size and Forecast, By Distribution Channel
  8.3.13. Rest Of Europe Laptop bag Market
    8.3.13.1. Market Size and Forecast, By Type
    8.3.13.2. Market Size and Forecast, By Material Type
    8.3.13.3. Market Size and Forecast, By End User
    8.3.13.4. Market Size and Forecast, By Distribution Channel
8.4. Asia-Pacific
  8.4.1. Key Market Trends and Opportunities
  8.4.2. Market Size and Forecast, By Type
  8.4.3. Market Size and Forecast, By Material Type
  8.4.4. Market Size and Forecast, By End User
  8.4.5. Market Size and Forecast, By Distribution Channel
  8.4.6. Market Size and Forecast, By Country
  8.4.7. China Laptop bag Market
    8.4.7.1. Market Size and Forecast, By Type
    8.4.7.2. Market Size and Forecast, By Material Type
    8.4.7.3. Market Size and Forecast, By End User
    8.4.7.4. Market Size and Forecast, By Distribution Channel
  8.4.8. Japan Laptop bag Market
    8.4.8.1. Market Size and Forecast, By Type
    8.4.8.2. Market Size and Forecast, By Material Type
    8.4.8.3. Market Size and Forecast, By End User
    8.4.8.4. Market Size and Forecast, By Distribution Channel
  8.4.9. India Laptop bag Market
    8.4.9.1. Market Size and Forecast, By Type
    8.4.9.2. Market Size and Forecast, By Material Type
    8.4.9.3. Market Size and Forecast, By End User
    8.4.9.4. Market Size and Forecast, By Distribution Channel
  8.4.10. South Korea Laptop bag Market
    8.4.10.1. Market Size and Forecast, By Type
    8.4.10.2. Market Size and Forecast, By Material Type
    8.4.10.3. Market Size and Forecast, By End User
    8.4.10.4. Market Size and Forecast, By Distribution Channel
  8.4.11. Australia Laptop bag Market
    8.4.11.1. Market Size and Forecast, By Type
    8.4.11.2. Market Size and Forecast, By Material Type
    8.4.11.3. Market Size and Forecast, By End User
    8.4.11.4. Market Size and Forecast, By Distribution Channel
  8.4.12. Thailand Laptop bag Market
    8.4.12.1. Market Size and Forecast, By Type
    8.4.12.2. Market Size and Forecast, By Material Type
    8.4.12.3. Market Size and Forecast, By End User
    8.4.12.4. Market Size and Forecast, By Distribution Channel
  8.4.13. Malaysia Laptop bag Market
    8.4.13.1. Market Size and Forecast, By Type
    8.4.13.2. Market Size and Forecast, By Material Type
    8.4.13.3. Market Size and Forecast, By End User
    8.4.13.4. Market Size and Forecast, By Distribution Channel
  8.4.14. Indonesia Laptop bag Market
    8.4.14.1. Market Size and Forecast, By Type
    8.4.14.2. Market Size and Forecast, By Material Type
    8.4.14.3. Market Size and Forecast, By End User
    8.4.14.4. Market Size and Forecast, By Distribution Channel
  8.4.15. Rest of Asia-Pacific Laptop bag Market
    8.4.15.1. Market Size and Forecast, By Type
    8.4.15.2. Market Size and Forecast, By Material Type
    8.4.15.3. Market Size and Forecast, By End User
    8.4.15.4. Market Size and Forecast, By Distribution Channel
8.5. LAMEA
  8.5.1. Key Market Trends and Opportunities
  8.5.2. Market Size and Forecast, By Type
  8.5.3. Market Size and Forecast, By Material Type
  8.5.4. Market Size and Forecast, By End User
  8.5.5. Market Size and Forecast, By Distribution Channel
  8.5.6. Market Size and Forecast, By Country
  8.5.7. Brazil Laptop bag Market
    8.5.7.1. Market Size and Forecast, By Type
    8.5.7.2. Market Size and Forecast, By Material Type
    8.5.7.3. Market Size and Forecast, By End User
    8.5.7.4. Market Size and Forecast, By Distribution Channel
  8.5.8. South Africa Laptop bag Market
    8.5.8.1. Market Size and Forecast, By Type
    8.5.8.2. Market Size and Forecast, By Material Type
    8.5.8.3. Market Size and Forecast, By End User
    8.5.8.4. Market Size and Forecast, By Distribution Channel
  8.5.9. Saudi Arabia Laptop bag Market
    8.5.9.1. Market Size and Forecast, By Type
    8.5.9.2. Market Size and Forecast, By Material Type
    8.5.9.3. Market Size and Forecast, By End User
    8.5.9.4. Market Size and Forecast, By Distribution Channel
  8.5.10. UAE Laptop bag Market
    8.5.10.1. Market Size and Forecast, By Type
    8.5.10.2. Market Size and Forecast, By Material Type
    8.5.10.3. Market Size and Forecast, By End User
    8.5.10.4. Market Size and Forecast, By Distribution Channel
  8.5.11. Argentina Laptop bag Market
    8.5.11.1. Market Size and Forecast, By Type
    8.5.11.2. Market Size and Forecast, By Material Type
    8.5.11.3. Market Size and Forecast, By End User
    8.5.11.4. Market Size and Forecast, By Distribution Channel
  8.5.12. Rest of LAMEA Laptop bag Market
    8.5.12.1. Market Size and Forecast, By Type
    8.5.12.2. Market Size and Forecast, By Material Type
    8.5.12.3. Market Size and Forecast, By End User
    8.5.12.4. Market Size and Forecast, By Distribution Channel

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Introduction
9.2. Top Winning Strategies
9.3. Product Mapping Of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top Player Positioning, 2023

CHAPTER 10: COMPANY PROFILES

10.1. Samsonite
  10.1.1. Company Overview
  10.1.2. Key Executives
  10.1.3. Company Snapshot
  10.1.4. Operating Business Segments
  10.1.5. Product Portfolio
  10.1.6. Business Performance
  10.1.7. Key Strategic Moves and Developments
10.2. Targus
  10.2.1. Company Overview
  10.2.2. Key Executives
  10.2.3. Company Snapshot
  10.2.4. Operating Business Segments
  10.2.5. Product Portfolio
  10.2.6. Business Performance
  10.2.7. Key Strategic Moves and Developments
10.3. Herschel Supply Co. Ltd.
  10.3.1. Company Overview
  10.3.2. Key Executives
  10.3.3. Company Snapshot
  10.3.4. Operating Business Segments
  10.3.5. Product Portfolio
  10.3.6. Business Performance
  10.3.7. Key Strategic Moves and Developments
10.4. Kensington
  10.4.1. Company Overview
  10.4.2. Key Executives
  10.4.3. Company Snapshot
  10.4.4. Operating Business Segments
  10.4.5. Product Portfolio
  10.4.6. Business Performance
  10.4.7. Key Strategic Moves and Developments
10.5. The North Face
  10.5.1. Company Overview
  10.5.2. Key Executives
  10.5.3. Company Snapshot
  10.5.4. Operating Business Segments
  10.5.5. Product Portfolio
  10.5.6. Business Performance
  10.5.7. Key Strategic Moves and Developments
10.6. Lenovo
  10.6.1. Company Overview
  10.6.2. Key Executives
  10.6.3. Company Snapshot
  10.6.4. Operating Business Segments
  10.6.5. Product Portfolio
  10.6.6. Business Performance
  10.6.7. Key Strategic Moves and Developments
10.7. HP Development Company, L.P.
  10.7.1. Company Overview
  10.7.2. Key Executives
  10.7.3. Company Snapshot
  10.7.4. Operating Business Segments
  10.7.5. Product Portfolio
  10.7.6. Business Performance
  10.7.7. Key Strategic Moves and Developments
10.8. Dell
  10.8.1. Company Overview
  10.8.2. Key Executives
  10.8.3. Company Snapshot
  10.8.4. Operating Business Segments
  10.8.5. Product Portfolio
  10.8.6. Business Performance
  10.8.7. Key Strategic Moves and Developments
10.9. SwissGear
  10.9.1. Company Overview
  10.9.2. Key Executives
  10.9.3. Company Snapshot
  10.9.4. Operating Business Segments
  10.9.5. Product Portfolio
  10.9.6. Business Performance
  10.9.7. Key Strategic Moves and Developments
10.10. Timbuk2 Designs, Inc.
  10.10.1. Company Overview
  10.10.2. Key Executives
  10.10.3. Company Snapshot
  10.10.4. Operating Business Segments
  10.10.5. Product Portfolio
  10.10.6. Business Performance
  10.10.7. Key Strategic Moves and Developments


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