Kids Toys Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
The Global Kids Toys Market amassed USD 134.1 billion in 2023 and will expand at a 4.5% CAGR from 2024 to 2032, owing to rising disposable income and increasing awareness of educational toys. As parents experience higher household incomes, they are more willing to invest in quality toys that offer both entertainment and educational benefits. The demand for educational toys, such as STEM-related products and interactive learning tools, reflects a growing recognition of the importance of early childhood development. This trend encourages manufacturers to create innovative, engaging toys that foster learning while enhancing playtime, further expanding the market.
The kids toys industry is classified based on product type, material, age group, category, price range, gender, distribution channel, and region. The high impact kids toys segment achieved USD 41.2 billion in 2023 and will reach USD 63.5 billion by 2032, fueled by the growing demand for durable and engaging products. These toys, designed for active play, are increasingly favored by parents who prioritize safety and longevity. High impact toys often include outdoor equipment, action figures, and interactive games that encourage physical activity and imaginative play.
As parents seek toys that provide value and withstand rough use, the high impact segment will see significant growth within the overall market. The plastic segment held a 41% share in 2023 due to its versatility, affordability, and durability. Plastic toys can be molded into various shapes and sizes, enabling manufacturers to create a wide range of products, from action figures to building blocks. Additionally, plastic toys are often lightweight, making them easy for children to handle.
As safety standards for plastic materials improve and innovations in design continue, the demand for plastic toys remains strong, solidifying their dominance in the market. North America kids toys market accumulated USD 35.4 billion in 2023 and will experience USD 53.3 billion by 2032, driven by a combination of high disposable incomes and a strong focus on child development. Parents in the region are increasingly willing to invest in innovative and educational toys that promote learning and creativity. The influence of popular media franchises also plays a pivotal role in toy sales, attracting children to branded products.With a well-established retail infrastructure and growing e-commerce options, North America will stand as a crucial contributor to the overall growth of the kids toys industry.
The kids toys industry is classified based on product type, material, age group, category, price range, gender, distribution channel, and region. The high impact kids toys segment achieved USD 41.2 billion in 2023 and will reach USD 63.5 billion by 2032, fueled by the growing demand for durable and engaging products. These toys, designed for active play, are increasingly favored by parents who prioritize safety and longevity. High impact toys often include outdoor equipment, action figures, and interactive games that encourage physical activity and imaginative play.
As parents seek toys that provide value and withstand rough use, the high impact segment will see significant growth within the overall market. The plastic segment held a 41% share in 2023 due to its versatility, affordability, and durability. Plastic toys can be molded into various shapes and sizes, enabling manufacturers to create a wide range of products, from action figures to building blocks. Additionally, plastic toys are often lightweight, making them easy for children to handle.
As safety standards for plastic materials improve and innovations in design continue, the demand for plastic toys remains strong, solidifying their dominance in the market. North America kids toys market accumulated USD 35.4 billion in 2023 and will experience USD 53.3 billion by 2032, driven by a combination of high disposable incomes and a strong focus on child development. Parents in the region are increasingly willing to invest in innovative and educational toys that promote learning and creativity. The influence of popular media franchises also plays a pivotal role in toy sales, attracting children to branded products.With a well-established retail infrastructure and growing e-commerce options, North America will stand as a crucial contributor to the overall growth of the kids toys industry.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Raw material analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Increasing focus on education and development
3.7.1.2 Popular media and entertainment
3.7.1.3 Advancements in textile technology
3.7.1.4 Social and cultural trends
3.7.2 Industry pitfalls & challenges
3.7.2.1 Regulatory and safety compliance
3.7.2.2 Market saturation and competition
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2032 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Action figures and playsets
5.3 Dolls and stuffed toys
5.4 Building and construction toys
5.5 Educational toys
5.6 Board games and puzzles
5.7 Outdoor sports toys
5.8 Electronic toys
5.9 Others (Play and Dress-up Toys, etc.)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Plastic
6.3 Wood
6.4 Fabric
6.5 Metal
6.6 Others (Bamboo, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY AGE GROUP, 2021-2032 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Infants (0-2 years)
7.3 Toddlers (2-4 years)
7.4 Preschool (4-6 years)
7.5 Early school age (6-8 years)
7.6 Middle Childhood (8-10 years)
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021-2032 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Smart
8.3 Conventional
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021-2032 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Low
9.3 Mid
9.4 High
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY GENDER, 2021-2032 (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Boys
10.3 Girls
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce
11.2.2 Company websites
11.3 Offline
11.3.1 Supermarkets
11.3.2 Specialty stores
11.3.3 Others (Departmental Stores, etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD BILLION) (MILLION UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Russia
12.3.7 Rest of Europe
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.4.6 Rest of Asia Pacific
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.5.3 Rest of Latin America
12.6 MEA
12.6.1 South Africa
12.6.2 Saudi Arabia
12.6.3 UAE
12.6.4 Rest of MEA
CHAPTER 13 COMPANY PROFILES
13.1 Bandai Namco Holdings Inc.
13.2 Crayola LLC
13.3 Hasbro, Inc.
13.4 Jakks Pacific, Inc.
13.5 LeapFrog Enterprises, Inc.
13.6 Mattel, Inc.
13.7 Melissa & Doug, LLC
13.8 MGA Entertainment, Inc.
13.9 Playmobil
13.10 Ravensburger AG
13.11 Spin Master Ltd.
13.12 The LEGO Group
13.13 Tomy Company, Ltd.
13.14 VTech Holdings Limited
13.15 Winning Moves Games Ltd.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Raw material analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Increasing focus on education and development
3.7.1.2 Popular media and entertainment
3.7.1.3 Advancements in textile technology
3.7.1.4 Social and cultural trends
3.7.2 Industry pitfalls & challenges
3.7.2.1 Regulatory and safety compliance
3.7.2.2 Market saturation and competition
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2032 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Action figures and playsets
5.3 Dolls and stuffed toys
5.4 Building and construction toys
5.5 Educational toys
5.6 Board games and puzzles
5.7 Outdoor sports toys
5.8 Electronic toys
5.9 Others (Play and Dress-up Toys, etc.)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Plastic
6.3 Wood
6.4 Fabric
6.5 Metal
6.6 Others (Bamboo, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY AGE GROUP, 2021-2032 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Infants (0-2 years)
7.3 Toddlers (2-4 years)
7.4 Preschool (4-6 years)
7.5 Early school age (6-8 years)
7.6 Middle Childhood (8-10 years)
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021-2032 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Smart
8.3 Conventional
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021-2032 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Low
9.3 Mid
9.4 High
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY GENDER, 2021-2032 (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Boys
10.3 Girls
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce
11.2.2 Company websites
11.3 Offline
11.3.1 Supermarkets
11.3.2 Specialty stores
11.3.3 Others (Departmental Stores, etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD BILLION) (MILLION UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Russia
12.3.7 Rest of Europe
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.4.6 Rest of Asia Pacific
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.5.3 Rest of Latin America
12.6 MEA
12.6.1 South Africa
12.6.2 Saudi Arabia
12.6.3 UAE
12.6.4 Rest of MEA
CHAPTER 13 COMPANY PROFILES
13.1 Bandai Namco Holdings Inc.
13.2 Crayola LLC
13.3 Hasbro, Inc.
13.4 Jakks Pacific, Inc.
13.5 LeapFrog Enterprises, Inc.
13.6 Mattel, Inc.
13.7 Melissa & Doug, LLC
13.8 MGA Entertainment, Inc.
13.9 Playmobil
13.10 Ravensburger AG
13.11 Spin Master Ltd.
13.12 The LEGO Group
13.13 Tomy Company, Ltd.
13.14 VTech Holdings Limited
13.15 Winning Moves Games Ltd.
