Hair Straightener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
The Global Hair Straightener Market was estimated at USD 6.37 billion in 2023 and is expected to grow at 5.7% CAGR from 2024 to 2032, favored by the rising demand for personal grooming products. As more individuals focus on their appearance, hair styling devices like straighteners been essential in daily routines. This trend is especially strong among millennials and Generation Z, who place significant importance on their aesthetics. The growing impact of beauty and fashion trends, along with increasing grooming awareness across all genders, is pushing consumers to invest in high-quality hair care tools.
With more people seeking to achieve salon-quality results at home, the demand for efficient hair straighteners continues to rise, fueling market growth. The market is segmented based on product types, including hot air brushes, curling irons, flat irons & brushes, straightening brushes, and others. In 2023, flat irons and straightening brushes led the market, generating USD 2.18 billion in revenue. These tools are favored for their versatility and ease of use, allowing users to create various hairstyles, from sleek straight looks to curls and waves, making them suitable for both home use and professional salons.
In terms of power sources, the market is divided into corded and cordless models. Corded hair straighteners held a significant 53% share of the market in 2023 and are expected to grow at a 5.5% CAGR over the forecast period. Corded devices remain popular due to their reliable power supply, crucial for extended use, particularly in professional settings. Stylists prefer corded straighteners for their consistent performance, as they don’t require recharging like cordless options, making them ideal for styling thicker or longer hair, which takes more time.
Regionally, North America dominated the hair straightener market in 2023, generating USD 2.25 billion in revenue. The market is expected to reach USD 3.77 billion by 2032, driven by a strong beauty culture that emphasizes personal grooming and appearance. Hair straighteners are commonly used to achieve sleek, polished looks, and the diverse beauty trends in the region demand versatile, high-quality styling tools suited for different hair types and styles. Media and celebrity endorsements further boost consumer interest in these products, contributing to the region's market leadership.
With more people seeking to achieve salon-quality results at home, the demand for efficient hair straighteners continues to rise, fueling market growth. The market is segmented based on product types, including hot air brushes, curling irons, flat irons & brushes, straightening brushes, and others. In 2023, flat irons and straightening brushes led the market, generating USD 2.18 billion in revenue. These tools are favored for their versatility and ease of use, allowing users to create various hairstyles, from sleek straight looks to curls and waves, making them suitable for both home use and professional salons.
In terms of power sources, the market is divided into corded and cordless models. Corded hair straighteners held a significant 53% share of the market in 2023 and are expected to grow at a 5.5% CAGR over the forecast period. Corded devices remain popular due to their reliable power supply, crucial for extended use, particularly in professional settings. Stylists prefer corded straighteners for their consistent performance, as they don’t require recharging like cordless options, making them ideal for styling thicker or longer hair, which takes more time.
Regionally, North America dominated the hair straightener market in 2023, generating USD 2.25 billion in revenue. The market is expected to reach USD 3.77 billion by 2032, driven by a strong beauty culture that emphasizes personal grooming and appearance. Hair straighteners are commonly used to achieve sleek, polished looks, and the diverse beauty trends in the region demand versatile, high-quality styling tools suited for different hair types and styles. Media and celebrity endorsements further boost consumer interest in these products, contributing to the region's market leadership.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Market 360° synopsis, 2021 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Distribution channel trends
CHAPTER 3 MARKET INSIGHTS
3.1 Industry ecosystem analysis
3.2 Key news and initiatives
3.2.1 Partnership/collaboration
3.2.2 Merger/acquisition
3.2.3 Investment
3.2.4 Product launch & innovation
3.3 Consumer buying behavior analysis
3.3.1 Demographic trends
3.3.2 Factors affecting buying decision
3.3.3 Consumer product adoption
3.3.4 Preferred distribution channel
3.3.5 Preferred price range
3.4 Regulatory landscape
3.5 Technological overview
3.6 Growth drivers
3.6.1 Surge in demand for personal grooming products
3.6.2 Influence of social media and beauty trends
3.7 Industry pitfalls & challenges
3.7.1 Risks of counterfeit products
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Hot air brushes
5.3 Curling irons
5.4 Flat irons & brushes
5.5 Straightening brushes
5.6 Others (waver, wands)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Ceramic
6.3 Tourmaline
6.4 Titanium
6.5 Teflon
6.6 Others (combined, luxury, heat shea butter)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY SHAPE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Flat
7.3 Rounded
7.4 Crimped hair iron
7.5 Others (hot brush)
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY POWER SOURCE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Corded
8.3 Cordless
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Ionization
9.3 Steam technology
9.4 Infrared heat
9.5 Others (dual voltage, temp control)
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY END USE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Individuals
10.3 Commercial
10.3.1 Beauty centers
10.3.2 Salons
10.3.3 Others (dermatological center, etc.)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce website
11.2.2 Company websites
11.3 Offline
11.3.1 Supermarkets & hypermarkets
11.3.2 Specialty stores
11.3.3 Others (individual stores, etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES
13.1 Bay Bliss Pro
13.2 Braun
13.3 Conair
13.4 Dry Bar Products
13.5 Dyson Technology India
13.6 Hot Tools Professional
13.7 Ikonic World
13.8 Jemella
13.9 John Paul Mitchell Systems
13.10 Moe Hair USA
13.11 Panasonic Holdings
13.12 Philips Electronics
13.13 Revlon
13.14 RUSK Professional
13.15 T3 Micro Technologies
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Market 360° synopsis, 2021 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Distribution channel trends
CHAPTER 3 MARKET INSIGHTS
3.1 Industry ecosystem analysis
3.2 Key news and initiatives
3.2.1 Partnership/collaboration
3.2.2 Merger/acquisition
3.2.3 Investment
3.2.4 Product launch & innovation
3.3 Consumer buying behavior analysis
3.3.1 Demographic trends
3.3.2 Factors affecting buying decision
3.3.3 Consumer product adoption
3.3.4 Preferred distribution channel
3.3.5 Preferred price range
3.4 Regulatory landscape
3.5 Technological overview
3.6 Growth drivers
3.6.1 Surge in demand for personal grooming products
3.6.2 Influence of social media and beauty trends
3.7 Industry pitfalls & challenges
3.7.1 Risks of counterfeit products
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Hot air brushes
5.3 Curling irons
5.4 Flat irons & brushes
5.5 Straightening brushes
5.6 Others (waver, wands)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Ceramic
6.3 Tourmaline
6.4 Titanium
6.5 Teflon
6.6 Others (combined, luxury, heat shea butter)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY SHAPE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Flat
7.3 Rounded
7.4 Crimped hair iron
7.5 Others (hot brush)
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY POWER SOURCE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Corded
8.3 Cordless
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Ionization
9.3 Steam technology
9.4 Infrared heat
9.5 Others (dual voltage, temp control)
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY END USE 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Individuals
10.3 Commercial
10.3.1 Beauty centers
10.3.2 Salons
10.3.3 Others (dermatological center, etc.)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce website
11.2.2 Company websites
11.3 Offline
11.3.1 Supermarkets & hypermarkets
11.3.2 Specialty stores
11.3.3 Others (individual stores, etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES
13.1 Bay Bliss Pro
13.2 Braun
13.3 Conair
13.4 Dry Bar Products
13.5 Dyson Technology India
13.6 Hot Tools Professional
13.7 Ikonic World
13.8 Jemella
13.9 John Paul Mitchell Systems
13.10 Moe Hair USA
13.11 Panasonic Holdings
13.12 Philips Electronics
13.13 Revlon
13.14 RUSK Professional
13.15 T3 Micro Technologies
