Hair Removal Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
The Global Hair Removal Products Market was valued at USD 14.7 billion in 2023 and is projected to grow at a CAGR of 4.7% from 2024 to 2032. Increased awareness surrounding personal grooming and hygiene, particularly among younger consumers, has significantly boosted the demand for hair removal solutions. Innovations such as pain-free laser devices and advanced epilators have enhanced user experience and efficacy, encouraging more consumers to invest in these products. However, challenges remain, including skin sensitivities and adverse reactions to certain hair removal products, which can deter potential buyers. Additionally, the high upfront costs associated with advanced hair removal devices—such as laser machines and premium epilators—may dissuade budget-conscious individuals, even while considering the long-term savings they might offer.
The market is categorized by product type into creams, wax, shaving gels and foams, and devices. The wax segment alone generated approximately USD 5.6 billion in revenue in 2023 and is projected to grow to USD 8.6 billion by 2032. Waxing effectively removes hair from the root, providing longer-lasting results compared to other methods like shaving. This root-based approach keeps the skin smooth for extended periods, making it appealing to consumers who prefer longer durations of hair-free skin. The waxing segment has gained traction due to the availability of both professional services and DIY kits, offering consumers a range of options to fit their preferences and budgets.
When analyzing consumer demographics, the market can be divided into male and female segments. In 2023, women dominated the market with a share of around 76%, projected to rise to 77% by 2032. Women's diverse choices in hair removal methods—including waxing, shaving, and depilatory creams—drive innovation within the sector. Brands are motivated to develop specialized products that cater to women's unique needs, such as formulas designed for sensitive skin and targeted items for specific body areas. The increasing popularity of at-home beauty treatments, especially among women seeking convenience and cost-effectiveness, highlights this ongoing trend.
North America emerged as the largest market, holding approximately 37% of the share in 2023, and is expected to achieve a CAGR of around 5% between 2024 and 2032. Consumers in this region are generally well-informed about personal grooming and hygiene, leading to a heightened demand for a wide variety of hair removal products, from traditional methods to cutting-edge solutions. Moreover, North America is home to numerous innovative companies developing advanced hair removal technologies, including laser and intense pulsed light (IPL) devices.
The market is categorized by product type into creams, wax, shaving gels and foams, and devices. The wax segment alone generated approximately USD 5.6 billion in revenue in 2023 and is projected to grow to USD 8.6 billion by 2032. Waxing effectively removes hair from the root, providing longer-lasting results compared to other methods like shaving. This root-based approach keeps the skin smooth for extended periods, making it appealing to consumers who prefer longer durations of hair-free skin. The waxing segment has gained traction due to the availability of both professional services and DIY kits, offering consumers a range of options to fit their preferences and budgets.
When analyzing consumer demographics, the market can be divided into male and female segments. In 2023, women dominated the market with a share of around 76%, projected to rise to 77% by 2032. Women's diverse choices in hair removal methods—including waxing, shaving, and depilatory creams—drive innovation within the sector. Brands are motivated to develop specialized products that cater to women's unique needs, such as formulas designed for sensitive skin and targeted items for specific body areas. The increasing popularity of at-home beauty treatments, especially among women seeking convenience and cost-effectiveness, highlights this ongoing trend.
North America emerged as the largest market, holding approximately 37% of the share in 2023, and is expected to achieve a CAGR of around 5% between 2024 and 2032. Consumers in this region are generally well-informed about personal grooming and hygiene, leading to a heightened demand for a wide variety of hair removal products, from traditional methods to cutting-edge solutions. Moreover, North America is home to numerous innovative companies developing advanced hair removal technologies, including laser and intense pulsed light (IPL) devices.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.4.1 Primary research and validation
1.4.2 Primary sources
1.4.3 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Key news & initiatives
3.3 Regulatory landscape
3.4 Impact forces
3.4.1 Growth drivers
3.4.1.1 Increasing demand for personal grooming
3.4.1.2 Online retail growth
3.4.2 Industry pitfalls & challenges
3.4.2.1 Skin sensitivity and reactions
3.5 Growth potential analysis
3.6 Porter’s analysis
3.7 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2032 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Cream
5.3 Wax
5.4 Shaving gels & foams
5.5 Devices
5.5.1 Razors
5.5.2 Epilators
5.5.3 Laser hair removal devices
5.5.4 Trimmers
5.5.5 Others (Intense pulsed light devices, Etc)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021-2032 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Low
6.3 Medium
6.4 High
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021-2032 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Men
7.3 Women
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2032 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Personal use
8.3 Professional use
8.3.1 Salons and spas
8.3.2 Medical aesthetics clinics
8.3.3 Others (Beauty clinics, Etc)
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.2.1 E-Commerce
9.2.2 Company website
9.3 Offline
9.3.1 Supermarkets and hypermarkets
9.3.2 Specialty stores
9.3.3 Other retail stores
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Indonesia
10.4.6 Malaysia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
CHAPTER 11 COMPANY PROFILES
11.1 Beiersdorf AG
11.2 Braun GmbH
11.3 Conair Corporation
11.4 CyDen Ltd.
11.5 Emjoi Inc.
11.6 Epilady Ltd.
11.7 Home Skinovations Ltd.
11.8 L'Orйal S.A.
11.9 Panasonic Corporation
11.10 Philips N.V.
11.11 Procter & Gamble Co.
11.12 Reckitt Benckiser Group
11.13 Shiseido Company, Limited
11.14 Spectrum Brands Holdings, Inc.
11.15 Tria Beauty, Inc.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.4.1 Primary research and validation
1.4.2 Primary sources
1.4.3 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Key news & initiatives
3.3 Regulatory landscape
3.4 Impact forces
3.4.1 Growth drivers
3.4.1.1 Increasing demand for personal grooming
3.4.1.2 Online retail growth
3.4.2 Industry pitfalls & challenges
3.4.2.1 Skin sensitivity and reactions
3.5 Growth potential analysis
3.6 Porter’s analysis
3.7 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2032 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Cream
5.3 Wax
5.4 Shaving gels & foams
5.5 Devices
5.5.1 Razors
5.5.2 Epilators
5.5.3 Laser hair removal devices
5.5.4 Trimmers
5.5.5 Others (Intense pulsed light devices, Etc)
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021-2032 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Low
6.3 Medium
6.4 High
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021-2032 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Men
7.3 Women
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2032 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Personal use
8.3 Professional use
8.3.1 Salons and spas
8.3.2 Medical aesthetics clinics
8.3.3 Others (Beauty clinics, Etc)
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.2.1 E-Commerce
9.2.2 Company website
9.3 Offline
9.3.1 Supermarkets and hypermarkets
9.3.2 Specialty stores
9.3.3 Other retail stores
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Indonesia
10.4.6 Malaysia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
CHAPTER 11 COMPANY PROFILES
11.1 Beiersdorf AG
11.2 Braun GmbH
11.3 Conair Corporation
11.4 CyDen Ltd.
11.5 Emjoi Inc.
11.6 Epilady Ltd.
11.7 Home Skinovations Ltd.
11.8 L'Orйal S.A.
11.9 Panasonic Corporation
11.10 Philips N.V.
11.11 Procter & Gamble Co.
11.12 Reckitt Benckiser Group
11.13 Shiseido Company, Limited
11.14 Spectrum Brands Holdings, Inc.
11.15 Tria Beauty, Inc.
