Global Hair Setting Spray Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
The Global Hair Setting Spray Market was valued at USD 2.7 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. With the increasing focus on hair styling, the demand for products that maintain and enhance hairstyles is rising. Hair setting sprays have become an everyday essential for many, providing hold, frizz control, and longer-lasting styles. Brands continuously innovate new formulas for various hair types, including those featuring natural ingredients and offering specific benefits like heat protection and shine enhancement. However, long-term use of hair sprays may lead to hair breakage and loss, as they can weaken hair strands, damage the cuticle, and harm follicles.
Chemicals in these sprays may also cause allergic reactions, resulting in scalp breakouts and skin irritation. In addition, the highly competitive beauty and personal care industry poses challenges for new brands trying to enter the market and for established players to stand out. In terms of product type, the medium-hold spray segment generated around USD 1.4 billion in revenue in 2023 and is projected to grow at a CAGR of 8.3% through 2032. Light-hold sprays, known for their lightweight properties, are gaining traction as they control flyaways, reduce frizz, and offer a flexible hold with a natural shine. Distinct from traditional strong-hold options, these formulas allow for easy restyling while maintaining shape memory.
The women’s segment accounted for approximately 62% of the market share in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. Women increasingly seek hair sprays tailored to their specific hair types and concerns, such as humidity resistance or heat protection. There is also a growing preference for natural and organic formulas, with consumers gravitating toward products free from harsh chemicals. Multi-functional sprays that provide added benefits like shine or UV protection are also becoming more popular. North America dominated the global hair setting spray market, holding a revenue share of around 26% in 2023, with growth projected at a CAGR of 8.1% during the forecast period.
This growth is driven by increasing consumer choices, product developments, and shifts in market dynamics. Increased attention to hair care has led to higher spending on hair products, while brands are expanding their product lines to offer solutions for various hair concerns, such as humidity control, heat protection, and volumizing, thereby attracting a wider consumer base.
Chemicals in these sprays may also cause allergic reactions, resulting in scalp breakouts and skin irritation. In addition, the highly competitive beauty and personal care industry poses challenges for new brands trying to enter the market and for established players to stand out. In terms of product type, the medium-hold spray segment generated around USD 1.4 billion in revenue in 2023 and is projected to grow at a CAGR of 8.3% through 2032. Light-hold sprays, known for their lightweight properties, are gaining traction as they control flyaways, reduce frizz, and offer a flexible hold with a natural shine. Distinct from traditional strong-hold options, these formulas allow for easy restyling while maintaining shape memory.
The women’s segment accounted for approximately 62% of the market share in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. Women increasingly seek hair sprays tailored to their specific hair types and concerns, such as humidity resistance or heat protection. There is also a growing preference for natural and organic formulas, with consumers gravitating toward products free from harsh chemicals. Multi-functional sprays that provide added benefits like shine or UV protection are also becoming more popular. North America dominated the global hair setting spray market, holding a revenue share of around 26% in 2023, with growth projected at a CAGR of 8.1% during the forecast period.
This growth is driven by increasing consumer choices, product developments, and shifts in market dynamics. Increased attention to hair care has led to higher spending on hair products, while brands are expanding their product lines to offer solutions for various hair concerns, such as humidity control, heat protection, and volumizing, thereby attracting a wider consumer base.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model.
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain.
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailer
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising demand for hair styling products
3.2.1.2 Expansion of the male grooming sector
3.2.2 Industry pitfalls & challenges
3.2.2.1 Evolving consumer preferences
3.2.2.2 Health concerns related to hair spray.
3.3 Growth potential analysis
3.4 Ingredient analysis
3.5 Product packaging analysis
3.6 Consumer buying behavior
3.7 Future trend analysis
3.8 Price Analysis
3.9 Regulatory framework
3.10 Porter’s analysis
3.11 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Light hold spray
5.3 Medium hold spray
5.4 Strong hold spray
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY HAIR TYPE (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Curly
6.3 Straight
6.4 Normal
6.5 Thin
6.6 Oily
6.7 Others (all hair type etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Men
7.3 Women
7.4 Unisex
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USE (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Individual
9.3 Professional
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-Commerce sites
10.2.2 Company website
10.3 Offline
10.3.1 Department stores
10.3.2 Beauty supply stores
10.3.3 Others (boutique shops etc.)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION (USD BILLION) (MILLION UNITS)
11.1 Key trends, by region
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 Australia
11.4.5 South Korea
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 South Africa
CHAPTER 12 COMPANY PROFILES
12.1 Adonis
12.2 Alfaparf Milano Professional
12.3 Aveda
12.4 Bblunt
12.5 Bumble and bumble.
12.6 Frigid Fluid Company
12.7 HSA Cosmetics
12.8 John Paul Mitchell Systems
12.9 Keune
12.10 L'Orйal
12.11 Moroccanoil
12.12 Oribes
12.13 Schwarzkopf Professional
12.14 Tresemme
12.15 Wella Internationals
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model.
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain.
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailer
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising demand for hair styling products
3.2.1.2 Expansion of the male grooming sector
3.2.2 Industry pitfalls & challenges
3.2.2.1 Evolving consumer preferences
3.2.2.2 Health concerns related to hair spray.
3.3 Growth potential analysis
3.4 Ingredient analysis
3.5 Product packaging analysis
3.6 Consumer buying behavior
3.7 Future trend analysis
3.8 Price Analysis
3.9 Regulatory framework
3.10 Porter’s analysis
3.11 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Light hold spray
5.3 Medium hold spray
5.4 Strong hold spray
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY HAIR TYPE (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Curly
6.3 Straight
6.4 Normal
6.5 Thin
6.6 Oily
6.7 Others (all hair type etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Men
7.3 Women
7.4 Unisex
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USE (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Individual
9.3 Professional
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-Commerce sites
10.2.2 Company website
10.3 Offline
10.3.1 Department stores
10.3.2 Beauty supply stores
10.3.3 Others (boutique shops etc.)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION (USD BILLION) (MILLION UNITS)
11.1 Key trends, by region
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 Australia
11.4.5 South Korea
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 South Africa
CHAPTER 12 COMPANY PROFILES
12.1 Adonis
12.2 Alfaparf Milano Professional
12.3 Aveda
12.4 Bblunt
12.5 Bumble and bumble.
12.6 Frigid Fluid Company
12.7 HSA Cosmetics
12.8 John Paul Mitchell Systems
12.9 Keune
12.10 L'Orйal
12.11 Moroccanoil
12.12 Oribes
12.13 Schwarzkopf Professional
12.14 Tresemme
12.15 Wella Internationals
