Garment Steamers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
The Global Garment Steamers Market was valued at USD 2.3 billion in 2023 and is projected to grow at a CAGR of 6.4% from 2024 to 2032. The growing demand for quick, efficient, and easy alternatives to traditional ironing is fueling market expansion. As modern lifestyles become busier, many consumers are turning to portable steamers that remove wrinkles quickly and effortlessly. This shift is particularly common among younger individuals and urban dwellers who value functionality and convenience in home care appliances.
In addition, there is an increasing awareness of the benefits of fabric care and hygiene, contributing to the growth of the garment steamer market. Steamers help eliminate bacteria and allergens effectively without the use of harsh chemicals, making them attractive to health-conscious consumers. The rising disposable incomes of many people also play a key role, as more individuals can now invest in high-quality home appliances. Additionally, as the fashion industry continues to grow, there is a greater demand for steamers capable of safely handling a wide variety of fabrics, further driving consumer interest.
The market is divided into two main types: handheld and upright garment steamers. Handheld steamers led the market in 2023, generating a value of USD 1.5 billion. These portable devices are expected to maintain a growth rate of 6.5% CAGR during the forecast period from 2024 to 2032. The handheld steamer segment is leading the market due to its compact size, ease of use, and efficient wrinkle-removal capabilities. Consumers, particularly professionals and frequent travelers, are drawn to these lightweight, convenient models for their ability to steam clothes quickly and with minimal space required. This preference for handheld steamers is expected to continue in urban markets, where convenience and portability are highly valued.
Regarding distribution channels, online sales are the dominant method for purchasing garment steamers. In 2023, online channels accounted for 55.9% of the market share and are projected to grow at a 6.6% CAGR from 2024 to 2032. The online shopping experience offers a wider variety of products, easier price comparisons, and user reviews, making it a popular choice for consumers. E-commerce platforms also provide the added benefits of home delivery and frequent discounts, further encouraging shoppers to choose online retail over traditional in-store purchases.
In terms of regional performance, the U.S. holds a significant share of the garment steamers market, valued at USD 600 million in 2023. This market is expected to grow at a CAGR of 6.5% during the forecast period. High disposable incomes, a preference for efficient and innovative home appliances, and a large urban consumer base contribute to the growth of the garment steamer market in the U.S.
In addition, there is an increasing awareness of the benefits of fabric care and hygiene, contributing to the growth of the garment steamer market. Steamers help eliminate bacteria and allergens effectively without the use of harsh chemicals, making them attractive to health-conscious consumers. The rising disposable incomes of many people also play a key role, as more individuals can now invest in high-quality home appliances. Additionally, as the fashion industry continues to grow, there is a greater demand for steamers capable of safely handling a wide variety of fabrics, further driving consumer interest.
The market is divided into two main types: handheld and upright garment steamers. Handheld steamers led the market in 2023, generating a value of USD 1.5 billion. These portable devices are expected to maintain a growth rate of 6.5% CAGR during the forecast period from 2024 to 2032. The handheld steamer segment is leading the market due to its compact size, ease of use, and efficient wrinkle-removal capabilities. Consumers, particularly professionals and frequent travelers, are drawn to these lightweight, convenient models for their ability to steam clothes quickly and with minimal space required. This preference for handheld steamers is expected to continue in urban markets, where convenience and portability are highly valued.
Regarding distribution channels, online sales are the dominant method for purchasing garment steamers. In 2023, online channels accounted for 55.9% of the market share and are projected to grow at a 6.6% CAGR from 2024 to 2032. The online shopping experience offers a wider variety of products, easier price comparisons, and user reviews, making it a popular choice for consumers. E-commerce platforms also provide the added benefits of home delivery and frequent discounts, further encouraging shoppers to choose online retail over traditional in-store purchases.
In terms of regional performance, the U.S. holds a significant share of the garment steamers market, valued at USD 600 million in 2023. This market is expected to grow at a CAGR of 6.5% during the forecast period. High disposable incomes, a preference for efficient and innovative home appliances, and a large urban consumer base contribute to the growth of the garment steamer market in the U.S.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.5 Secondary
1.5.1 Paid sources
1.5.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Technological landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Rising demand for convenient, portable home appliances
3.7.1.2 Increased awareness of fabric hygiene
3.7.1.3 Growth of the fashion and apparel industry
3.7.1.4 Higher disposable income
3.7.2 Industry pitfalls & challenges
3.7.2.1 High competition from traditional ironing products
3.7.2.2 Limited consumer awareness in developing regions
3.8 Consumer buying behavior analysis
3.8.1 Demographic trends
3.8.2 Factors affecting buying decision
3.8.3 Consumer product adoption
3.8.4 Preferred distribution channel
3.8.5 Preferred price range
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES AND FORECAST, BY TYPE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Handheld
5.3 Upright
CHAPTER 6 MARKET ESTIMATES AND FORECAST, BY POWER TYPE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Under 1000W
6.3 Between 1000-1500W
6.4 Above 1500W
CHAPTER 7 MARKET ESTIMATES AND FORECAST, BY HEIGHT, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Below 20 cm
7.3 Between 20-24 cm
7.4 Above 24cm
CHAPTER 8 MARKET ESTIMATES AND FORECAST, BY PRICE RANGE TYPE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends Low
8.2 Medium
8.3 High
CHAPTER 9 MARKET ESTIMATES AND FORECAST, BY END USE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Residential
9.3 Commercial
9.4 Industrial
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-commerce
10.2.2 Company websites
10.3 Offline
10.3.1 Specialty stores
10.3.2 Hypermarkets
10.3.3 Others (Electronics stores, etc.)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
CHAPTER 12 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
12.1 Black+Decker
12.2 Conair
12.3 Electrolux
12.4 Hamilton Beach
12.5 Jiffy Steamer
12.6 Panasonic
12.7 Philips
12.8 Pure Enrichment
12.9 PurSteam
12.10 Reliable Corporation
12.11 Rowenta
12.12 SALAV
12.13 Steamfast
12.14 Sunbeam
12.15 Tefal
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.5 Secondary
1.5.1 Paid sources
1.5.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Technological landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Rising demand for convenient, portable home appliances
3.7.1.2 Increased awareness of fabric hygiene
3.7.1.3 Growth of the fashion and apparel industry
3.7.1.4 Higher disposable income
3.7.2 Industry pitfalls & challenges
3.7.2.1 High competition from traditional ironing products
3.7.2.2 Limited consumer awareness in developing regions
3.8 Consumer buying behavior analysis
3.8.1 Demographic trends
3.8.2 Factors affecting buying decision
3.8.3 Consumer product adoption
3.8.4 Preferred distribution channel
3.8.5 Preferred price range
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES AND FORECAST, BY TYPE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Handheld
5.3 Upright
CHAPTER 6 MARKET ESTIMATES AND FORECAST, BY POWER TYPE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Under 1000W
6.3 Between 1000-1500W
6.4 Above 1500W
CHAPTER 7 MARKET ESTIMATES AND FORECAST, BY HEIGHT, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Below 20 cm
7.3 Between 20-24 cm
7.4 Above 24cm
CHAPTER 8 MARKET ESTIMATES AND FORECAST, BY PRICE RANGE TYPE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends Low
8.2 Medium
8.3 High
CHAPTER 9 MARKET ESTIMATES AND FORECAST, BY END USE, 2021 – 2032 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Residential
9.3 Commercial
9.4 Industrial
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-commerce
10.2.2 Company websites
10.3 Offline
10.3.1 Specialty stores
10.3.2 Hypermarkets
10.3.3 Others (Electronics stores, etc.)
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
CHAPTER 12 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
12.1 Black+Decker
12.2 Conair
12.3 Electrolux
12.4 Hamilton Beach
12.5 Jiffy Steamer
12.6 Panasonic
12.7 Philips
12.8 Pure Enrichment
12.9 PurSteam
12.10 Reliable Corporation
12.11 Rowenta
12.12 SALAV
12.13 Steamfast
12.14 Sunbeam
12.15 Tefal
