Contact Lenses Cases Market - Global Outlook and Forecast 2022-2028

March 2022 | 72 pages | ID: C9A3177837A1EN
Market Monitor Global

Abstracts

A contact lens case is used to store the contacts after you remove them and let them in the case, filled with fresh solution for cleaning.

This report contains market size and forecasts of Contact Lenses Cases in global, including the following market information:

Global Contact Lenses Cases Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Contact Lenses Cases Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Contact Lenses Cases companies in 2021 (%)

The global Contact Lenses Cases market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Automatic Cleaning Boxes Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Contact Lenses Cases include Atrion, Novartis, Bausch + Lomb, Menicon, Hydron and Cnkaite, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Contact Lenses Cases manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Contact Lenses Cases Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Contact Lenses Cases Market Segment Percentages, by Type, 2021 (%)

• Automatic Cleaning Boxes
• General Boxes

Global Contact Lenses Cases Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Contact Lenses Cases Market Segment Percentages, by Application, 2021 (%)

• Hospital Pharmacies
• Optical Shop
• Online Stores
• Others

Global Contact Lenses Cases Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Contact Lenses Cases Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Contact Lenses Cases revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Contact Lenses Cases revenues share in global market, 2021 (%)

Key companies Contact Lenses Cases sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Contact Lenses Cases sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Atrion
• Novartis
• Bausch + Lomb
• Menicon
• Hydron
• Cnkaite

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Contact Lenses Cases Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Contact Lenses Cases Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL CONTACT LENSES CASES OVERALL MARKET SIZE

2.1 Global Contact Lenses Cases Market Size: 2021 VS 2028
2.2 Global Contact Lenses Cases Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Contact Lenses Cases Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Contact Lenses Cases Players in Global Market
3.2 Top Global Contact Lenses Cases Companies Ranked by Revenue
3.3 Global Contact Lenses Cases Revenue by Companies
3.4 Global Contact Lenses Cases Sales by Companies
3.5 Global Contact Lenses Cases Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Contact Lenses Cases Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Contact Lenses Cases Product Type
3.8 Tier 1, Tier 2 and Tier 3 Contact Lenses Cases Players in Global Market
  3.8.1 List of Global Tier 1 Contact Lenses Cases Companies
  3.8.2 List of Global Tier 2 and Tier 3 Contact Lenses Cases Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Contact Lenses Cases Market Size Markets, 2021 & 2028
  4.1.2 Automatic Cleaning Boxes
  4.1.3 General Boxes
4.2 By Type - Global Contact Lenses Cases Revenue & Forecasts
  4.2.1 By Type - Global Contact Lenses Cases Revenue, 2017-2022
  4.2.2 By Type - Global Contact Lenses Cases Revenue, 2023-2028
  4.2.3 By Type - Global Contact Lenses Cases Revenue Market Share, 2017-2028
4.3 By Type - Global Contact Lenses Cases Sales & Forecasts
  4.3.1 By Type - Global Contact Lenses Cases Sales, 2017-2022
  4.3.2 By Type - Global Contact Lenses Cases Sales, 2023-2028
  4.3.3 By Type - Global Contact Lenses Cases Sales Market Share, 2017-2028
4.4 By Type - Global Contact Lenses Cases Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Contact Lenses Cases Market Size, 2021 & 2028
  5.1.2 Hospital Pharmacies
  5.1.3 Optical Shop
  5.1.4 Online Stores
  5.1.5 Others
5.2 By Application - Global Contact Lenses Cases Revenue & Forecasts
  5.2.1 By Application - Global Contact Lenses Cases Revenue, 2017-2022
  5.2.2 By Application - Global Contact Lenses Cases Revenue, 2023-2028
  5.2.3 By Application - Global Contact Lenses Cases Revenue Market Share, 2017-2028
5.3 By Application - Global Contact Lenses Cases Sales & Forecasts
  5.3.1 By Application - Global Contact Lenses Cases Sales, 2017-2022
  5.3.2 By Application - Global Contact Lenses Cases Sales, 2023-2028
  5.3.3 By Application - Global Contact Lenses Cases Sales Market Share, 2017-2028
5.4 By Application - Global Contact Lenses Cases Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Contact Lenses Cases Market Size, 2021 & 2028
6.2 By Region - Global Contact Lenses Cases Revenue & Forecasts
  6.2.1 By Region - Global Contact Lenses Cases Revenue, 2017-2022
  6.2.2 By Region - Global Contact Lenses Cases Revenue, 2023-2028
  6.2.3 By Region - Global Contact Lenses Cases Revenue Market Share, 2017-2028
6.3 By Region - Global Contact Lenses Cases Sales & Forecasts
  6.3.1 By Region - Global Contact Lenses Cases Sales, 2017-2022
  6.3.2 By Region - Global Contact Lenses Cases Sales, 2023-2028
  6.3.3 By Region - Global Contact Lenses Cases Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Contact Lenses Cases Revenue, 2017-2028
  6.4.2 By Country - North America Contact Lenses Cases Sales, 2017-2028
  6.4.3 US Contact Lenses Cases Market Size, 2017-2028
  6.4.4 Canada Contact Lenses Cases Market Size, 2017-2028
  6.4.5 Mexico Contact Lenses Cases Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Contact Lenses Cases Revenue, 2017-2028
  6.5.2 By Country - Europe Contact Lenses Cases Sales, 2017-2028
  6.5.3 Germany Contact Lenses Cases Market Size, 2017-2028
  6.5.4 France Contact Lenses Cases Market Size, 2017-2028
  6.5.5 U.K. Contact Lenses Cases Market Size, 2017-2028
  6.5.6 Italy Contact Lenses Cases Market Size, 2017-2028
  6.5.7 Russia Contact Lenses Cases Market Size, 2017-2028
  6.5.8 Nordic Countries Contact Lenses Cases Market Size, 2017-2028
  6.5.9 Benelux Contact Lenses Cases Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Contact Lenses Cases Revenue, 2017-2028
  6.6.2 By Region - Asia Contact Lenses Cases Sales, 2017-2028
  6.6.3 China Contact Lenses Cases Market Size, 2017-2028
  6.6.4 Japan Contact Lenses Cases Market Size, 2017-2028
  6.6.5 South Korea Contact Lenses Cases Market Size, 2017-2028
  6.6.6 Southeast Asia Contact Lenses Cases Market Size, 2017-2028
  6.6.7 India Contact Lenses Cases Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Contact Lenses Cases Revenue, 2017-2028
  6.7.2 By Country - South America Contact Lenses Cases Sales, 2017-2028
  6.7.3 Brazil Contact Lenses Cases Market Size, 2017-2028
  6.7.4 Argentina Contact Lenses Cases Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Contact Lenses Cases Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Contact Lenses Cases Sales, 2017-2028
  6.8.3 Turkey Contact Lenses Cases Market Size, 2017-2028
  6.8.4 Israel Contact Lenses Cases Market Size, 2017-2028
  6.8.5 Saudi Arabia Contact Lenses Cases Market Size, 2017-2028
  6.8.6 UAE Contact Lenses Cases Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 Atrion
  7.1.1 Atrion Corporate Summary
  7.1.2 Atrion Business Overview
  7.1.3 Atrion Contact Lenses Cases Major Product Offerings
  7.1.4 Atrion Contact Lenses Cases Sales and Revenue in Global (2017-2022)
  7.1.5 Atrion Key News
7.2 Novartis
  7.2.1 Novartis Corporate Summary
  7.2.2 Novartis Business Overview
  7.2.3 Novartis Contact Lenses Cases Major Product Offerings
  7.2.4 Novartis Contact Lenses Cases Sales and Revenue in Global (2017-2022)
  7.2.5 Novartis Key News
7.3 Bausch + Lomb
  7.3.1 Bausch + Lomb Corporate Summary
  7.3.2 Bausch + Lomb Business Overview
  7.3.3 Bausch + Lomb Contact Lenses Cases Major Product Offerings
  7.3.4 Bausch + Lomb Contact Lenses Cases Sales and Revenue in Global (2017-2022)
  7.3.5 Bausch + Lomb Key News
7.4 Menicon
  7.4.1 Menicon Corporate Summary
  7.4.2 Menicon Business Overview
  7.4.3 Menicon Contact Lenses Cases Major Product Offerings
  7.4.4 Menicon Contact Lenses Cases Sales and Revenue in Global (2017-2022)
  7.4.5 Menicon Key News
7.5 Hydron
  7.5.1 Hydron Corporate Summary
  7.5.2 Hydron Business Overview
  7.5.3 Hydron Contact Lenses Cases Major Product Offerings
  7.5.4 Hydron Contact Lenses Cases Sales and Revenue in Global (2017-2022)
  7.5.5 Hydron Key News
7.6 Cnkaite
  7.6.1 Cnkaite Corporate Summary
  7.6.2 Cnkaite Business Overview
  7.6.3 Cnkaite Contact Lenses Cases Major Product Offerings
  7.6.4 Cnkaite Contact Lenses Cases Sales and Revenue in Global (2017-2022)
  7.6.5 Cnkaite Key News

8 GLOBAL CONTACT LENSES CASES PRODUCTION CAPACITY, ANALYSIS

8.1 Global Contact Lenses Cases Production Capacity, 2017-2028
8.2 Contact Lenses Cases Production Capacity of Key Manufacturers in Global Market
8.3 Global Contact Lenses Cases Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 CONTACT LENSES CASES SUPPLY CHAIN ANALYSIS

10.1 Contact Lenses Cases Industry Value Chain
10.2 Contact Lenses Cases Upstream Market
10.3 Contact Lenses Cases Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Contact Lenses Cases Distributors and Sales Agents in Global

11 CONCLUSION

12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Contact Lenses Cases in Global Market
Table 2. Top Contact Lenses Cases Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Contact Lenses Cases Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Contact Lenses Cases Revenue Share by Companies, 2017-2022
Table 5. Global Contact Lenses Cases Sales by Companies, (K Units), 2017-2022
Table 6. Global Contact Lenses Cases Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Contact Lenses Cases Price (2017-2022) & (USD/Unit)
Table 8. Global Manufacturers Contact Lenses Cases Product Type
Table 9. List of Global Tier 1 Contact Lenses Cases Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Contact Lenses Cases Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Contact Lenses Cases Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Contact Lenses Cases Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Contact Lenses Cases Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Contact Lenses Cases Sales (K Units), 2017-2022
Table 15. By Type - Global Contact Lenses Cases Sales (K Units), 2023-2028
Table 16. By Application – Global Contact Lenses Cases Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Contact Lenses Cases Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Contact Lenses Cases Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Contact Lenses Cases Sales (K Units), 2017-2022
Table 20. By Application - Global Contact Lenses Cases Sales (K Units), 2023-2028
Table 21. By Region – Global Contact Lenses Cases Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Contact Lenses Cases Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Contact Lenses Cases Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Contact Lenses Cases Sales (K Units), 2017-2022
Table 25. By Region - Global Contact Lenses Cases Sales (K Units), 2023-2028
Table 26. By Country - North America Contact Lenses Cases Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Contact Lenses Cases Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Contact Lenses Cases Sales, (K Units), 2017-2022
Table 29. By Country - North America Contact Lenses Cases Sales, (K Units), 2023-2028
Table 30. By Country - Europe Contact Lenses Cases Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Contact Lenses Cases Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Contact Lenses Cases Sales, (K Units), 2017-2022
Table 33. By Country - Europe Contact Lenses Cases Sales, (K Units), 2023-2028
Table 34. By Region - Asia Contact Lenses Cases Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Contact Lenses Cases Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Contact Lenses Cases Sales, (K Units), 2017-2022
Table 37. By Region - Asia Contact Lenses Cases Sales, (K Units), 2023-2028
Table 38. By Country - South America Contact Lenses Cases Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Contact Lenses Cases Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Contact Lenses Cases Sales, (K Units), 2017-2022
Table 41. By Country - South America Contact Lenses Cases Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Contact Lenses Cases Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Contact Lenses Cases Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Contact Lenses Cases Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Contact Lenses Cases Sales, (K Units), 2023-2028
Table 46. Atrion Corporate Summary
Table 47. Atrion Contact Lenses Cases Product Offerings
Table 48. Atrion Contact Lenses Cases Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 49. Novartis Corporate Summary
Table 50. Novartis Contact Lenses Cases Product Offerings
Table 51. Novartis Contact Lenses Cases Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 52. Bausch + Lomb Corporate Summary
Table 53. Bausch + Lomb Contact Lenses Cases Product Offerings
Table 54. Bausch + Lomb Contact Lenses Cases Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 55. Menicon Corporate Summary
Table 56. Menicon Contact Lenses Cases Product Offerings
Table 57. Menicon Contact Lenses Cases Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 58. Hydron Corporate Summary
Table 59. Hydron Contact Lenses Cases Product Offerings
Table 60. Hydron Contact Lenses Cases Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 61. Cnkaite Corporate Summary
Table 62. Cnkaite Contact Lenses Cases Product Offerings
Table 63. Cnkaite Contact Lenses Cases Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 64. Contact Lenses Cases Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 65. Global Contact Lenses Cases Capacity Market Share of Key Manufacturers, 2020-2022
Table 66. Global Contact Lenses Cases Production by Region, 2017-2022 (K Units)
Table 67. Global Contact Lenses Cases Production by Region, 2023-2028 (K Units)
Table 68. Contact Lenses Cases Market Opportunities & Trends in Global Market
Table 69. Contact Lenses Cases Market Drivers in Global Market
Table 70. Contact Lenses Cases Market Restraints in Global Market
Table 71. Contact Lenses Cases Raw Materials
Table 72. Contact Lenses Cases Raw Materials Suppliers in Global Market
Table 73. Typical Contact Lenses Cases Downstream
Table 74. Contact Lenses Cases Downstream Clients in Global Market
Table 75. Contact Lenses Cases Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Contact Lenses Cases Segment by Type
Figure 2. Contact Lenses Cases Segment by Application
Figure 3. Global Contact Lenses Cases Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Contact Lenses Cases Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Contact Lenses Cases Revenue, 2017-2028 (US$, Mn)
Figure 7. Contact Lenses Cases Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Contact Lenses Cases Revenue in 2021
Figure 9. By Type - Global Contact Lenses Cases Sales Market Share, 2017-2028
Figure 10. By Type - Global Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 11. By Type - Global Contact Lenses Cases Price (USD/Unit), 2017-2028
Figure 12. By Application - Global Contact Lenses Cases Sales Market Share, 2017-2028
Figure 13. By Application - Global Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 14. By Application - Global Contact Lenses Cases Price (USD/Unit), 2017-2028
Figure 15. By Region - Global Contact Lenses Cases Sales Market Share, 2017-2028
Figure 16. By Region - Global Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 17. By Country - North America Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 18. By Country - North America Contact Lenses Cases Sales Market Share, 2017-2028
Figure 19. US Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Contact Lenses Cases Sales Market Share, 2017-2028
Figure 24. Germany Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 25. France Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Contact Lenses Cases Sales Market Share, 2017-2028
Figure 33. China Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 37. India Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 39. By Country - South America Contact Lenses Cases Sales Market Share, 2017-2028
Figure 40. Brazil Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Contact Lenses Cases Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Contact Lenses Cases Sales Market Share, 2017-2028
Figure 44. Turkey Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Contact Lenses Cases Revenue, (US$, Mn), 2017-2028
Figure 48. Global Contact Lenses Cases Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Contact Lenses Cases by Region, 2021 VS 2028
Figure 50. Contact Lenses Cases Industry Value Chain
Figure 51. Marketing Channels