Cement Siding Market, Global Outlook and Forecast 2022-2028

April 2022 | 76 pages | ID: CBAE1EE40758EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Cement Siding in global, including the following market information:

Global Cement Siding Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Cement Siding Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Cement Siding companies in 2021 (%)

The global Cement Siding market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Shingle Cement Siding Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Cement Siding include James Hardie, Allura USA, GAF Material, Cembrit, Equitone, Maxitile, Hekim Yapi, Nichiha and Evonik and etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Cement Siding manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Cement Siding Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Cement Siding Market Segment Percentages, by Type, 2021 (%)

• Shingle Cement Siding
• Sheet Form Cement Siding
• Lap Siding
• Stucco/Brick

Global Cement Siding Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Cement Siding Market Segment Percentages, by Application, 2021 (%)

• Residential
• Commercial

Global Cement Siding Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Cement Siding Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Cement Siding revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Cement Siding revenues share in global market, 2021 (%)

Key companies Cement Siding sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Cement Siding sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• James Hardie
• Allura USA
• GAF Material
• Cembrit
• Equitone
• Maxitile
• Hekim Yapi
• Nichiha
• Evonik
• WB Construction

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Cement Siding Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Cement Siding Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL CEMENT SIDING OVERALL MARKET SIZE

2.1 Global Cement Siding Market Size: 2021 VS 2028
2.2 Global Cement Siding Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Cement Siding Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Cement Siding Players in Global Market
3.2 Top Global Cement Siding Companies Ranked by Revenue
3.3 Global Cement Siding Revenue by Companies
3.4 Global Cement Siding Sales by Companies
3.5 Global Cement Siding Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Cement Siding Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Cement Siding Product Type
3.8 Tier 1, Tier 2 and Tier 3 Cement Siding Players in Global Market
  3.8.1 List of Global Tier 1 Cement Siding Companies
  3.8.2 List of Global Tier 2 and Tier 3 Cement Siding Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Cement Siding Market Size Markets, 2021 & 2028
  4.1.2 Shingle Cement Siding
  4.1.3 Sheet Form Cement Siding
  4.1.4 Lap Siding
  4.1.5 Stucco/Brick
4.2 By Type - Global Cement Siding Revenue & Forecasts
  4.2.1 By Type - Global Cement Siding Revenue, 2017-2022
  4.2.2 By Type - Global Cement Siding Revenue, 2023-2028
  4.2.3 By Type - Global Cement Siding Revenue Market Share, 2017-2028
4.3 By Type - Global Cement Siding Sales & Forecasts
  4.3.1 By Type - Global Cement Siding Sales, 2017-2022
  4.3.2 By Type - Global Cement Siding Sales, 2023-2028
  4.3.3 By Type - Global Cement Siding Sales Market Share, 2017-2028
4.4 By Type - Global Cement Siding Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Cement Siding Market Size, 2021 & 2028
  5.1.2 Residential
  5.1.3 Commercial
5.2 By Application - Global Cement Siding Revenue & Forecasts
  5.2.1 By Application - Global Cement Siding Revenue, 2017-2022
  5.2.2 By Application - Global Cement Siding Revenue, 2023-2028
  5.2.3 By Application - Global Cement Siding Revenue Market Share, 2017-2028
5.3 By Application - Global Cement Siding Sales & Forecasts
  5.3.1 By Application - Global Cement Siding Sales, 2017-2022
  5.3.2 By Application - Global Cement Siding Sales, 2023-2028
  5.3.3 By Application - Global Cement Siding Sales Market Share, 2017-2028
5.4 By Application - Global Cement Siding Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Cement Siding Market Size, 2021 & 2028
6.2 By Region - Global Cement Siding Revenue & Forecasts
  6.2.1 By Region - Global Cement Siding Revenue, 2017-2022
  6.2.2 By Region - Global Cement Siding Revenue, 2023-2028
  6.2.3 By Region - Global Cement Siding Revenue Market Share, 2017-2028
6.3 By Region - Global Cement Siding Sales & Forecasts
  6.3.1 By Region - Global Cement Siding Sales, 2017-2022
  6.3.2 By Region - Global Cement Siding Sales, 2023-2028
  6.3.3 By Region - Global Cement Siding Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Cement Siding Revenue, 2017-2028
  6.4.2 By Country - North America Cement Siding Sales, 2017-2028
  6.4.3 US Cement Siding Market Size, 2017-2028
  6.4.4 Canada Cement Siding Market Size, 2017-2028
  6.4.5 Mexico Cement Siding Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Cement Siding Revenue, 2017-2028
  6.5.2 By Country - Europe Cement Siding Sales, 2017-2028
  6.5.3 Germany Cement Siding Market Size, 2017-2028
  6.5.4 France Cement Siding Market Size, 2017-2028
  6.5.5 U.K. Cement Siding Market Size, 2017-2028
  6.5.6 Italy Cement Siding Market Size, 2017-2028
  6.5.7 Russia Cement Siding Market Size, 2017-2028
  6.5.8 Nordic Countries Cement Siding Market Size, 2017-2028
  6.5.9 Benelux Cement Siding Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Cement Siding Revenue, 2017-2028
  6.6.2 By Region - Asia Cement Siding Sales, 2017-2028
  6.6.3 China Cement Siding Market Size, 2017-2028
  6.6.4 Japan Cement Siding Market Size, 2017-2028
  6.6.5 South Korea Cement Siding Market Size, 2017-2028
  6.6.6 Southeast Asia Cement Siding Market Size, 2017-2028
  6.6.7 India Cement Siding Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Cement Siding Revenue, 2017-2028
  6.7.2 By Country - South America Cement Siding Sales, 2017-2028
  6.7.3 Brazil Cement Siding Market Size, 2017-2028
  6.7.4 Argentina Cement Siding Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Cement Siding Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Cement Siding Sales, 2017-2028
  6.8.3 Turkey Cement Siding Market Size, 2017-2028
  6.8.4 Israel Cement Siding Market Size, 2017-2028
  6.8.5 Saudi Arabia Cement Siding Market Size, 2017-2028
  6.8.6 UAE Cement Siding Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 James Hardie
  7.1.1 James Hardie Corporate Summary
  7.1.2 James Hardie Business Overview
  7.1.3 James Hardie Cement Siding Major Product Offerings
  7.1.4 James Hardie Cement Siding Sales and Revenue in Global (2017-2022)
  7.1.5 James Hardie Key News
7.2 Allura USA
  7.2.1 Allura USA Corporate Summary
  7.2.2 Allura USA Business Overview
  7.2.3 Allura USA Cement Siding Major Product Offerings
  7.2.4 Allura USA Cement Siding Sales and Revenue in Global (2017-2022)
  7.2.5 Allura USA Key News
7.3 GAF Material
  7.3.1 GAF Material Corporate Summary
  7.3.2 GAF Material Business Overview
  7.3.3 GAF Material Cement Siding Major Product Offerings
  7.3.4 GAF Material Cement Siding Sales and Revenue in Global (2017-2022)
  7.3.5 GAF Material Key News
7.4 Cembrit
  7.4.1 Cembrit Corporate Summary
  7.4.2 Cembrit Business Overview
  7.4.3 Cembrit Cement Siding Major Product Offerings
  7.4.4 Cembrit Cement Siding Sales and Revenue in Global (2017-2022)
  7.4.5 Cembrit Key News
7.5 Equitone
  7.5.1 Equitone Corporate Summary
  7.5.2 Equitone Business Overview
  7.5.3 Equitone Cement Siding Major Product Offerings
  7.5.4 Equitone Cement Siding Sales and Revenue in Global (2017-2022)
  7.5.5 Equitone Key News
7.6 Maxitile
  7.6.1 Maxitile Corporate Summary
  7.6.2 Maxitile Business Overview
  7.6.3 Maxitile Cement Siding Major Product Offerings
  7.6.4 Maxitile Cement Siding Sales and Revenue in Global (2017-2022)
  7.6.5 Maxitile Key News
7.7 Hekim Yapi
  7.7.1 Hekim Yapi Corporate Summary
  7.7.2 Hekim Yapi Business Overview
  7.7.3 Hekim Yapi Cement Siding Major Product Offerings
  7.7.4 Hekim Yapi Cement Siding Sales and Revenue in Global (2017-2022)
  7.7.5 Hekim Yapi Key News
7.8 Nichiha
  7.8.1 Nichiha Corporate Summary
  7.8.2 Nichiha Business Overview
  7.8.3 Nichiha Cement Siding Major Product Offerings
  7.8.4 Nichiha Cement Siding Sales and Revenue in Global (2017-2022)
  7.8.5 Nichiha Key News
7.9 Evonik
  7.9.1 Evonik Corporate Summary
  7.9.2 Evonik Business Overview
  7.9.3 Evonik Cement Siding Major Product Offerings
  7.9.4 Evonik Cement Siding Sales and Revenue in Global (2017-2022)
  7.9.5 Evonik Key News
7.10 WB Construction
  7.10.1 WB Construction Corporate Summary
  7.10.2 WB Construction Business Overview
  7.10.3 WB Construction Cement Siding Major Product Offerings
  7.10.4 WB Construction Cement Siding Sales and Revenue in Global (2017-2022)
  7.10.5 WB Construction Key News

8 GLOBAL CEMENT SIDING PRODUCTION CAPACITY, ANALYSIS

8.1 Global Cement Siding Production Capacity, 2017-2028
8.2 Cement Siding Production Capacity of Key Manufacturers in Global Market
8.3 Global Cement Siding Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 CEMENT SIDING SUPPLY CHAIN ANALYSIS

10.1 Cement Siding Industry Value Chain
10.2 Cement Siding Upstream Market
10.3 Cement Siding Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Cement Siding Distributors and Sales Agents in Global

11 CONCLUSION

12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Cement Siding in Global Market
Table 2. Top Cement Siding Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Cement Siding Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Cement Siding Revenue Share by Companies, 2017-2022
Table 5. Global Cement Siding Sales by Companies, (K Units), 2017-2022
Table 6. Global Cement Siding Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Cement Siding Price (2017-2022) & (US$/Unit)
Table 8. Global Manufacturers Cement Siding Product Type
Table 9. List of Global Tier 1 Cement Siding Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Cement Siding Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Cement Siding Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Cement Siding Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Cement Siding Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Cement Siding Sales (K Units), 2017-2022
Table 15. By Type - Global Cement Siding Sales (K Units), 2023-2028
Table 16. By Application – Global Cement Siding Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Cement Siding Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Cement Siding Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Cement Siding Sales (K Units), 2017-2022
Table 20. By Application - Global Cement Siding Sales (K Units), 2023-2028
Table 21. By Region – Global Cement Siding Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Cement Siding Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Cement Siding Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Cement Siding Sales (K Units), 2017-2022
Table 25. By Region - Global Cement Siding Sales (K Units), 2023-2028
Table 26. By Country - North America Cement Siding Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Cement Siding Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Cement Siding Sales, (K Units), 2017-2022
Table 29. By Country - North America Cement Siding Sales, (K Units), 2023-2028
Table 30. By Country - Europe Cement Siding Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Cement Siding Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Cement Siding Sales, (K Units), 2017-2022
Table 33. By Country - Europe Cement Siding Sales, (K Units), 2023-2028
Table 34. By Region - Asia Cement Siding Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Cement Siding Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Cement Siding Sales, (K Units), 2017-2022
Table 37. By Region - Asia Cement Siding Sales, (K Units), 2023-2028
Table 38. By Country - South America Cement Siding Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Cement Siding Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Cement Siding Sales, (K Units), 2017-2022
Table 41. By Country - South America Cement Siding Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Cement Siding Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Cement Siding Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Cement Siding Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Cement Siding Sales, (K Units), 2023-2028
Table 46. James Hardie Corporate Summary
Table 47. James Hardie Cement Siding Product Offerings
Table 48. James Hardie Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 49. Allura USA Corporate Summary
Table 50. Allura USA Cement Siding Product Offerings
Table 51. Allura USA Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 52. GAF Material Corporate Summary
Table 53. GAF Material Cement Siding Product Offerings
Table 54. GAF Material Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 55. Cembrit Corporate Summary
Table 56. Cembrit Cement Siding Product Offerings
Table 57. Cembrit Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 58. Equitone Corporate Summary
Table 59. Equitone Cement Siding Product Offerings
Table 60. Equitone Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 61. Maxitile Corporate Summary
Table 62. Maxitile Cement Siding Product Offerings
Table 63. Maxitile Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 64. Hekim Yapi Corporate Summary
Table 65. Hekim Yapi Cement Siding Product Offerings
Table 66. Hekim Yapi Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 67. Nichiha Corporate Summary
Table 68. Nichiha Cement Siding Product Offerings
Table 69. Nichiha Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 70. Evonik Corporate Summary
Table 71. Evonik Cement Siding Product Offerings
Table 72. Evonik Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 73. WB Construction Corporate Summary
Table 74. WB Construction Cement Siding Product Offerings
Table 75. WB Construction Cement Siding Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 76. Cement Siding Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 77. Global Cement Siding Capacity Market Share of Key Manufacturers, 2020-2022
Table 78. Global Cement Siding Production by Region, 2017-2022 (K Units)
Table 79. Global Cement Siding Production by Region, 2023-2028 (K Units)
Table 80. Cement Siding Market Opportunities & Trends in Global Market
Table 81. Cement Siding Market Drivers in Global Market
Table 82. Cement Siding Market Restraints in Global Market
Table 83. Cement Siding Raw Materials
Table 84. Cement Siding Raw Materials Suppliers in Global Market
Table 85. Typical Cement Siding Downstream
Table 86. Cement Siding Downstream Clients in Global Market
Table 87. Cement Siding Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Cement Siding Segment by Type
Figure 2. Cement Siding Segment by Application
Figure 3. Global Cement Siding Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Cement Siding Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Cement Siding Revenue, 2017-2028 (US$, Mn)
Figure 7. Cement Siding Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Cement Siding Revenue in 2021
Figure 9. By Type - Global Cement Siding Sales Market Share, 2017-2028
Figure 10. By Type - Global Cement Siding Revenue Market Share, 2017-2028
Figure 11. By Type - Global Cement Siding Price (US$/Unit), 2017-2028
Figure 12. By Application - Global Cement Siding Sales Market Share, 2017-2028
Figure 13. By Application - Global Cement Siding Revenue Market Share, 2017-2028
Figure 14. By Application - Global Cement Siding Price (US$/Unit), 2017-2028
Figure 15. By Region - Global Cement Siding Sales Market Share, 2017-2028
Figure 16. By Region - Global Cement Siding Revenue Market Share, 2017-2028
Figure 17. By Country - North America Cement Siding Revenue Market Share, 2017-2028
Figure 18. By Country - North America Cement Siding Sales Market Share, 2017-2028
Figure 19. US Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Cement Siding Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Cement Siding Sales Market Share, 2017-2028
Figure 24. Germany Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 25. France Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Cement Siding Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Cement Siding Sales Market Share, 2017-2028
Figure 33. China Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 37. India Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Cement Siding Revenue Market Share, 2017-2028
Figure 39. By Country - South America Cement Siding Sales Market Share, 2017-2028
Figure 40. Brazil Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Cement Siding Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Cement Siding Sales Market Share, 2017-2028
Figure 44. Turkey Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Cement Siding Revenue, (US$, Mn), 2017-2028
Figure 48. Global Cement Siding Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Cement Siding by Region, 2021 VS 2028
Figure 50. Cement Siding Industry Value Chain
Figure 51. Marketing Channels