Body Mist Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032
The Global Body Mist Market was worth USD 5.2 billion in 2023 and is projected to grow at a CAGR of 4.9% from 2024 to 2032. This growth is largely driven by a consumer shift towards lighter, more affordable fragrance options, making body mists increasingly popular compared to traditional perfumes. The rise of wellness and self-care trends significantly contributes to the body mist market's expansion. As individuals prioritize personal grooming and mental well-being, body mists have gained traction for their refreshing and calming properties. Beyond just providing fragrance, these products also hydrate and soothe the skin, enhancing their attractiveness to consumers.
Furthermore, the introduction of gender-neutral and unisex body mists is broadening the market appeal, aligning with a growing demand for inclusive beauty and personal care products. Alcohol-based mists were the leading segment in 2023, generating over USD 2.2 billion in revenue, and anticipated to reach USD 3.3 billion by 2032. These mists are favored for their effectiveness and versatility, typically utilizing ethanol as a carrier for fragrance oils. This high alcohol content results in a finer, more uniform spray, producing a lighter and subtler scent that resonates with consumers seeking fresh, less intense fragrances. In terms of end users, the body mist market is divided into male, female, and unisex categories.
Female consumers dominated the market in 2023, generating revenues exceeding USD 3.4 billion and expected to reach USD 5.1 billion by 2032. This trend is shaped by historical and cultural influences that have traditionally linked personal fragrances with femininity. As a result, women have developed a strong habit of using fragrances, including lighter options like body mists. North America has emerged as the leading region in the body mist market, generating significant revenue of USD 1.8 billion, with expectations to grow to USD 2.7 billion by 2032. This dominance is influenced by a combination of economic, cultural, and behavioral factors. The affluent consumer base in the U.S. is known for its high disposable incomes and willingness to invest in personal care products.Additionally, cultural norms emphasize personal grooming and freshness, making body mists an attractive alternative to heavier perfumes. The region's diverse climate, particularly the warm summers, also enhances the demand for refreshing and light fragrances.
Furthermore, the introduction of gender-neutral and unisex body mists is broadening the market appeal, aligning with a growing demand for inclusive beauty and personal care products. Alcohol-based mists were the leading segment in 2023, generating over USD 2.2 billion in revenue, and anticipated to reach USD 3.3 billion by 2032. These mists are favored for their effectiveness and versatility, typically utilizing ethanol as a carrier for fragrance oils. This high alcohol content results in a finer, more uniform spray, producing a lighter and subtler scent that resonates with consumers seeking fresh, less intense fragrances. In terms of end users, the body mist market is divided into male, female, and unisex categories.
Female consumers dominated the market in 2023, generating revenues exceeding USD 3.4 billion and expected to reach USD 5.1 billion by 2032. This trend is shaped by historical and cultural influences that have traditionally linked personal fragrances with femininity. As a result, women have developed a strong habit of using fragrances, including lighter options like body mists. North America has emerged as the leading region in the body mist market, generating significant revenue of USD 1.8 billion, with expectations to grow to USD 2.7 billion by 2032. This dominance is influenced by a combination of economic, cultural, and behavioral factors. The affluent consumer base in the U.S. is known for its high disposable incomes and willingness to invest in personal care products.Additionally, cultural norms emphasize personal grooming and freshness, making body mists an attractive alternative to heavier perfumes. The region's diverse climate, particularly the warm summers, also enhances the demand for refreshing and light fragrances.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Changing consumer preferences
3.2.1.2 Increasing demand for personal care products
3.2.1.3 Increased focus on wellness and self-care
3.2.1.4 Growth of e-commerce platforms
3.2.2 Industry pitfalls & challenges
3.2.2.1 Market saturation
3.2.2.2 Seasonal fluctuations
3.3 Consumer buying behavior analysis
3.3.1 Demographic trends
3.3.2 Factors affecting buying decision
3.3.3 Consumer product adoption
3.3.4 Preferred distribution channel
3.3.5 Preferred price range
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter’s analysis
3.8 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Alcohol-based
5.3 Water-based
5.4 Oil-based
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY FRAGRANCE TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Floral
6.3 Fruity
6.4 Citrus
6.5 Others (spicy, woody, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PRICE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Low
7.3 Medium
7.4 High
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USER, 2021 – 2032, (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Male
8.3 Female
8.4 Unisex
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.2.1 E-commerce
9.2.2 Company websites
9.3 Offline
9.3.1 Supermarkets/hypermarkets
9.3.2 Specialty stores
9.3.3 Mega retail stores
9.3.4 Convenience stores (departmental, independent)
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES
11.1 Bath & Body Works
11.2 Calvin Klein
11.3 Chanel
11.4 Dior
11.5 Estйe Lauder
11.6 Global Cosmetics
11.7 Gucci
11.8 Hollister Co.
11.9 Mandom Corporation
11.10 KronoKare
11.11 Shiseido
11.12 Avon Products
11.13 Johnson & Johnson
11.14 Mistcooling Inc
11.15 COSBEAUTY
11.16 The Body Shop
11.17 Victoria's Secret
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Changing consumer preferences
3.2.1.2 Increasing demand for personal care products
3.2.1.3 Increased focus on wellness and self-care
3.2.1.4 Growth of e-commerce platforms
3.2.2 Industry pitfalls & challenges
3.2.2.1 Market saturation
3.2.2.2 Seasonal fluctuations
3.3 Consumer buying behavior analysis
3.3.1 Demographic trends
3.3.2 Factors affecting buying decision
3.3.3 Consumer product adoption
3.3.4 Preferred distribution channel
3.3.5 Preferred price range
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter’s analysis
3.8 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Alcohol-based
5.3 Water-based
5.4 Oil-based
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY FRAGRANCE TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Floral
6.3 Fruity
6.4 Citrus
6.5 Others (spicy, woody, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PRICE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Low
7.3 Medium
7.4 High
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USER, 2021 – 2032, (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Male
8.3 Female
8.4 Unisex
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.2.1 E-commerce
9.2.2 Company websites
9.3 Offline
9.3.1 Supermarkets/hypermarkets
9.3.2 Specialty stores
9.3.3 Mega retail stores
9.3.4 Convenience stores (departmental, independent)
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES
11.1 Bath & Body Works
11.2 Calvin Klein
11.3 Chanel
11.4 Dior
11.5 Estйe Lauder
11.6 Global Cosmetics
11.7 Gucci
11.8 Hollister Co.
11.9 Mandom Corporation
11.10 KronoKare
11.11 Shiseido
11.12 Avon Products
11.13 Johnson & Johnson
11.14 Mistcooling Inc
11.15 COSBEAUTY
11.16 The Body Shop
11.17 Victoria's Secret
