Automatic Hair Curler Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032
The Global Automatic Hair Curler Market was worth USD 3.1 billion in 2023 and will expand at a 5.1% CAGR between 2024 and 2032. Automatic hair curlers are gaining popularity due to their ease of use and time-saving features, making them a favorite among busy individuals. With rising disposable incomes globally, consumers are increasingly investing in high-quality personal care products. The growing emphasis on personal grooming and beauty trends further drives the demand for innovative hair styling products. Increased consumer spending on premium hair care and grooming products is significantly contributing to the growth of the automatic hair curler market.
Additionally, the trend of at-home beauty treatments and the influence of social media on beauty standards are further boosting this demand. Based on product type, the market is segmented into corded and cordless hair curlers. In 2023, cordless hair curlers generated approximately USD 2.4 billion and are projected to grow at 5.5% CAGR over 2024-2032. Their popularity is driven by convenience and portability, as they eliminate the need for power outlets, allowing users to style their hair anywhere. This portability makes them particularly ideal for travel and on-the-go touch-ups.
Moreover, cordless curlers offer enhanced safety, further contributing to their increasing demand. In terms of materials, the automatic hair curler market is divided into ceramic, tourmaline, titanium, and others. The ceramic segment accounted for 47% share in 2023 and is expected to grow at 5.4% CAGR during 2024-2032. Ceramic is highly favored for curling wand barrels as it provides excellent control and suits all hair types. It emits negatively charged ions that interact with hair’s positive ions, protecting it from heat damage.
Technological advancements in ceramic materials, such as dual ceramic or 3D ceramic coatings, further protect the hair, making ceramic a popular choice for consumers. North America held around 34% of the global automatic hair curler market share in 2023 and is expected to grow at a CAGR of around 4.9% during the forecast period. The growth in this region is fueled by technological advancements, rising disposable incomes, and increased consumer demand for convenient and easy-to-use styling tools. With a growing focus on personal grooming and self-care, consumers are looking for advanced hair styling devices that offer both efficiency and customization for at-home use.
Additionally, the trend of at-home beauty treatments and the influence of social media on beauty standards are further boosting this demand. Based on product type, the market is segmented into corded and cordless hair curlers. In 2023, cordless hair curlers generated approximately USD 2.4 billion and are projected to grow at 5.5% CAGR over 2024-2032. Their popularity is driven by convenience and portability, as they eliminate the need for power outlets, allowing users to style their hair anywhere. This portability makes them particularly ideal for travel and on-the-go touch-ups.
Moreover, cordless curlers offer enhanced safety, further contributing to their increasing demand. In terms of materials, the automatic hair curler market is divided into ceramic, tourmaline, titanium, and others. The ceramic segment accounted for 47% share in 2023 and is expected to grow at 5.4% CAGR during 2024-2032. Ceramic is highly favored for curling wand barrels as it provides excellent control and suits all hair types. It emits negatively charged ions that interact with hair’s positive ions, protecting it from heat damage.
Technological advancements in ceramic materials, such as dual ceramic or 3D ceramic coatings, further protect the hair, making ceramic a popular choice for consumers. North America held around 34% of the global automatic hair curler market share in 2023 and is expected to grow at a CAGR of around 4.9% during the forecast period. The growth in this region is fueled by technological advancements, rising disposable incomes, and increased consumer demand for convenient and easy-to-use styling tools. With a growing focus on personal grooming and self-care, consumers are looking for advanced hair styling devices that offer both efficiency and customization for at-home use.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model.
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain.
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising interest in personal grooming and beauty
3.2.1.2 Consumer demand for convenience
3.2.2 Industry pitfalls & challenges
3.2.2.1 Rapid advancement in technology
3.2.2.2 Intense market competition
3.3 Growth potential analysis
3.4 Future trend analysis
3.5 Price analysis
3.6 Consumer buying behavior
3.6.1 Demographic trends
3.6.2 Factors affecting buying decision
3.6.3 Consumer product adoption
3.6.4 Preferred distribution channel
3.6.5 Preferred price range
3.7 Technological overview
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Corded hair curler
5.3 Cordless hair curler
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Ceramic
6.3 Tourmaline
6.4 Titanium
6.5 Others (metal etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY BARREL SIZE (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Up to 1 inch
7.3 1 to 1.5 inch
7.4 1.5 to 2 inches
7.5 Above 2 inches
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USER (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Individual
9.3 Professional
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-commerce sites
10.2.2 Company website
10.3 Offline
10.3.1 Specialty stores
10.3.2 Mega retail stores
10.3.3 Others
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION (USD BILLION) (THOUSAND UNITS)
11.1 Key trends, by region
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 South Africa
CHAPTER 12 COMPANY PROFILES
12.1 Braun
12.2 Conair
12.3 Dyson
12.4 Geepas
12.5 Hot Tools
12.6 Jemella
12.7 John Paul Mitchell Systems
12.8 Jose Eber Beauty
12.9 Koninklijke Philips
12.10 NUME
12.11 Revlon
12.12 Spectrum Brands
12.13 VEGA
12.14 Wahl Clipper
12.15 Wella Operations
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model.
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain.
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising interest in personal grooming and beauty
3.2.1.2 Consumer demand for convenience
3.2.2 Industry pitfalls & challenges
3.2.2.1 Rapid advancement in technology
3.2.2.2 Intense market competition
3.3 Growth potential analysis
3.4 Future trend analysis
3.5 Price analysis
3.6 Consumer buying behavior
3.6.1 Demographic trends
3.6.2 Factors affecting buying decision
3.6.3 Consumer product adoption
3.6.4 Preferred distribution channel
3.6.5 Preferred price range
3.7 Technological overview
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Corded hair curler
5.3 Cordless hair curler
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Ceramic
6.3 Tourmaline
6.4 Titanium
6.5 Others (metal etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY BARREL SIZE (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Up to 1 inch
7.3 1 to 1.5 inch
7.4 1.5 to 2 inches
7.5 Above 2 inches
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USER (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Individual
9.3 Professional
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Online
10.2.1 E-commerce sites
10.2.2 Company website
10.3 Offline
10.3.1 Specialty stores
10.3.2 Mega retail stores
10.3.3 Others
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION (USD BILLION) (THOUSAND UNITS)
11.1 Key trends, by region
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 South Africa
CHAPTER 12 COMPANY PROFILES
12.1 Braun
12.2 Conair
12.3 Dyson
12.4 Geepas
12.5 Hot Tools
12.6 Jemella
12.7 John Paul Mitchell Systems
12.8 Jose Eber Beauty
12.9 Koninklijke Philips
12.10 NUME
12.11 Revlon
12.12 Spectrum Brands
12.13 VEGA
12.14 Wahl Clipper
12.15 Wella Operations
