Zale Canada Inc in Personal Accessories (Canada)

January 2014 | 2 pages | ID: ZC2DF09A629EN
Euromonitor International Ltd

Abstracts

Zale Canada continues to focus on returning the company to profitability by reducing its level of inventory and focusing on the core category - diamonds. In addition, the company intends to invest heavily and change its advertising strategy, as its advertisements have not been effective during tough economic times. The company also works with designers and celebrities to develop and launch new collections, such as exclusive partnerships with Vera Wang and Jessica Simpson to launch new and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Zale Canada Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Zale Canada Inc: Competitive Position 2012