Watches in Thailand

July 2021 | 20 pages | ID: W470392E69DEN
Euromonitor International Ltd

Abstracts

The incomes of many Thai people remained under some pressure during 2021, a direct consequence of the COVID-19 pandemic and the interruption caused to commercial activity in key sectors of the Thai economy during 2020. As a result, demand for watches remained under pressure in 2021, with more expensive categories and brands facing the most challenging scenarios. In response, several major brands of watches sought to expand their target audience to include a wider group of consumers, specifically...

Euromonitor International's Watchesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WATCHES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower-priced models are launched as brands seek to appeal to a wider audience
The leading players in watches focus more on online marketing and sales
Brands prepare for the eventual return to shopping in stores with new retail outlets
PROSPECTS AND OPPORTUNITIES
The increasing interest in pre-owned watches could present challenges
Watch brands to benefit from Thai consumers having greater exposure to watches
New launches expected to continue driving growth
CATEGORY DATA
Table 1 Sales of Watches by Category: Volume 2016-2021
Table 2 Sales of Watches by Category: Value 2016-2021
Table 3 Sales of Watches by Category: % Volume Growth 2016-2021
Table 4 Sales of Watches by Category: % Value Growth 2016-2021
Table 5 Sales of Watches by Price Band: Volume 2016-2021
Table 6 Sales of Watches by Price Band: Value 2016-2021
Table 7 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 8 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 9 NBO Company Shares of Watches: % Value 2016-2020
Table 10 LBN Brand Shares of Watches: % Value 2017-2020
Table 11 Distribution of Watches by Format: % Value 2016-2021
Table 12 Forecast Sales of Watches by Category: Volume 2021-2026
Table 13 Forecast Sales of Watches by Category: Value 2021-2026
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 15 Forecast Sales of Watches by Category: % Value Growth 2021-2026
PERSONAL ACCESSORIES IN THAILAND
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2016-2021
Table 17 Sales of Personal Accessories by Category: Value 2016-2021
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 19 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 21 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 22 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 24 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources