Watches in Brazil

July 2021 | 21 pages | ID: WDE30581D73EN
Euromonitor International Ltd

Abstracts

The increasing diversity of new devices that are competing with traditional watches, such as smartwatches and even smartphones, has led some manufacturers of watches to start doubting about the potential of these products. For this reason, in recent years large groups of traditional manufacturers of watches such as Technos have started to invest in new categories, such as eyewear, jewellery and accessories. Nevertheless, time has shown that smartwatches are still not as popular as the industry t...

Euromonitor International's Watchesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WATCHES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Back to basics is the new logic for leading manufacturers of watches
Manufacturers look for cost efficiencies in a deflated market
Smartwatches present an obstacle to the recovery of traditional watches
PROSPECTS AND OPPORTUNITIES
Smartwatches can be seen as a threat or an opportunity
Digitalisation is imperative with new approaches and marketplaces gaining traction
Growing second-hand market attracts more consumers who see luxury timepieces as an investment
CATEGORY DATA
Table 1 Sales of Watches by Category: Volume 2016-2021
Table 2 Sales of Watches by Category: Value 2016-2021
Table 3 Sales of Watches by Category: % Volume Growth 2016-2021
Table 4 Sales of Watches by Category: % Value Growth 2016-2021
Table 5 Sales of Watches by Price Band: Volume 2016-2021
Table 6 Sales of Watches by Price Band: Value 2016-2021
Table 7 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 8 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 9 NBO Company Shares of Watches: % Value 2016-2020
Table 10 LBN Brand Shares of Watches: % Value 2017-2020
Table 11 Distribution of Watches by Format: % Value 2016-2021
Table 12 Forecast Sales of Watches by Category: Volume 2021-2026
Table 13 Forecast Sales of Watches by Category: Value 2021-2026
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 15 Forecast Sales of Watches by Category: % Value Growth 2021-2026
PERSONAL ACCESSORIES IN BRAZIL
EXECUTIVE SUMMARY
Prolonged periods of quarantine due to COVID-19 hinder recovery
Price polarisation and digital interactions leverage items caught by the cameras
Major players look for merger and acquisition opportunities
Changing landscape sees new entrants looking to invest in less risky business models
Projected economic recovery set to reheat demand for mid-priced items
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2016-2021
Table 17 Sales of Personal Accessories by Category: Value 2016-2021
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 19 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 21 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 22 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 24 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources