Treasury Wine Estates Ltd in Luxury Goods (Australia)

February 2014 | 2 pages | ID: T735AB0FEA9EN
Euromonitor International Ltd

Abstracts

Treasury Wines remains focused on its key strategy of premiumisation, as a response to consumers’ demand for higher-quality, more premium wine. To increase the number of premium wines it sells across the globe and to leverage the growth of Australian wine, the company plans to enter emerging markets, including India, Russia and Brazil.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Treasury Wine Estates Ltd: Key Facts
Company Background
Summary 2 Treasury Wine Estates Ltd: Luxury Brands by Category 2013
Internet Strategy