Traditional and Connected Watches in Thailand

November 2022 | 27 pages | ID: T7E0E9BFE8EBEN
Euromonitor International Ltd

Abstracts

Pre-owned watches and “homage” watches continued to gain popularity in Thailand in 2022. The increasing popularity of these watches has been driven partly by the pressure on the household incomes of many Thai consumers. Due to the medium-term economic impact of the Coronavirus (COVID-19) pandemic, many consumers have looked for creative solutions to their varyingly reduced financial circumstances. This has led to increasing consumer interest in second-hand watches and “homage” watches. Pre-owned...

Euromonitor International's Traditional and Connected Watchesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional and Connected Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRADITIONAL AND CONNECTED WATCHES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

Increasing interest in pre-owned and “homage” watches
Shortages of super luxury watches due to disrupted production lead to spikes in prices
Players use special collections and ambassadors to build brands

PROSPECTS AND OPPORTUNITIES

Expos and higher investments in e-commerce to grow the importance of Thailand as a watch market
The sustainability trend penetrates watches
New launches by traditional players to compete with rapidly developing offer of smart watches

CATEGORY DATA

Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Type: Volume 2017-2022
Table 6 Sales of Traditional Watches by Type: Value 2017-2022
Table 7 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Type: Volume 2017-2022
Table 14 Sales of Connected Watches by Type: Value 2017-2022
Table 15 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 21 Distribution of Traditional Watches: % Value 2017-2022
Table 22 Distribution of Connected Watches: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027

PERSONAL ACCESSORIES IN THAILAND

EXECUTIVE SUMMARY

Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?

MARKET DATA

Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources