Traditional and Connected Watches in Sweden
Through 2022, basic and mid-range offerings are continuing to lose their share. Digital offerings – activity and smartwatches – have convinced consumers to swap traditional offerings for entry-level digital products. In addition, an increase in luxury current value sales is further weakening sales in the mid-range, especially at the higher end.
Euromonitor International's Traditional and Connected Watchesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Traditional and Connected Watchesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Traditional and Connected Watches market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TRADITIONAL AND CONNECTED WATCHES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digital offerings and the luxury high-end damages mid-range sales
Brick-and-mortar sales increase, yet e-commerce remains a focal point for retailers
Activity watches record a current value decline as consumers opt for smart wearables
PROSPECTS AND OPPORTUNITIES
Players focus on their direct-to-consumer model to boost the brand experience
Pre-owned watches grow through e-commerce, creating competition for newer models
Growing demand for eco-friendly materials drives innovation in the landscape
CATEGORY DATA
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Category: Volume 2017-2022
Table 6 Sales of Traditional Watches by Category: Value 2017-2022
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Category: Volume 2017-2022
Table 14 Sales of Connected Watches by Category: Value 2017-2022
Table 15 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 21 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 22 Distribution of Connected Watches by Format: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN SWEDEN
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digital offerings and the luxury high-end damages mid-range sales
Brick-and-mortar sales increase, yet e-commerce remains a focal point for retailers
Activity watches record a current value decline as consumers opt for smart wearables
PROSPECTS AND OPPORTUNITIES
Players focus on their direct-to-consumer model to boost the brand experience
Pre-owned watches grow through e-commerce, creating competition for newer models
Growing demand for eco-friendly materials drives innovation in the landscape
CATEGORY DATA
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Category: Volume 2017-2022
Table 6 Sales of Traditional Watches by Category: Value 2017-2022
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Category: Volume 2017-2022
Table 14 Sales of Connected Watches by Category: Value 2017-2022
Table 15 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 21 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 22 Distribution of Connected Watches by Format: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN SWEDEN
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources