Traditional and Connected Watches in South Africa

December 2022 | 27 pages | ID: TE1CB300916BEN
Euromonitor International Ltd

Abstracts

Since the pandemic, many South Africans have shifted towards making purchasing decisions based on their changing lifestyles, including the adoption of healthier habits. Connected watches have continued to experience dynamic demand, with consumers purchasing smart wearables and digital activity watches to track their health journeys by monitoring their footsteps, measuring their heartbeat and recording their exercise workouts. An increasing number of consumers have also become more aware of their...

Euromonitor International's Traditional and Connected Watchesin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional and Connected Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRADITIONAL AND CONNECTED WATCHES IN SOUTH AFRICA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Connected watches continue to trend in South Africa
South Africans remain brand loyal when purchasing watches but affordability drives more cost-conscious consumers
Affluent segment continues to support luxury brands

PROSPECTS AND OPPORTUNITIES

Watches perceived as non-essential for many local consumers
Consumers are concerned about environmental and sustainable issues
Retail e-commerce more likely to gain further ground in connected watches over forecast period

CATEGORY DATA

Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Category: Volume 2017-2022
Table 6 Sales of Traditional Watches by Category: Value 2017-2022
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Category: Volume 2017-2022
Table 14 Sales of Connected Watches by Category: Value 2017-2022
Table 15 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 21 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 22 Distribution of Connected Watches by Format: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027

PERSONAL ACCESSORIES IN SOUTH AFRICA

EXECUTIVE SUMMARY

Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?

MARKET DATA

Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources