Traditional and Connected Watches in Italy

November 2022 | 28 pages | ID: TEDCA8E1EDA6EN
Euromonitor International Ltd

Abstracts

Traditional and connected watches saw double-digit growth in current value terms in 2022, although sales of traditional watches remained below 2019 levels. Traditional watches were severely impacted by the COVID-19 pandemic in 2020, although sales saw an encouraging double-digit uplift in 2021, due to the reopening of specialist stores in nearly all of Italy in April 2021. In 2022, a continued recovery was linked to the success of the country’s vaccination programme, with close to 80% of the pop...

Euromonitor International's Traditional and Connected Watchesin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional and Connected Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRADITIONAL AND CONNECTED WATCHES IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sales of watches edge towards pre-pandemic levels in 2022
Traditional high watches benefit from the return of tourists, although Rolex suffers from supply issues
Rolex continues to lead watches, despite supply issues

PROSPECTS AND OPPORTUNITIES

High watches to benefit from their status as a stable investment, as well as the return of tourism
Dynamic growth for smart wearables, which will benefit from rising demand among health-conscious consumers
Manufacturers will strive to offer omnichannel experiences

CATEGORY DATA

Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Type: Volume 2017-2022
Table 6 Sales of Traditional Watches by Type: Value 2017-2022
Table 7 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Type: Volume 2017-2022
Table 14 Sales of Connected Watches by Type: Value 2017-2022
Table 15 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 21 Distribution of Traditional Watches: % Value 2017-2022
Table 22 Distribution of Connected Watches: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027

PERSONAL ACCESSORIES IN ITALY

EXECUTIVE SUMMARY

Personal accessories in 2022: The big picture
Return of pre-pandemic lifestyles boosts growth, but sales suffer from absence of Chinese and Russian tourists
Rolex struggles to meet demand, while Pandora sees buoyant growth, following investment in omnichannel services
Return to brick-and-mortar outlets
What next for personal accessories?

MARKET DATA

Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources