Tiffany Korea Co Ltd in Luxury Goods (South Korea)

April 2014 | 2 pages | ID: TA2EF8C16DCEN
Euromonitor International Ltd

Abstracts

By exposing high-end jewellery through various media channels, Tiffany Korea is trying to strengthen its premium jewellery brand image amongst South Korean consumers. Throughout various pricing policies from entry level to high-end level, the brand is willing to meet each consumer’s demand to maximise satisfaction. Its unique designs and colours highly appeal to young consumers. Diversifying its collection, the company aims to expand its consumer base to all age groups.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Tiffany Korea Ltd: Key Facts
Company Background
Summary 2 Tiffany Korea Ltd: Luxury Brands by Category 2013
Internet Strategy