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TAG Heuer SA in Luxury Goods (Switzerland)

March 2013 | 2 pages | ID: TD42379484BEN
Euromonitor International Ltd

US$ 150.00

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TAG Heuer is currently the fourth largest luxury brand in the world and one of Switzerland’s flagship brands in terms of technological innovation. Recently, TAG Heuer has been taking bold moves with the aim of diversifying into luxury electronic gadgets which has had a significant impact on the category at global level. With Switzerland a primary destination for luxury timepiece consumers from around the world, TAG Heuer has also moved to dramatically increase its retail sales in Switzerland as...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 TAG Heuer SA: Key Facts
Summary 2 TAG Heuer SA: Operational Indicators
Company Background
Summary 3 TAG Heuer SA: Luxury Brands by Category 2012
Internet Strategy
Summary 4 TAG Heuer SA: Internet Sales 2011-2012


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