Sté Bic SA in Personal Accessories (World )

March 2014 | 27 pages | ID: SEDC1F83551EN
Euromonitor International Ltd

Abstracts

Sté Bic SA, one of the top three writing instruments players globally, enjoys strong foothold in Europe, Latin America, Middle East and Africa with its value positioning. The company has however insignificant presence in Asia Pacific, despite having manufacturing capabilities. With Asia Pacific projected to drive global writing instruments growth over 2013-2018, Sté Bic should be looking to further penetrate the region especially as demand in its core market is experiencing weak growth.

Euromonitor International’s Sté Bic SA in Personal Accessories (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Personal Accessories industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
definitions