Rolex (Hong Kong) Ltd in Personal Accessories (Hong Kong, China)

December 2016 | 2 pages | ID: R602B1D22B2EN
Euromonitor International Ltd

Abstracts

Rolex (Hong Kong) is expected to focus on marketing its watches and retaining its luxury positioning to appeal to middle-to-high-income consumers. Marketing messages will emphasise the brand’s heritage to increase awareness and sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Rolex (Hong Kong) Ltd: Key Facts
Competitive Positioning
  Summary 2 Rolex (Hong Kong) Ltd: Competitive Position 2015