puro tabaco sa in Luxury Goods (Argentina)

February 2014 | 28 pages | ID: P31B05A0014EN
Euromonitor International Ltd

Abstracts

Puro Tabaco SA is set to continue investing in its cigar academy with the aim of educating consumers in the art of tobacco smoking and increasing awareness of the link between the enjoyment of cigars and the enjoyment of wine. The company is set to make attempts to alter the negative perceptions about the use of tobacco on the health of consumers by differentiating cigars as much as possible from cigarettes as well as making attempts to make its products more appealing to women.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Puro Tabaco SA: Key Facts
Company Background
Internet Strategy