Procter & Gamble Indonesia PT in Luxury Goods (Indonesia)

February 2014 | 2 pages | ID: P42F8646117EN
Euromonitor International Ltd

Abstracts

Procter & Gamble Indonesia PT will further expand in Indonesia, particularly within home care, hygiene and personal care products for mass market consumers. The company first started manufacturing activity through the production of baby diapers brand Pampers in 2013. In the luxury market, the company will remain active in marketing its SKII brand, especially through extensive distribution networks. Continuous marketing campaigns for the brand are expected to garner success by increasing brand...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Indonesia PT: Key Facts
Company Background
Summary 2 Procter & Gamble Indonesia PT: Luxury Brands by Category 2013
Internet Strategy