Prada SpA in Personal Accessories (Italy)
Prada recorded a marginal decrease in value sales in Italy overall in 2016, covering its clothing, leather, footwear and accessories operations. In 2016 and over the forecast period, the company is expected to consolidate its position as a leading player in Italy by focusing on its Prada, Miu Miu, Church’s and Car Shoe brands, mainly through its directly owned shops. The overhauled strategy that Prada declared in 2016 is based on a new concept of selling fashion and apparel design products, focu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Prada SpA: Key Facts
Competitive Positioning
Summary 2 Prada SpA: Competitive Position 2016
Key Facts
Summary 1 Prada SpA: Key Facts
Competitive Positioning
Summary 2 Prada SpA: Competitive Position 2016