Pilot Pen (M) Sdn Bhd in Personal Accessories (Malaysia)

January 2014 | 3 pages | ID: PA9574DC459EN
Euromonitor International Ltd

Abstracts

Pilot Pen (M) Sdn Bhd strives to maintain its leading position within writing instruments in Malaysia. The company focus on constant innovation in its product development as well as factoring in environmental concerns. One classic example of this is the recently launched Begreen range produced, which produced using more than 70% recyclable materials. Pilot is set to continue investing diversifying the range of environmental friendly writing instruments it manufactures in order to boost the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Pilot Pen (M) Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Pilot Pen (M) Sdn Bhd: Competitive Position 2012