Personal Accessories in Romania

January 2024 | 48 pages | ID: P8758157877EN
Euromonitor International Ltd

Abstracts

Even though inflation remained high in Romania in 2023, personal accessories saw growth in both current value and volume terms. Romanians are increasingly preoccupied with improving their personal image, and despite declining purchasing power, they continue to demonstrate high brand loyalty. In addition, some Romanians now regard fine jewellery and high watches as a good hedge against inflation, reflected in strong sales for these categories in 2023. Some retailers now offer ‘buy now, pay later’...

Euromonitor International's Personal Accessoriesin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Personal Accessories in Romania
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

PERSONAL ACCESSORIES IN ROMANIA
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Luggage sees significant growth as Romanians resume travel post-pandemic
Backpacks are in the spotlight as Romanians indulge in sporting activities
E-commerce continues to gain ground in 2023
PROSPECTS AND OPPORTUNITIES
Good prospects for bags and luggage over the forecast period
Eco-friendly bags and luggage will gain popularity in the coming years
Business bags set to benefit from the back-to-work trend and premiumisation
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fine jewellery considered an investment and high-value gift item
Teilor continues to lead jewellery in Romania in 2023
Price-conscious consumers gravitate towards costume jewellery in 2023
PROSPECTS AND OPPORTUNITIES
Sophisticated tastes and diversification will drive category growth in the years ahead
Sustainability-conscious consumers will demand sustainable jewellery
Players in jewellery will increasingly focus on the omnichannel approach
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2018-2023
Table 25 Sales of Jewellery by Category: Value 2018-2023
Table 26 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 27 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 28 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 29 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 30 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 31 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 32 NBO Company Shares of Jewellery: % Value 2019-2023
Table 33 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 34 Distribution of Jewellery by Format: % Value 2018-2023
Table 35 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 36 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Traditional watches are increasingly seen as an investment in Romania
Connected watches register vigorous growth, post-pandemic
Retailers vie to offer a more sophisticated shopping experience
PROSPECTS AND OPPORTUNITIES
Premiumisation will intensify as consumer purchasing power improves
Connected appliances set to gain ground in the coming years
Scope for further growth in online retailing over the forecast period
CATEGORY DATA
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 40 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 43 Sales of Traditional Watches by Category: Volume 2018-2023
Table 44 Sales of Traditional Watches by Category: Value 2018-2023
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 46 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 47 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 48 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 51 Sales of Connected Watches by Category: Volume 2018-2023
Table 52 Sales of Connected Watches by Category: Value 2018-2023
Table 53 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 54 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 56 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 57 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 58 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 59 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 60 Distribution of Connected Watches by Format: % Value 2018-2023
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 66 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 69 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 70 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising volume sales despite declining purchasing power
Private labels gain ground in 2023, thanks to the affordability factor
Retailers and manufacturers respond to high demand in back-to-school months with playful designs and special offers
PROSPECTS AND OPPORTUNITIES
Slowdown in growth anticipated due to ongoing digitalisation
Premiumisation trend will continue, with luxury items remaining popular as gifts
Writing instruments set to embrace sustainability in the years ahead
CATEGORY DATA
Table 73 Sales of Writing Instruments by Category: Volume 2018-2023
Table 74 Sales of Writing Instruments by Category: Value 2018-2023
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 76 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 78 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 79 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 81 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028